Intel

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 15:54, 11 August 2021 by Nyxem (talk | contribs)


Background

Intel is a computer company founded in 1968 that specializes in manufacturing processors, hard drives, and SSD's.

1st Logo (October 1993)

Nickname: "Zooming Intel"

Logo: On a black background, the old Intel logo slowly zooms in while rotating vertically to face us.

FX/SFX: The Intel logo zooming in. Typical early 90s CGI.

Music/Sounds: A dark, droning synth note, then a low thud.

Availability: This Intel logo was only used on a promotional CD for retailers back in October 1993.

Editor's Note: None.


2nd Logo (2003-2005)


Nicknames: "Runs Great On...", "The Pentium Game Logo"

Logo: There are two versions of this. Both are made for a specific processor:

  • Pentium 4 HT (2003-2005): We see an orange diagonal line on a blue/white background, which appears to have an hole. The black word "Runs" zooms out quickly, followed by the others "great" and "on", as the diagonal line fades and two more diagonal lines appear which have the letters "H" and "T" on them. A white light engulfs the center of the screen. The Intel Pentium logo, without the Intel logo appears from the left and moves to the center. As it does so, a white rectangle with a silver border zooms in as the logo places and the Intel logo appears by light. The words "Runs great on", stacked into each other, zoom out and place at the left of the Pentium logo. The diagonal lines with H and T also zoom out and mark the Pentium logo, resulting into the final result.
  • Pentium Extreme Edition (2005): On a blue/white gradient background like before, a blue lines moves in white the word "Runs" zooms out. We fade into another take and see the same line moving around with the word "great", and then another take with the word "on", as the line encounters another moving line. We fade into another take, and see a white/black vertical rectangle. Both lines move closer to the rectangle and form an "X", which marks in the black side of the rectangle. The Intel logo draws in (the letters appear by light) and the words "pentium" and the stacked "EXTREME EDITION" zoom out, slam and mark the black side of the logo. The finished logo zooms out and places into the same silver-bordered rectangle with the words "Runs great on" already there. The copyright would fade in below.

Variants:

  • The Pentium Extreme Edition variant was dubbed in German and French.
  • The logo is found still in a few games.

FX/SFX: CGI animation.

Music/Sounds: Three loud whooshes (even longer on the Pentium Extreme Edition version), followed by a slam and another whoosh, while the trademark Intel jingle plays.

Availability: Rare, as it appeared on some games of the time. The Extreme Edition version is even harder to find because of its short lifespan; it can be found on TOCA Race Driver 3. The still version of it can be found on The Movies.

Editor's Note: None.

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