JOFX-DTV (Tokai Television Broadcasting)

From the Audiovisual Identity Database, the motion graphics museum




Background

Tōkai Television Broadcasting Co., Ltd. (THK, callsign JOFX-DTV) is a Japanese television station serving as the Chubu region affiliate for the Fuji TV-run Fuji News Network and Fuji Network System, headquartered in Nagoya. It is one of the primary television stations serving the Tōkai subregion. It was founded on February 1, 1958, commencing its broadcasts on December 25, 1958, as Japan's 17th commercial television station.

1st ID (December 25, 1958-1965?)

Visuals: On a white background, there is a map of Japan that zooms into the Tōkai region. Just before it finishes zooming in, a circle with a white outline appears. Then, the number "1" appears, getting bigger as a white circle fills in the outlined circle. After the white circle finishes filling in the outlined circle, the text "Channel" appears and a bigger outlined white circle appears. A translucent white circle fills in part of the area of the outlined circle and after that, "1" and "Channel" appear again. Another translucent circle fills in the remainder of the area. After that, the text "JOFX-TV" in a geometric font appears and zooms in, while the circles disappear. Finally, the JOFX-TV text is replaced by "東海テレビ".

Technique: Camera-controlled animation for the zooming, with cel animation being used for the other parts.

Audio: A patriotic march with an announcer saying "JOFX-TV 第1チャンネル 東海テレビ放送です" at the end.

2nd ID (January 1, 1978-December 31, 1986)

Visuals:

  • Startup: The ident starts with the skyline of Nagoya zooming into a transmission tower, later cutting into the ocean, some mountains, a temple, and finally another skyline that moves to a building with a transmission tower. The channel's name or logo dosen't appear.
  • Closedown (used until 1981): There is a shot of the city of Nagoya during nighttime while the relay information is shown and after that, the 1965 THK symbol in white alongside the words "JOFX-TV" at the bottom as the camera zooms into THK's building before fading out into some fountains surrounding the THK building before fading to black.

Technique: Live-action footage.

Audio:

  • Startup: A triumphant fanfare.
  • Closedown: An ethereal, dreamy tune.

4th ID (Closedown, 1982-1984)

Visuals:

Technique: Live-action footage.

Audio: "La chuche d'étain" performed by Claude Ciari.

5th ID (Closedown, 1984-December 31, 1986)

Visuals:

Technique: Live-action footage.

Audio: "La chuche d'étain" from the 4th ident, performed by Claude Ciari.

6th ID (Analog, January 1, 1987-July 23, 2011)

Visuals: On a white background are some red, blue and green sparks that flash one by one before forming the 1965 THK logo (consisting of a red and green roof with a circle with the number "1" in the middle) with the circle being colored in blue (used since 1968, due to the rise of color television in Japan at that time). After that the logo turns into waves and bubbles before moving to the left to reveal a house, some buildings, flowers, a child playing on a swing, some hills, a wave before it splashes to reveal some bubbles before transitioning into two people running and a person biking before the lines later a tree, followed by a rocket. After that, the lines form some shapes before turning into a heart. The lines later form the 1968 THK logo with the words "JOFX-TV" in black and the THK wordmark, consisting of the words " 東海テレビ" in a futuristic-type font at the bottom.

Variants:

  • During the closedown ident, the animation is shown in black with the THK wordmark being in white.
  • Around the 1990s, the animation was shortened.

Technique: Traditional cel animation by Tadahiko Horiguchi

Audio: An upbeat pop jingle composed by Hattori Kiyoshi.

Audio Variant: The closedown variant has a slow and gentle rendition of the startup jingle.

7th ID (Digital, December 1, 2003-January 1, 2018)

Visuals:

Variant: Around 2017, the footage was reshot.

Technique: Live-action footage

Audio: A piano sounding theme, which is an arrangement of "Across the Universe".

8th ID (Opening, January 2, 2018-2020)


Visuals: There is Itchi's treehouse as the sun rises during the morning before transitioning to him sleeping in his bed. Itchy later gets up to start the day before fading into multiple shots of him doing activities such as swimming, watching fireworks, reading and walking. After that, the camera fades to a shot of Nagoya as his animal friends walk with him. The rest of his pals then come together as Itchi jumps up to strike a pose before panning up to reveal the words "JOFX-DTV", "デジタルテレビジョン", and the 1956 THK wordmark surrounded by balloons, a helicopter and a bird.

Technique: A mix of CGI and digital traditional animation.

Audio: A happy piano-sounding theme.

9th ID (2020-)


Visuals:

Technique: A mix of CGI and digital traditional animation.

Audio: A happy-sounding jingle.

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