Lego: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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{{PageCredits|description=kidinbed|capture=kidinbed|video=maddogsami, Jonathan3388222, and DoomFilm|edits=Supersmashmelee, and KaratePianoLogoNerd}}
Logo description and capture by kidinbed
Video captures courtesy of maddogsami, Jonathan3388222, and DoomFilm
Editions by Supersmashmelee, KaratePianoLogoNerd


1st Logo
===1st Logo (1998-2005)===
<gallery mode="packed" widths="300" heights="225">
(1998-2005)
File:F8JN42x7mdH0th0yuKxMsA85918.png
</gallery>{{Youtube|id=tWOR5h8-w_8|id2=uxuNuDSsFWo}}
'''Visuals:''' On a black background, many red, white, black, and yellow 1x1 Lego bricks fall to the ground and group together. The block details fade away, forming the Lego logo.


'''Trivia:''' This is the same as the [[Lego Interactive|Lego Media/Software/Interactive]] logos, but nothing comes up afterwards, leaving just the Lego logo.
<youtube width=240 height=185>tWOR5h8-w_8</youtube></center>


'''Variants:'''
Nicknames: "Falling Lego Bricks", "The Lego Logo", "Brick Rain"
*On the UK VHS <u>Lego Action Fun!</u>, the blocks form the 1972 Lego logo (designed by Rolf Lagersson), which is the same as the one used since 1998 but with some subtle differences in the "LEGO" text in the logo (namely, the text isn't as tall and proportioned consistently, and there's a yellow outline in the "O" due to the wider aperture). This is basically the same as the ''Lego Island'' variant of the Lego Interactive logo.
*On widescreen prints of the pre-Universal ''Bionicle'' direct-to-video films, the logo is matted to 16:9 and then zooms out to fit the screen, a la, the 1984 [[TriStar Pictures]] logo in scope movies, as the logo was not designed for ratios other than 4:3.


'''Technique:''' CGI.
Logo: This is the same as the [[Lego Interactive (UK)|Lego Media/Software/Interactive]] logos, but nothing comes up afterwards. leaving just the Lego logo with no video or film indicator whatsoever.


'''Audio:''' A deep bass note with synthesized twinkling throughout.
Variants:
On widescreen prints of the pre-Universal Bionicle direct-to-video films, the logo is matted to 1.78:1 and then zooms out to fit the screen, a la, the 1984 TriStar Pictures logo in 2.35:1 scope movies, as the logo was not designed for ratios wider than 1.33:1.
On the UK VHS Lego Action Fun!, the 1972 Lego logo is used, like with the Lego Island PC game.


'''Availability:''' First used on the UK VHS tape ''Lego Action Fun!''. Later appeared on a ''LEGO Jack Stone'' promotional VHS tape, the promotional CD included with the Lego Technic "Cybermaster Mission" set, the ''Bionicle'' Promo CD from 2001, and the ''Bionicle'' direct-to-video films (from [[Miramax Films]]).
FX/SFX: Same as the Lego Media/Software/Interactive logo.


===2nd Logo (2002-)===
Music/Sounds: Same as the Lego Media/Software/Interactive logo.


'''Visuals:''' Just the Lego logo seen on whatever background.
Availability: Seen on some Lego home media releases, such as the Bionicle direct-to-video films distributed by Miramax and a LEGO Jack Stone VHS tape.


'''Variant:''' On many CGI animated Lego TV shows and direct-to-DVD movies, a copyright date is below.


'''Technique:''' A still, digital graphic.


'''Audio:''' The ending theme of the show.
2nd Logo
(2002-Present)


'''Availability:''' Seen on some Lego video games, TV shows and direct-to-DVD movies.
Nicknames: "The Lego Logo II"


=== 3rd Logo (2024-) ===
Logo: Just the Lego logo seen on whatever background.
{{BrandNew}}
'''Visuals:''' In a white background, a sketch of a Lego piece is drawn. The instructor manual’s pages flip over as many Lego pieces fall to form the logo. The logo then ripples from the lower right corner, transitioning into its normal counterpart on a black background.


'''Technique:''' CGI
Variants:
On many CGI animated Lego TV shows or Direct-to-DVD movies, a copyright date is below.
FX/SFX: None.


'''Audio:''' "It's Happening" by Pharrell Williams.
Music/Sounds: The ending theme of the show.


Availability:Seen on some Lego Video Games, TV Shows and Direct-to-DVD movies.
'''Availability:''' Debuted in Piece By Piece. It is expected to appear in new productions from the company.
[[Category:Lego]]
[[Category:Danish animation logos]]
[[Category:Denmark]]
[[Category:Animation logos]]

Latest revision as of 15:26, 25 October 2024


1st Logo (1998-2005)

Visuals: On a black background, many red, white, black, and yellow 1x1 Lego bricks fall to the ground and group together. The block details fade away, forming the Lego logo.

Trivia: This is the same as the Lego Media/Software/Interactive logos, but nothing comes up afterwards, leaving just the Lego logo.

Variants:

  • On the UK VHS Lego Action Fun!, the blocks form the 1972 Lego logo (designed by Rolf Lagersson), which is the same as the one used since 1998 but with some subtle differences in the "LEGO" text in the logo (namely, the text isn't as tall and proportioned consistently, and there's a yellow outline in the "O" due to the wider aperture). This is basically the same as the Lego Island variant of the Lego Interactive logo.
  • On widescreen prints of the pre-Universal Bionicle direct-to-video films, the logo is matted to 16:9 and then zooms out to fit the screen, a la, the 1984 TriStar Pictures logo in scope movies, as the logo was not designed for ratios other than 4:3.

Technique: CGI.

Audio: A deep bass note with synthesized twinkling throughout.

Availability: First used on the UK VHS tape Lego Action Fun!. Later appeared on a LEGO Jack Stone promotional VHS tape, the promotional CD included with the Lego Technic "Cybermaster Mission" set, the Bionicle Promo CD from 2001, and the Bionicle direct-to-video films (from Miramax Films).

2nd Logo (2002-)

Visuals: Just the Lego logo seen on whatever background.

Variant: On many CGI animated Lego TV shows and direct-to-DVD movies, a copyright date is below.

Technique: A still, digital graphic.

Audio: The ending theme of the show.

Availability: Seen on some Lego video games, TV shows and direct-to-DVD movies.

3rd Logo (2024-)


Visuals: In a white background, a sketch of a Lego piece is drawn. The instructor manual’s pages flip over as many Lego pieces fall to form the logo. The logo then ripples from the lower right corner, transitioning into its normal counterpart on a black background.

Technique: CGI

Audio: "It's Happening" by Pharrell Williams.

Availability: Debuted in Piece By Piece. It is expected to appear in new productions from the company.

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