King Phoenix Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

In February 1989, Phoenix Entertainment Group was acquired by The Hearst Corporation, who owns distributor King Features Entertainment and it was renamed to King Phoenix Entertainment. The division was later renamed in 1990 to "Hearst Entertainment Productions" after parent King Features Entertainment was renamed to Hearst Entertainment.

Logo (May 14, 1989-May 22, 1990)


Visuals: Same as the Phoenix Entertainment Group logo, except that the "P" is now drawn differently and starts above the glow and does not have an orange tip. The company name now reads "KING PHOENIX ENTERTAINMENT" instead of "PHOENIX ENTERTAINMENT GROUP", with an orange gradient crown to the left of it.

Variant: A prototype version of the logo exists, where the orange tip stays on when the text and the crown appear.

Technique: Cel animation.

Audio: Same as the Phoenix Entertainment Group logo.

Audio Variant: Sometimes, the end title theme plays over, or the logo is silent.

Availability:

  • The prototype version is only seen on the TV movie Out on the Edge.
  • The standard version made its debut on Blind Witness.
  • It is also seen on the 1990 TV movies Challenger and Dr. Jekyll and Mr. Hyde.
  • This logo is usually followed by either the King Features Entertainment or the Hearst Entertainment logos.
Phoenix Entertainment Group
King Phoenix Entertainment
Hearst Entertainment
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