MGN Paradise

From the Audiovisual Identity Database, the motion graphics museum


Background

MGN Paradise, also known as Paradise Group, Paradise Digital and MGN, is one of the oldest home video distributors in Russia and CIS. It was originally founded in Yerevan, Armenia, in 1991, and later moved to Moscow. In 1995 Paradise opened an office in Los Angeles. It also has a film production division.

1st logo (December 30, 2004-August 17, 2014)

Nicknames: "Boring Planet", "Creepy Eye"

Logo: We see the word coming from beyond the planet, like the Universal logo, but the action is faster and the objects are silver. The planet slowly zooms out, while the text "ПЦП ПАРАДИЗ" continues to swirl around. Suddenly the borders appear around the planet making it looks like an eye. Four more borders then appear in each side. Then "ПЦП" and "ПАРАДИЗ" in another font compress and place themselves above and below the logo respectively.

Variants:

  • On a variant of the logo, the words are "MGN" and "PARADISE". "DIGITAL" later appears below "PARADISE".
  • In 2008, the logo was enhanced and remade: the CGI was improved, the glow behind the planet looks different and the font of "ПАРАДИЗ" has changed (the "ПЦП" part was removed).
  • On another variamt, "DIGITAL" appears above the logo together with "ПАРАДИЗ".

FX/SFX: CGI animation.

Music/Sounds: Ominous humming sounds.

Availability: Seen on their film output and their TV programs of the time. It was also used as a de-facto home entertainment logo on their DVDs and Blu-rays. The early version was only seen on Слушатель (The Listener) (2004).

Editor's Note: None.

2nd logo (January 1, 2016-)

Logo: On a black background with a white spotlight, we see the same eye logo as below, but with "ПАРАДИЗ" in a different font. The logo slowly zooms in.

Variants:

  • Starting with All Our Hope (2016), the logo lacks the spotlight.
  • The logo is in yellow and is placed on a blue background on some of their recent trailers.

FX/SFX: The logo zooming in.

Music/Sounds: A whoosh with a thud.

Availability: Seen on their output since "Богатырша" (2016). It's also seen on their recent trailers uploaded to their YouTube channel.

Editor's Note: None.

3rd logo (December 7, 2019; April 15, 2021)

Logo: On a brown background, we see the gold Paradise logo. The logo shines and slowly zooms in.

FX/SFX: The logo shining and zooming in.

Music/Sounds: None.

Availability: Only seen on the trailer of "От винта 2" (2021). It was also used on the movie itself.

Editor's Note: None.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.