JOMX-DTV (Tokyo MX)

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 12:25, 17 August 2024 by TheLogoFan2004 (talk | contribs)



Background

Tokyo Metropolitan Television Corporation (callsign JOMX-DTV), branded as Tokyo MX signed on November 1, 1995, as the fifth UHF station to sign on in the Kanto region, serving the Tokyo Prefecture. The station is known for their abundant late-night anime lineups and weekly airings of the press conferences of the governor of Tokyo.

1st ID (November 1st, 1995-December 11, 2000)


Visuals:

Variants: Around 1998, the MX-TV logo was changed, the logo wordmark is now shaded into white and was redesigned.

Technique: A mix of CGI and live-action footage.

Audio:

2nd ID (December 12, 2000-July 26, 2006)


Visuals:

Variant: When Tokyo MX started digital telecasts on December 1, 2003, an extra still card can be seen for the digital television information.

Technique: A mix of CGI and live-action footage.

Audio:

2nd ID (July 27, 2006-)


Visuals:

  • Startup: There is a number of scanlines that move forward with the words "JOMX-TV" (analog) or "JOMX-DTV" (digital) and Tokyo MX's corporate name at the bottom. Then, the bars open up to reveal Yume Lion (a lion with a colorful mane) spinning as it forms itself. As the lion forms fully, he later meows. After that, the "TOKYO MX" wordmark forms in multiple rainbow colors on the bottom of Yume Lion before fading to black.
  • Closedown: On a white background, there is Yume Lion as he starts to sleep while the background slowly fades to black. Then, Yume Lion yawns while the "TOKYO MX" wordmark forms at the bottom after the lion stops spinning. After that, the words "JOMX-TV" (analog) or "JOMX-DTV" (digital) and Tokyo MX's corporate name at the bottom appear before fading to black.

Audio

  • Startup: A synth scanline theme.
  • Closedown: A twilight music box theme.

Variants:

  • There also exists some special variants for the identity, such as one where Yume Lion is seen chasing frogs and other where Yume Lion opens a sentient chest and then gets eaten, only to come out of it. Others can be found on Tokyo MX's official YouTube account.
    • The special chest ident is used in the 20th anniversary of the TV channel.
  • Another variant is also used where Yume Lion spins before halting to a stop and "TOKYO MX".

Technique: Cartoon-style CGI using Alias Maya.

Audio: A childish xylophone and Yume Lion's voice. In one of the special variants, the lion's chest growls.

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