JORX-DTV (TBS Television)

From the Audiovisual Identity Database, the motion graphics museum




Background

"'JORX-DTV'" is the main callsign of the Japanese TV station "'TBS Television'". TBS is the flagship station of Japan News Network, and was founded on May 17, 1951 as "'Radio Tokyo (KRT)'", launching radio in December 25, 1951 with "'JOKR'" as its callsign, and TV in April 1, 1955 with "'JOKR-TV'" as its callsign. The network changed its name to the current one on November 29, 1960, and changed its TV callsign to "'JORX-TV'" after splitting its radio and TV division.

1st Logo (ID, 1955-March 31, 1961)

Visuals: At the bottom, on a black background, there is a text that says "JOKR-TV ラジオ東京" ("JOKR-TV Radio Tokyo").

Technique: None.

Audio: An announcer says "第6チャンネルで, JOKR-TV" ("Channel 6, JOKR-TV")

2nd Logo (Startup and Closedown, April 1, 1961-December 31, 1962)

Visuals: A circular object that resembles the sun fades in then spins clockwise, then a model of TBS's then headquarters shows up against the circular object, spinning counter-clockwise. The circular object darkens, then brightens up, then fades away, replaced by multiple backgrounds of clouds. The model of the headquarters fades away, then after a while, a pattern that resembles a lake fades in and out, after which the text "TBS / 東京放送 / 映像周波数: 183.25メガサイクル / 映像出力: 50キロワット / 音声周波数: 187.75メガサイクル / 音声出力 12.5キロワット / 第6チャンネル / 6 JOKR-TV" ("TBS / Tokyo Broadcasting Video frequency: 183.25 megacycles / Video outpuL" 50 kilowatts / Audio frequency: 187.75 megacycles / Audio output: 12.5 kilowatts / Channel 6 / 6 JOKR-TV") scrolls into the cloud background.

Technique: Live-action models combined with cel animation.

Audio: A powerful fanfare. There is another announcer who said: "TBS, 第6チャンネル, JOKR-TV" ("TBS, channel 6, JOKR-TV")

3rd Logo (Startup and Closedown, January 1, 1963-October 4, 1987 for startup, January 1, 1963-September 29, 1991 for closedown)


Visuals:

  • Startup: On a background with glass sheets and bars, one glass bar slides diagonally to the bottom-right, and another horizontally to the left. The video then fades to two other glass bars horizontally sliding at opposite directions then outwards. Two other glass bars then slide to the bottom, one sliding deeper than the other. After that, two glass sheets horizontally slide at opposite directions, going past each other. It then fades to a lot of vertical glass bars shining, then to two glass bars sliding outwards. Another two glass bars slide inside a box with green walls, orange ceiling and blue floors. Then, the box is shown in a different angle, with glass bars on top of it. Four glass bars then slide onto each other, forming a square. At this point, the following text starts to scroll into the video: "TBS 東京放送 映像周波数 183.25メガヘルツ 映像出力 50キロワット 音声周波数 187.75メガヘルツ 音声出力 12.5キロワット 第6チャンネル 6 JOKR-TV" ("TBS Tokyo Broadcasting Video frequency 183.25 megahertz Video output 50 kilowatts Audio frequency 187.75 megahertz Audio output 12.5 kilowatts Channel 6 6 JOKR-TV"). While those text were scrolling, the video fades to one glass bar sliding to the right, and one glass bar and sheet sliding to the left. Multiple glass bars then rapidly move top to bottom. In the back ground is a large number "6" It then fades to a rainbow "6" amongst a bunch of glass bars, which then switches to a bunch of towers overlooking it. A white "6" shows up. Then in the next clip, the camera moves down, first showing the white "six", then the rainbow "6". After that, it fades to three "6" bars, with (in order from left to right) the colors being yellow, blue and red rotating counter-clockwise until the number "6" is clearly visible.

Variants: From 1963 to 1973, this ID was in black and white. In 1972, "メガサイクル" ("megacycles") was replaced by "メガヘルツ" ("megahertz"). On October 4, 1987, when TBS began 24-hour broadcasting, the startup was no longer being used and the closedown was shortened to 30 seconds at the end, and was also used for startup.

Technique: Live-action models combined with cel animation.

Audio:

  • Startup: Same as the 1961-1963 ID.
  • Closedown: A more somber version of the startup's music.

Audio Variants: The startup and closedown IDs share an announcer. What the announcer said has changed over time. They all start with "TBS, 東京放送" ("TBS, Tokyo Broadcasting") and end with "第6チャンネル, JOKR-TV" ("Channel 6, JOKR-TV"). The middle part is as follows:

  • 1963-1972: "映像: 183.25メガサイクル, 50キロワット, 音声: 187.75メガサイクル, 12.5キロワット." ("Video: 183.25 megacycles, 50 kilowatts, audio: 187.75 megacycles, 12.5 kilowatts.")
  • 1972-1978: "映像: 183.25メガヘルツ, 50キロワット, 音声: 187.75メガヘルツ, 12.5キロワット." ("Video: 183.25 megahertz, 50 kilowatts, audio: 187.75 megahertz, 12.5 kilowatts")
  • 1978-1991: "映像周波数: 183.25メガヘルツ, 映像出力: 50キロワット. 音声周波数: 187.75メガヘルツ, 音声出力: 12.5キロワット." ("Video frequency: 183.25 megahertz, video output: 50 kilowatts. Audio frequency: 187.75 megahertz, audio output 12.5 kilowatts.")

4th Logo (Startup and Closedown, September 30th, 1991-January 17th, 1994)


Visuals:

Technique: CGI Animation

Audio:

5th Logo (Startup and Closedown, January 18th, 1994-January 2000)


Visuals:

Technique: CGI Animation

Audio: Same as the previous logo.

6th Logo (Startup and Closedown, February 2000-November 30th, 2003)

Visuals:

Technique:


Audio:

7th Logo (Startup and Closedown, December 1st, 2003-2010)

Visuals:

Technique: CGI

Audio:

8th Logo (Startup and Closedown, 2010-March 30th, 2020)


Visuals:

Technique: Live Action footage with 2D Stop Motion animation and 2D Digital Animation for the Mascot sequence

Audio:

9th Logo (Startup and Closedown, April 1st, 2020-)


Visuals:

Technique: CGI

Audio:


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