Intel/Production Logos

Credits

Descriptions by
SnowflakesOmega

Captures by
SnowflakesOnega and RedXilamGuy

Background

Intel is an American computer company founded in August 1, 1968 that specializes in manufacturing processors, hard drives, and SSD's.

1st Logo (1972)

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Logo: On a beige background, the Intel logo at the time is seen on the top left corner and "Presents" is seen on the botton left corner.

Technique: None, unless if you count the fade in and fade out.

Music/Sounds: The opening theme, which is actually an excerpt of "Yesterday's Gone" by Chad and Jeremy.

Availability: Extinct. It was seen on The MCS-4 Story, a promo for said microprocessor.

2nd Logo (1982)

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Logo: We see the Intel logo at the time in white on a sky background.

Technique: None, unless if you count the fade in and fade out.

Music/Sounds: Maybe the opening sounds/audio.

Availabiity: Extinct. It's unknown where this came from.

3rd Logo (1990-1992)

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Logo: Transitioning from the commercial, we zoom into a vortex, then at the end we see the Intel Inside logo. The rest of the vortex fades out.

Technique: The vortex and the logo's appearance.

Music/Sounds: The ending theme of the commercial.

Availability: Only seen on the "Library Card" commercials.

4th Logo (1991)

Logo: On a beige textured background, we see the corporate Intel logo (simply the lowercase word "intel" with the "e" lower than the other letters) in black. Below it is "The Computer Inside.™" in ITC Garamond. At the bottom of the screen, there is text reading "Ask your dealer which 486 SX systems are upgradable." All of the text has a drop shadow.

Technique: None.

Music/Sounds: The ending theme of the commercial.

Availability: Only seen on a 1991 commercial for the i486 SX.

5th Logo (October 1993)

Logo: On a black background, a blue 3D rendition of the Intel logo from before slowly zooms in while rotating vertically to face us.

Technique: The Intel logo zooming in. Typical early 90s CGI.

Music/Sounds: A dark, droning synth note, then a low thud.

Availability: This Intel logo was only used on a promotional CD for retailers back in October 1993.

6th Logo (1994-1999)

Logo: On a black background, multiple purple spiral-like shapes appear in a tunnel pattern. They slowly merge together into one, and "intel inside" in an almost cartoony font appears in the center. The logo slightly shines and turns blue.

Variants:

• Depending on the processor being advertised, its name will usually appear below the logo.
• Sometimes, a URL reading "www.intel.com" will appear below the logo.
  • The URL is usually regionalized depending on the country the commercial is shown in. There exists variants with British, Australian, French, Spanish (both for Spain and the Spanish language), Portuguese, Dutch, Japanese and South Korean URLs.
• The South Korean version, alongside having a regional URL, also has "인텔인사이드™" fade in at the top left of the screen.
• There is an enhanced version introduced in 1998, where the logo has a light purple glow effect, and the words fade in earlier and slightly zoom out.
• There exists an open matte version of the enhanced version, with the Intel Inside logo appeared much smaller.

Technique: Simple 90s CGI animation.

Music/Sounds: A loud chime, followed by a 4-note tune (D♭, F#, D♭, A♭) played on a xylo-marimba. Composed by Walter Werzowa, this sound is officially known as the "bong" and is one of the most well-known and popular sonic logos in the world.

Music/Sounds Trivia: Werzowa also did the music for the 1999-2006 BVHE Filmreel bumpers, DTS's Sonic Landscape logo, and Legendary Pictures's second logo; among others.

Music/Sounds Variants:

• On a Dell and a Gateway commercial, the Pentium III sound is used (seen here & here)
• On The Simpsons Intel commercial, the last note is replaced with Homer's trademark "D'oh!".
• On Korean commercials, the jingle is usually lower-pitched.

Availability: Seen on almost all Intel Inside commercials between the time period of 1994 to 1999, most notably on their Pentium commercials.

Legacy: This logo features the first appearance of the "bong" jingle, which would go on to become one of the most well-known jingles in the world.

7th Logo (2003-2005)

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Logo: There are two versions of this. Both are made for a specific processor:

• Pentium 4 HT (2003-2005): We see an orange diagonal line on a blue/white background, which appears to have a hole. The black word "Runs" zooms out quickly, followed by the others "great" and "on", as the diagonal line fades and two more diagonal lines appear which have the letters "H" and "T" on them. A white light engulfs the center of the screen. The Intel Pentium logo, without the Intel logo appears from the left and moves to the center. As it does so, a white rectangle with a silver border zooms in as the logo places and a modified version of the Intel Inside logo from before appears by light. The words "Runs great on", stacked into each other, zoom out and place at the left of the Pentium logo. The diagonal lines with H and T also zoom out and mark the Pentium logo, resulting into the final result.
• Pentium Extreme Edition (2005): On a blue/white gradient background like before, a blue line moves in white the word "Runs" zooms out. We fade into another take and see the same line moving around with the word "great", and then another take with the word "on", as the line encounters another moving line. We fade into another take, and see a white/black vertical rectangle. Both lines move closer to the rectangle and form an "X", which marks in the black side of the rectangle. The Intel logo draws in (the letters appear by light) and the words "pentium" and the stacked "EXTREME EDITION" zoom out, slam and mark the black side of the logo. The finished logo zooms out and places into the same silver-bordered rectangle with the words "Runs great on" already there. The copyright would fade in below.

Variants:

• The Pentium Extreme Edition variant was also re-animated into German and French.
• The logo is found still in a few games.

Technique: CGI animation.

Music/Sounds: Three loud whooshes (longer on the Pentium Extreme Edition version), followed by a slam and another whoosh, while the 1999 version of the trademark Intel jingle plays.

Availability: Rare, as it appeared on some games of the time. The Extreme Edition version is even harder to find because of its short lifespan; it can be found on TOCA Race Driver 3. The still version of it can be found on The Movies.

8th Logo (2006-2008)

Logo: On a blue background, a white line draws a circle and then "Intel" appears onto the circle. A flash occurs, and the background turns white, sending the blue color out. Then "leap ahead" and the registered trademark symbol appear.

Technique: The circle, text and the blue color being "sent out".

Music/Sounds: A more synthesized rework of the trademark Intel jingle with whooshing-style effects, with the last 4 notes sounding more like orchestral notes.

Availability: TBA.

9th Logo (2008-2009)

Logo: On a blue-white gradient background with a reflecting glass surface on the bottom, we see the Intel logo. The dot of the "I" flashes and sends out computer designs like square groups and capacitors. The "leap ahead" from the last logo zooms out into place. The Intel logo then shines.

Technique: The dot of the "I", the designs and the Intel logo shining.

Music/Sounds: Same as the last logo.

Availability: TBA.

10th Logo (2020-)

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Logo: Transitioning from whatever commercial it appears on, many small blue squares of different shades start to appear, forming one giant one. We quickly zoom out, and it is revealed that this is happening on a dark blue background. Below the square is a white line, representing an "i". The letters "n", "t", "e", and "l" settle into position one-by-one, before the "i"'s dot becomes turquoise.

Variant: A variant with a light blue background exists, which doesn't transition from a commercial.

Technique: Appears to be digital animation.

Music/Sounds: A very odd rendition of the Intel jingle.

Music/Sounds Variant: Newer commercials use a lot less eccentric recording of the jingle.

Availability: TBA.