Lego

1st Logo (1998-2005)

Visuals: This is the same as the Lego Media/Software/Interactive logos, but nothing comes up afterwards, leaving just the Lego logo with no video or film indicator whatsoever.

Early Variant: On the UK VHS Lego Action Fun!, the 1972 Lego logo is used, like with the Lego Island PC game.

Variants:

On widescreen prints of the pre-Universal Bionicle direct-to-video films, the logo is matted to 16:9 and then zooms out to fit the screen, a la, the 1984 TriStar Pictures logo in scope movies, as the logo was not designed for ratios other than 4:3.

Technique: CGI.

Audio: Same as the Lego Media/Software/Interactive logo.

Availability: First used on the UK VHS tape Lego Action Fun!. Later appeared on a LEGO Jack Stone promotional VHS tape, the promotional CD included with the Lego Technic "Cybermaster Mission" set, the Bionicle Promo CD from 2001, and the Bionicle direct-to-video films (from Miramax Films).

2nd Logo (2002-)

Visuals: Just the Lego logo seen on whatever background.

Variant: On many CGI animated Lego TV shows and direct-to-DVD movies, a copyright date is below.

Technique: A still, digital graphic.

Audio: The ending theme of the show.

Availability: Seen on some Lego video games, TV shows and direct-to-DVD movies.

3rd Logo (2024-)

Visuals: In a white background, a sketch of a Lego piece is drawn. The instructor manual’s pages flip over as many Lego pieces fall to form the logo. The logo finally turns into its normal counterpart in a black background.

Technique: CGI

Audio: The opening theme of the movie.

Availability: Debuted in Piece By Piece. It is expected to appear in new productions from the company.