JOKI-DTV (TV-U Fukushima)
From the Audiovisual Identity Database, the motion graphics museum
1st Logo (June 20, 1983-March 31, 2012, Analog)
Visuals:
- Startup: Two rays of light collide with each other, forming the TUF logo. Another one colide with the logo, making it blue. Then the TUF logo spins until the front is shown, after which a pink beam of light shines from the left before fading into a yellow 3D map of Fukushima Prefecture with a blue lake in the middle surrounded by models of water and mountains and white lights at the top. The camera moves around randomly around the area. After the first clip of the map, tons of blue rays shine outwards. After some seconds, the text "JOKI-TV", "TUF", "テレビユー福島" ("TV-U Fukushima") slide from the bottom. After that, the map of Fukushima Prefecture turns intro a red outline, and blue radio waves come out of it, which morphs into a cylinder. A yellow "U" text fades in, then goes inwards to form a "U" logo, which then slides to the left. After that, the "TUF テレビユー福島" ("TUF TV-U Fukushima") logo slides from the left.
- Closedown: Same as the opening ident, but done backwards. After that, the TUF logo zooms out.
Technique: CGI by Japan Computer Graphics Lab.
Audio: A sooth, tranquile synth melody with a female announcer. While finishing the melody, a vocalist sings the jingle "T-U-FFFFFF!!!!".
Variants: In 1992, the logo sequence was changed and modified:
- Startup: The "U" logo has been removed, and now the "TUF" logo comes out from the radio waves, after which the text テレビユー福島" ("TV-U Fukushima") slide from the right.
- Closedown: The "TUF" logo now goes inwards, after that, the text テレビユー福島" ("TV-U Fukushima") slides from the right.
2nd Logo (2006-present, Analog from 2011-2012)
Visuals:
- Opening: The screen zooms up into a cycle in a white sight of the city of Fukushima with blue sky. Then, the camera transitions to TUF's headquarters and the doors open which reveals a series of nature backgrounds and animals from the region, ending with a sunshine. The signal from before appears on it, and then the logo from the previous one except with more blue and no "u" signature. TUF's name in Japanese appears after that. The headquarters doors close and then the screen zooms out very fast and then the camera pans up, which reveals the same aforementioned "TUF" symbol zooming in very slowly. The white sight then fades into blank space and the "TUF" is seen clearly.
- Closing: Same as the opening ident, but with a sunset and different shots of nature backgrounds and animals during nighttime.
Technique: CGI.
Audio: A rendition of the original 1983 startup ident.