Look Filmes

Credits

Descriptions by
GabrielBach

Video captures courtesy of
Museu do VHS, TV Canal A Oficial

Look Video

1st Logo (1980s-1993)

Visuals: On a black background, a gray-coloured picture of actress Marilyn Monroe fades in, slowly gaining more gray undertones, until the picture becomes gold. After the picture finishes its color change, Monroe's 'eyes' glow in the form of asterisks, that slowly become white. The picture of the actress fades out and the asterisks slightly change, inserting itselves on two red circles that resemble a cassette tape and two letter O 's. The letter L rises from below the tape, while a rectangle zooms out to the right side of the figure. Then a pointy object resembling the letter K moves itself from the bottom left of the screen, rotating on a 3D perspective until it settles next to the rectangle to form the letter K. After that, another set of text saying VIDEO surge from below the cassette-like rectangle. Below the original logo, two texts appear in blue and in another typography. The slogan "O CINEMA EM SUA CASA" (The theatres at your home) surges in from the left side, while the text APRESENTA (presents) surges from the right side until settling on the center of the screen.

Technique: Computer effects, composed over an image of actress Marilyn Monroe.

Audio: A synthesizer sequence with drum machines starts the logo, and ends with a bombastic synth fanfare. There's a small 'ding' sound effect when the eyes flash into asterisks.

Availability: Available during the 80s and 90s on various VHS tapes.

2nd Logo (1993?-1996)

Visuals: The logo starts with a blue background being revealed that it's actually the close-up of a VHS tape, under the flap region. The flap closes and the tape rotates tridimensionally, settling itself on the back part, where the VHS tape fades out and reveals a gray rectangle with two letter O's inside it. The letters L and K come quickly from the sides of the screen, and a new slogan is shown, that being RENOVA SUAS EMOÇÕES (Renovates your emotions).

Technique: CGI.

Audio: A dramatic synth sequence.

Availability: Available during the 90s on various VHS tapes.

Look Filmes

1st Logo (1996-Late 1990s)

Visuals: It looks similar to the second logo, except it says FILMES on the bottom of the cassette tape.

Technique: CGI.

Audio: TBD.

Availability: Seen on VHS tapes from this company released in this era, however never appeared on the Internet. Evidence of this logo's existence is through the VHS tapes' label.

2nd Logo (Late 1990s-2000s)

Visuals: The logo starts with the L O O K text in the Times New Roman font moving on a line, each letter having its own movement, while two curved rectangles move around on each side of the text. The huge text passes first through a shelf full of film reels. Then, through a set of chairs with the names of famous movie directors (like D.W. Griffith, Federico Fellini and Pedro Almodóvar). And after that, it passes through a set of clapperboards laying on the ground. And after the clapperboards, the set of letters rotate and a cinema screen is shown on front. When the cinema is shown, two curved rectangles resembling filmstrips appear from the top and bottom of the screen, the bottom one having the text FILMES written on them. A similar curved rectangle, but longer in height, shows up from behind the LOOK text. After the logo is formed, a bumpy blue backdrop forms from behind, zooming a bit towards the camera and then going back.

Technique: CGI.

Audio: An action-like fanfare composed of guitars and synthesizers.

Availability: Seen on VHS tapes from this company released in this era. Logo is also seen on the Videoteca Caras series of VHS tapes that came with the Caras magazine.