JOMX-DTV (Tokyo MX)

Background

Tokyo Metropolitan Television Broadcasting Corporation (callsign JOMX-DTV), branded as Tokyo MX signed on November 1, 1995, as the fifth UHF station to sign on in the Kanto region, serving Tokyo and parts of surrounding prefectures. The station is known for their abundant late-night anime lineups and weekly airings of the press conferences of the governor of Tokyo.

1st ID (November 1, 1995-September 30, 1998)

Visuals:

Startup: On a white background, there is the 1995 MX-TV logo, consisting of an orb with the words "MX" on the left and the word "テレビ" on the right as it zooms out before fading into several shots of Tokyo. During the shots, the words "JOMX-TV" "14チャンネル" and "東京メトロポリタンテレビジョン" appear before fading out. After the shot transitions into the Tokyo Skyline while the other shots zoom out into the map of Tokyo, the station information can be seen as the map turns into a CG model. The map later turns and zooms into the MX-TV logo as it comes out of the map before fading to white.
Closedown: On a white background, there is the 1995 MX-TV logo as it fades out to said logo but on the map of Tokyo Prefecture as it turns around. Then, the map turns to a shot of Tokyo during nighttime while the MX-TV logo appears scrolling from the right. After that, the MX-TV symbol appears while the word "テレビ" appears from the right as it locks in place before fading to black.

Technique: A mix of CGI and live-action footage.

Audio:

Startup: An orchestrated up-tempo opera theme which is "Power & Imagination" by Adam Francis Routh.
Closedown: A gentle nighttime theme with some jungle-like notes which is "Fly With Me" by Michael Whalen.

2nd ID (October 1, 1998-July 26, 2006)

Visuals:

Startup: On a white background, there is the 1998 MX-TV logo with the circle now redesigned as it shines before it transitions to a partly cloudy sky before transitioning into multiple shots of Tokyo. Then, the words "JOMX-TV" "14チャンネル" & "東京メトロポリタンテレビジョン" appear in blue before fading out. After that the station information is shown on the left before fading out to reveal the 1998 MX-TV logo as it spins around for a bit before the background turns white.
Closedown: On a white background there is the 1998 MX-TV logo as it shines to reveal a shot of Odaiba, with the Telecom Center as it pans up. Then the words "JOMX-TV" "14チャンネル" & "東京メトロポリタンテレビジョン" appear in blue as the map of Tokyo appears before later fading into multiple shots of the city during nighttime. After that, the MX-TV logo animation from the opening plays before fading to black.

Variants:

Around 2000, the station was renamed to Tokyo MX-TV and thus, the logo was updated to add the word "TOKYO" on the left of the symbol.
When Tokyo MX-TV started digital telecasts on December 1, 2003, a still card can be seen for the digital channel information before fading to the Tokyo MX-TV logo.

Technique: A mix of CGI, digital traditional animation and live-action footage.

Audio:

Startup: An upbeat light-hearted pop theme which is "Larch Road" by Ian Robert Alderson and Bob Holroyd.
Closedown: A gentle night-time theme which is "O My Groove - Bad Pass Mix" by Kenneth Vandervie.

2nd ID (July 27, 2006-)

Visuals:

Startup: There are some scanlines that move forward with the words "JOMX-TV" (analog) or "JOMX-DTV" (digital) and Tokyo MX's corporate name (東京メトロポリタンテレビジョン株式会社), all in white at the bottom. Then, the bars fade to reveal Yume Lion (a peach lion with glowing cyan eyes and a colorful mane on his head) spinning as it forms itself from a silver model. As the lion breaks free, he later meows before posing. After that, the 2006 Tokyo MX wordmark, consisting of the words "TOKYO MX" in a futuristic-like font forms in multiple rainbow colors on the bottom of Yume Lion before the wordmark turns to black.
Closedown: On a white background, there is Yume Lion as he starts to sleep while the background slowly fades to black. Then, Yume Lion yawns while the "TOKYO MX" wordmark forms at the bottom after the lion stops spinning. After that, the words "JOMX-TV" (analog) or "JOMX-DTV" (digital) and Tokyo MX's corporate name (東京メトロポリタンテレビジョン株式会社) at the bottom appear in white before fading to black.

Variants:

There also exists some special variants for the identity, such as one where Yume Lion is seen chasing frogs and other where Yume Lion opens a sentient chest and then gets eaten, only to come out of it. Others can be found on Tokyo MX's official YouTube account.
- The special chest ident is used in the 20th anniversary of the TV channel.
Another variant is also used where Yume Lion spins before halting to a stop and "TOKYO MX" appears at the bottom.

Audio

Startup: A synth scanline theme with some jungle xylophone sounds with the lion meowing.
Closedown: A twilight music box theme.

Technique: Cartoon-style CGI using Alias Maya, designed by Takashi Murakami.

Audio Variant: In one of the special variants, the lion's chest growls.