Los Angeles Media Fund

Credits

Background

Los Angeles Media Fund (LAMF) was launched in 2014 by Jeffrey Soros and Simon Horsman, and based in West Hollywood, California. It is a multi-faceted entertainment company with a primary focus on the development, financing, and production of features, documentaries and television. The firm also has several strategic investments with partners in scripted and unscripted television, live events, and recently launched a sports management firm.

Logo (2015?-)

Visuals: On a background with blue sky, sun sets and a ground (representing the road), there is a silver white cube (or bricks) representing the city of Los Angeles, which zooms into the camera position, facing and rotating, and panning to the top. As it finishes, the parts of the cubes disappears, the background becames white, and the panning results is a abstract cube, with "LA" and "MF" on left and right, reading "LAMF". Below it is the words "LOS ANGELES MEDIA FUND" on the cube.

Variants: A warped version exists on Juliet, Naked and among other films.

Technique: Mostly fabulous and live-action CGI rendering. This was designed by Picturemill.

Audio: Most of some films (mainly early ones) have the logo silent or the opening theme heard. On rare occassions, there is a last one-note rock tune played over the beginning sequence, then turns into a live-action sounds, which is consisted of street and a car sounds heards in the half and last animation sequences.

Availability: It is currently unknown where the nature of origin of this logo first appeared probably in 2015. The first film to use the logo is Dark Crimes, released on October 12, 2016, and can be seen on many films by the company, such as The Bye Bye Man, Juliet, Naked, Shirley, and The Exchange (2021).