MTV/1982: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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{{ImageTOC|
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MTV (ID, French Fries).png|French Fries (February 19, 1982-1987)|
MTV (ID, French Fries).png|French Fries (February 19, 1982-1987)|
MTV (ID, M Factory).png|M Factory (February 19, 1982-1987)|
MTV (ID, M Factory).png|M Factory (February 19, 1982-1987)|
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===French Fries (February 19, 1982-1987)===
===French Fries (February 19, 1982-1987)===
[[File:MTV (ID, French Fries).png|center|350px]]
[[File:MTV (ID, French Fries).png|center|350px]]
{{<span class="error">Expansion depth limit exceeded</span>|id=z-qW0hOl5Qo}}
{{YouTube/collapsible|id=z-qW0hOl5Qo}}


'''ID:''' On a {{<span class="error">Expansion depth limit exceeded</span>|red}} tablecloth with a black "'''M'''" on it, we see some fries and a hand. After an offscreen voice says "Anybody got anything to eat?", the hand squeezes some ketchup on the fries. More hands take the fries, revealing the black "'''M'''" to be the MTV logo (without the "'''''TV'''''"). Four fries appear and form the "'''''TV'''''", then ketchup appears on them.
'''ID:''' On a {{color|red}} tablecloth with a black "'''M'''" on it, we see some fries and a hand. After an offscreen voice says "Anybody got anything to eat?", the hand squeezes some ketchup on the fries. More hands take the fries, revealing the black "'''M'''" to be the MTV logo (without the "'''''TV'''''"). Four fries appear and form the "'''''TV'''''", then ketchup appears on them.


'''Technique:''' Stop-motion animation by Colossal Pictures.
'''Technique:''' Stop-motion animation by Colossal Pictures.
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===M Factory (February 19, 1982-1987)===
===M Factory (February 19, 1982-1987)===
[[File:MTV (ID, M Factory).png|center|350px]]
[[File:MTV (ID, M Factory).png|center|350px]]
{{<span class="error">Expansion depth limit exceeded</span>|id=0U0pF-yLVwI}}
{{YouTube/collapsible|id=0U0pF-yLVwI}}


'''ID:''' We see a conveyor belt with {{<span class="error">Expansion depth limit exceeded</span>|gold|golden}} squares that a presser stamps onto, followed by a shot of another presser molding the squares into an outline of an "{{<span class="error">Expansion depth limit exceeded</span>|gold|'''M'''}}". Then we see a row of "{{<span class="error">Expansion depth limit exceeded</span>|gold|'''M'''}}"s going into a chamber with a {{<span class="error">Expansion depth limit exceeded</span>|#FFD900|yellow}} light and coming out from the other side to be stamped by two pressers that close the shape. Next we see a stamper that imprints the "'''''TV'''''" onto the "'''M'''", which is then colored {{<span class="error">Expansion depth limit exceeded</span>|#FFD900|yellow}} and {{<span class="error">Expansion depth limit exceeded</span>|red}} by a paintbrush which knocks it off the conveyor belt. We cut to an assembly line where a mechanical arm holding a television set (with the "MUSIC TELEVISION" text already on it) catches the MTV symbol and displays it on its {{<span class="error">Expansion depth limit exceeded</span>|blue}} screen. The camera "cut-zooms" to show the finalized logo on a {{<span class="error">Expansion depth limit exceeded</span>|blue}} background.
'''ID:''' We see a conveyor belt with {{color|gold|golden}} squares that a presser stamps onto, followed by a shot of another presser molding the squares into an outline of an "{{color|gold|'''M'''}}". Then we see a row of "{{color|gold|'''M'''}}"s going into a chamber with a {{color|#FFD900|yellow}} light and coming out from the other side to be stamped by two pressers that close the shape. Next we see a stamper that imprints the "'''''TV'''''" onto the "'''M'''", which is then colored {{color|#FFD900|yellow}} and {{color|red}} by a paintbrush which knocks it off the conveyor belt. We cut to an assembly line where a mechanical arm holding a television set (with the "MUSIC TELEVISION" text already on it) catches the MTV symbol and displays it on its {{color|blue}} screen. The camera "cut-zooms" to show the finalized logo on a {{color|blue}} background.


'''Technique:''' 2D animation by Colossal Pictures.
'''Technique:''' 2D animation by Colossal Pictures.
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===Raiders of the Lost M (February 19, 1982-1987)===
===Raiders of the Lost M (February 19, 1982-1987)===
[[File:MTV (ID, Raiders of the Lost M).png|center|350px]]
[[File:MTV (ID, Raiders of the Lost M).png|center|350px]]
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'''ID:''' The camera zooms into an Egyptian temple and stops in front of a {{<span class="error">Expansion depth limit exceeded</span>|gold|golden}} pedestal with the "{{<span class="error">Expansion depth limit exceeded</span>|gold|'''M'''}}" on top and two statues beside it. Suddenly, a laser shoots onto a scepter below and beams onto the "{{<span class="error">Expansion depth limit exceeded</span>|gold|'''M'''}}" as the "'''''TV'''''" script appears in white and the "MUSIC TELEVISION" text appears below.
'''ID:''' The camera zooms into an Egyptian temple and stops in front of a {{color|gold|golden}} pedestal with the "{{color|gold|'''M'''}}" on top and two statues beside it. Suddenly, a laser shoots onto a scepter below and beams onto the "{{color|gold|'''M'''}}" as the "'''''TV'''''" script appears in white and the "MUSIC TELEVISION" text appears below.


'''Technique:''' 2D animation by Colossal Pictures.
'''Technique:''' 2D animation by Colossal Pictures.
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===Alphabet Lesson (March 26, 1982-1987)===
===Alphabet Lesson (March 26, 1982-1987)===
[[File:MTV (ID, Alphabet Lesson).png|center|350px]]
[[File:MTV (ID, Alphabet Lesson).png|center|350px]]
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'''ID:''' We see a man walking to the side of a large, {{<span class="error">Expansion depth limit exceeded</span>|green}} "{{<span class="error">Expansion depth limit exceeded</span>|green|'''M'''}}", which he opens like a door. Suddenly, musical notes start flying out of it, sending him flying backwards. He crawls back to where he was and tries to close the door, but is snatched by an {{<span class="error">Expansion depth limit exceeded</span>|orange}} cane from inside of the "{{<span class="error">Expansion depth limit exceeded</span>|green|'''M'''}}" and the door closes. Then the camera zooms in on the "{{<span class="error">Expansion depth limit exceeded</span>|green|'''M'''}}" as {{<span class="error">Expansion depth limit exceeded</span>|orange}} slime crawls out from the door and morphs into the "{{<span class="error">Expansion depth limit exceeded</span>|orange|'''''TV'''''}}", followed by the text "'''MUSIC TELEVISION'''" fading in below.
'''ID:''' We see a man walking to the side of a large, {{color|green}} "{{color|green|'''M'''}}", which he opens like a door. Suddenly, musical notes start flying out of it, sending him flying backwards. He crawls back to where he was and tries to close the door, but is snatched by an {{color|orange}} cane from inside of the "{{color|green|'''M'''}}" and the door closes. Then the camera zooms in on the "{{color|green|'''M'''}}" as {{color|orange}} slime crawls out from the door and morphs into the "{{color|orange|'''''TV'''''}}", followed by the text "'''MUSIC TELEVISION'''" fading in below.


'''Technique:''' 2D animation by Perpetual Motion Pictures (now Buzzco Associates).
'''Technique:''' 2D animation by Perpetual Motion Pictures (now Buzzco Associates).
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===Club M (April 28, 1982-1987)===
===Club M (April 28, 1982-1987)===
[[File:MTV (ID, Club M).png|center|350px]]
[[File:MTV (ID, Club M).png|center|350px]]
{{<span class="error">Expansion depth limit exceeded</span>|id=U0JL8TwKczw}}
{{YouTube/collapsible|id=U0JL8TwKczw}}


'''ID:''' A hand puts an "'''M'''"-shaped slice of bread onto a plate, and then puts mustard, tomatoes, ham, and lettuce on it, followed by another "'''M'''" bread slice. Finally, some {{<span class="error">Expansion depth limit exceeded</span>|red}} "{{<span class="error">Expansion depth limit exceeded</span>|red|'''''TV'''''}}" peppers are placed on top, and a sliced pickle with "MUSIC TELEVISION" is placed under the bread.
'''ID:''' A hand puts an "'''M'''"-shaped slice of bread onto a plate, and then puts mustard, tomatoes, ham, and lettuce on it, followed by another "'''M'''" bread slice. Finally, some {{color|red}} "{{color|red|'''''TV'''''}}" peppers are placed on top, and a sliced pickle with "MUSIC TELEVISION" is placed under the bread.


'''Technique:''' Live-action footage by Broadcast Arts.
'''Technique:''' Live-action footage by Broadcast Arts.
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===Freddie Buys It (June 29, 1982)===
===Freddie Buys It (June 29, 1982)===
[[File:MTV_Buys_it.webp|center|350px]]
[[File:MTV_Buys_it.webp|center|350px]]
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{{YouTube/collapsible|id=4zXLHlxHzHQ}}


'''ID:''' On the same background as the "Bubblegum" ID, a man (Fred Seibert, founder of [[Frederator Studios|Fred/Alan]]) stands next to the already formed MTV logo, picking his nose and sticking it on the trademark ("TM") symbol. He holds his other hand out to show the finished product, only to be hit by an oncoming car, leaving him squished onto the logo. The same car backs up and squishes him once more before driving away.
'''ID:''' On the same background as the "Bubblegum" ID, a man (Fred Seibert, founder of [[Frederator Studios|Fred/Alan]]) stands next to the already formed MTV logo, picking his nose and sticking it on the trademark ("TM") symbol. He holds his other hand out to show the finished product, only to be hit by an oncoming car, leaving him squished onto the logo. The same car backs up and squishes him once more before driving away.
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===Altered M (June 29, 1982-1987)===
===Altered M (June 29, 1982-1987)===
[[File:MTV (ID, Altered M).png|center|350px]]
[[File:MTV (ID, Altered M).png|center|350px]]
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{{YouTube/collapsible|id=-jQFCVDfhtw}}


'''ID:''' In a hallway, a flash of light spawns an MTV logo in the center. It bangs against the wall several times until it becomes normal, the background fading to black as it does.
'''ID:''' In a hallway, a flash of light spawns an MTV logo in the center. It bangs against the wall several times until it becomes normal, the background fading to black as it does.
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===Atomic Era (July 16, 1982-1987)===
===Atomic Era (July 16, 1982-1987)===
[[File:MTV (ID, Atomic Era).png|center|350px]]
[[File:MTV (ID, Atomic Era).png|center|350px]]
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{{YouTube/collapsible|id=e0A8gNEtPko}}


'''ID:''' In a retro styled house, we see the MTV logo playing on a television, when the entire room gets covered in several designs and graphs. The logo then becomes the center of the atomic structure diagram as we zoom into it.
'''ID:''' In a retro styled house, we see the MTV logo playing on a television, when the entire room gets covered in several designs and graphs. The logo then becomes the center of the atomic structure diagram as we zoom into it.
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===Construction Worker (July 26, 1982-1989)===
===Construction Worker (July 26, 1982-1989)===
[[File:MTV (ID, Construction Worker).png|center|350px]]
[[File:MTV (ID, Construction Worker).png|center|350px]]
{{<span class="error">Expansion depth limit exceeded</span>|id=OOOXV-XkB6o}}
{{YouTube/collapsible|id=OOOXV-XkB6o}}


'''ID:''' We see a construction worker in front of a steel structure saying, "Take her back, back this way! Up a bit! OK!" as an offscreen crane lifts several steel bars behind him. Then he says, "Let her go!", followed by a giant metal MTV logo (with "{{<span class="error">Expansion depth limit exceeded</span>|red|'''''TV'''''}}" in {{<span class="error">Expansion depth limit exceeded</span>|red}}) falling on him and squishing him down to his hat. The man, now reduced to a hat and shoes, shuffles away as the "MUSIC TELEVISION" text in white fades in.
'''ID:''' We see a construction worker in front of a steel structure saying, "Take her back, back this way! Up a bit! OK!" as an offscreen crane lifts several steel bars behind him. Then he says, "Let her go!", followed by a giant metal MTV logo (with "{{color|red|'''''TV'''''}}" in {{color|red}}) falling on him and squishing him down to his hat. The man, now reduced to a hat and shoes, shuffles away as the "MUSIC TELEVISION" text in white fades in.


'''Technique:''' Stop-motion animation by Edward Bakst Productions.
'''Technique:''' Stop-motion animation by Edward Bakst Productions.
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===4th of July (July 1982-1987)===
===4th of July (July 1982-1987)===
[[File:MTV (ID, 4th of July).png|center|350px]]
[[File:MTV (ID, 4th of July).png|center|350px]]
{{<span class="error">Expansion depth limit exceeded</span>|id=0SV9gILGPnI}}
{{YouTube/collapsible|id=0SV9gILGPnI}}


'''ID:''' On a beach, we see a peach and grey MTV logo lying under an umbrella on a towel based on the American flag. Fireworks are seen going off in the night sky. Once the camera zooms in enough, the towel wraps around the logo, giving it the colors of the flag.
'''ID:''' On a beach, we see a peach and grey MTV logo lying under an umbrella on a towel based on the American flag. Fireworks are seen going off in the night sky. Once the camera zooms in enough, the towel wraps around the logo, giving it the colors of the flag.
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===MTV Birthday (August 1-31, 1982)===
===MTV Birthday (August 1-31, 1982)===
[[File:MTV (ID, Birthday).png|center|350px]]
[[File:MTV (ID, Birthday).png|center|350px]]
{{<span class="error">Expansion depth limit exceeded</span>|id=EMgh2AFeUcw}}
{{YouTube/collapsible|id=EMgh2AFeUcw}}


'''ID:''' We see a rocketship in the clouds, landing past a monolith which is revealed to be a {{<span class="error">Expansion depth limit exceeded</span>|red}} cake). A cake-cutting spatula takes a piece from the bottom of the cake, and the rocket crashes into the cake, forming the MTV logo with a birthday candle.
'''ID:''' We see a rocketship in the clouds, landing past a monolith which is revealed to be a {{color|red}} cake). A cake-cutting spatula takes a piece from the bottom of the cake, and the rocket crashes into the cake, forming the MTV logo with a birthday candle.


'''Technique:''' 2D animation by George Griffin.
'''Technique:''' 2D animation by George Griffin.
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===M Motel (August 6, 1982-1989)===
===M Motel (August 6, 1982-1989)===
[[File:MTV (ID, Motel).png|center|350px]]
[[File:MTV (ID, Motel).png|center|350px]]
{{<span class="error">Expansion depth limit exceeded</span>|id=jgCF0ASTjaU}}
{{YouTube/collapsible|id=jgCF0ASTjaU}}


'''ID:''' At night, we see a {{<span class="error">Expansion depth limit exceeded</span>|hotpink|pink}} neon motel sign with the "{{<span class="error">Expansion depth limit exceeded</span>|hotpink|'''M'''}}" from the MTV logo as one of the letters. The sign below it changes to read "NO VACANCY", "NO POOL", "NO KITCHENETTES", "NO PHONES", and "NO ESCAPE". Finally, the "MUSIC TELEVISION" text appears, along with a white neon version of "'''''TV'''''" inside the "{{<span class="error">Expansion depth limit exceeded</span>|hotpink|'''M'''}}".
'''ID:''' At night, we see a {{color|hotpink|pink}} neon motel sign with the "{{color|hotpink|'''M'''}}" from the MTV logo as one of the letters. The sign below it changes to read "NO VACANCY", "NO POOL", "NO KITCHENETTES", "NO PHONES", and "NO ESCAPE". Finally, the "MUSIC TELEVISION" text appears, along with a white neon version of "'''''TV'''''" inside the "{{color|hotpink|'''M'''}}".


'''Technique:''' Live-action footage by Colossal Pictures.
'''Technique:''' Live-action footage by Colossal Pictures.
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===Dot to Dot (September 27, 1982-1989)===
===Dot to Dot (September 27, 1982-1989)===
[[File:MTV (ID, Dot to Dot).png|center|350px]]
[[File:MTV (ID, Dot to Dot).png|center|350px]]
{{<span class="error">Expansion depth limit exceeded</span>|id=0AIpGPzymTU}}
{{YouTube/collapsible|id=0AIpGPzymTU}}


'''ID:''' On a paper background, a figure composed of balls, lines and other random shapes throws a {{<span class="error">Expansion depth limit exceeded</span>|hotpink|pink}} ball at a wall with numbers on it, forming the first part of the MTV logo. It then throws a {{<span class="error">Expansion depth limit exceeded</span>|blue}} ball, which creates the middle part, followed by a {{<span class="error">Expansion depth limit exceeded</span>|green}} ball, which finishes the "'''M'''". Then, the "{{<span class="error">Expansion depth limit exceeded</span>|red|MUSIC TELEVISION}}" text appears in {{<span class="error">Expansion depth limit exceeded</span>|red}}, followed by "{{<span class="error">Expansion depth limit exceeded</span>|#FFD900|'''''TV'''''}}" in {{<span class="error">Expansion depth limit exceeded</span>|#FFD900|yellow}} wiping in.
'''ID:''' On a paper background, a figure composed of balls, lines and other random shapes throws a {{color|hotpink|pink}} ball at a wall with numbers on it, forming the first part of the MTV logo. It then throws a {{color|blue}} ball, which creates the middle part, followed by a {{color|green}} ball, which finishes the "'''M'''". Then, the "{{color|red|MUSIC TELEVISION}}" text appears in {{color|red}}, followed by "{{color|#FFD900|'''''TV'''''}}" in {{color|#FFD900|yellow}} wiping in.


'''Technique:''' A mix of 2D animation and CGI by Silver Cloud Productions.
'''Technique:''' A mix of 2D animation and CGI by Silver Cloud Productions.
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===Happy New Year (December 31, 1982-January 1, 1983)===
===Happy New Year (December 31, 1982-January 1, 1983)===
[[File:MTV (ID, Happy New Year).png|center|350px]]
[[File:MTV (ID, Happy New Year).png|center|350px]]
{{<span class="error">Expansion depth limit exceeded</span>|id=YDdE3SKrK3A}}
{{YouTube/collapsible|id=YDdE3SKrK3A}}


'''ID:''' As an animated countdown occurs, we see the MTV logo descending from a skyscraper elevator. Once it reaches one, the logo crashes to the bottom in an explosion as the white text "Happy New Year!" appears as confetti flies around.
'''ID:''' As an animated countdown occurs, we see the MTV logo descending from a skyscraper elevator. Once it reaches one, the logo crashes to the bottom in an explosion as the white text "Happy New Year!" appears as confetti flies around.
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===Reindeer (December 1982-1987)===
===Reindeer (December 1982-1987)===
[[File:MTV (ID, Reindeer).png|center|350px]]
[[File:MTV (ID, Reindeer).png|center|350px]]
{{<span class="error">Expansion depth limit exceeded</span>|id=cU_hkmNP-Sk}}
{{YouTube/collapsible|id=cU_hkmNP-Sk}}


'''ID:''' On a black background, a reindeer approaches a large present near a Christmas tree. Two children enter and unwrap the present as the reindeer flies off, revealing the MTV logo inside. A Santa hat appears on the logo as the tree glows.
'''ID:''' On a black background, a reindeer approaches a large present near a Christmas tree. Two children enter and unwrap the present as the reindeer flies off, revealing the MTV logo inside. A Santa hat appears on the logo as the tree glows.
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===Santa (December 1982-1987)===
===Santa (December 1982-1987)===
[[File:MTV (ID, Santa).png|center|350px]]
[[File:MTV (ID, Santa).png|center|350px]]
{{<span class="error">Expansion depth limit exceeded</span>|id=EfgtI0OiZSw}}
{{YouTube/collapsible|id=EfgtI0OiZSw}}


'''ID:''' In the night sky over a town, we see Santa and his reindeer fly across as an MTV shaped gift flies towards the screen and positions to the center.
'''ID:''' In the night sky over a town, we see Santa and his reindeer fly across as an MTV shaped gift flies towards the screen and positions to the center.
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===Cosmic Crash (1982-1987)===
===Cosmic Crash (1982-1987)===
[[File:MTV (ID, Cosmic Crash).png|center|350px]]
[[File:MTV (ID, Cosmic Crash).png|center|350px]]
{{<span class="error">Expansion depth limit exceeded</span>|id=lMUqgMYIUAc}}
{{YouTube/collapsible|id=lMUqgMYIUAc}}


'''ID:''' From space, we zoom into the United States until we fly over a suburban neighborhood. We fade to the rooftop of one house, where a yellow MTV logo crashes through like a meteor, the house left in ashes.
'''ID:''' From space, we zoom into the United States until we fly over a suburban neighborhood. We fade to the rooftop of one house, where a yellow MTV logo crashes through like a meteor, the house left in ashes.
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===Clock (1982-1987)===
===Clock (1982-1987)===
[[File:MTV (ID, Clock).png|center|350px]]
[[File:MTV (ID, Clock).png|center|350px]]
{{<span class="error">Expansion depth limit exceeded</span>|id=0AfsfVM7KHU}}
{{YouTube/collapsible|id=0AfsfVM7KHU}}


'''ID:''' On a {{<span class="error">Expansion depth limit exceeded</span>|blue}} background, we see a {{<span class="error">Expansion depth limit exceeded</span>|#FFD900|yellow}} wind-up clock. The camera pans around to show the inside of it, which is composed of M-shaped gears and switches. One of the gears has the text "MUSIC TELEVISION" imprinted on it just below one of the "'''M'''"s, and a {{<span class="error">Expansion depth limit exceeded</span>|silver|silver}} lightning bolt appears on the "'''M'''" before morphing into "{{<span class="error">Expansion depth limit exceeded</span>|silver|'''''TV'''''}}".
'''ID:''' On a {{color|blue}} background, we see a {{color|#FFD900|yellow}} wind-up clock. The camera pans around to show the inside of it, which is composed of M-shaped gears and switches. One of the gears has the text "MUSIC TELEVISION" imprinted on it just below one of the "'''M'''"s, and a {{color|silver|silver}} lightning bolt appears on the "'''M'''" before morphing into "{{color|silver|'''''TV'''''}}".


'''Technique:''' Stop-motion animation by Broadcast Arts.
'''Technique:''' Stop-motion animation by Broadcast Arts.
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===Clouds (1982-1987)===
===Clouds (1982-1987)===
[[File:MTV (ID, Clouds).png|center|350px]]
[[File:MTV (ID, Clouds).png|center|350px]]
{{<span class="error">Expansion depth limit exceeded</span>|id=hwNKjvbajQg}}
{{YouTube/collapsible|id=hwNKjvbajQg}}


'''ID:''' On a hazy {{<span class="error">Expansion depth limit exceeded</span>|dodgerblue|blue}} background, we see a {{<span class="error">Expansion depth limit exceeded</span>|#FFD900|yellow}} cube flying into view as black clouds fly in front of it. The cube morphs into a {{<span class="error">Expansion depth limit exceeded</span>|#FFD900|yellow}} "{{<span class="error">Expansion depth limit exceeded</span>|#FFD900|'''M'''}}" as "'''''TV'''''" in black materializes and most of the clouds settle onto the "{{<span class="error">Expansion depth limit exceeded</span>|#FFD900|'''M'''}}" while the others disappear. The text "{{<span class="error">Expansion depth limit exceeded</span>|#FFD900|MUSIC TELEVISION}}" in {{<span class="error">Expansion depth limit exceeded</span>|#FFD900|yellow}} materializes and zooms out to its proper spot under the logo.
'''ID:''' On a hazy {{color|dodgerblue|blue}} background, we see a {{color|#FFD900|yellow}} cube flying into view as black clouds fly in front of it. The cube morphs into a {{color|#FFD900|yellow}} "{{color|#FFD900|'''M'''}}" as "'''''TV'''''" in black materializes and most of the clouds settle onto the "{{color|#FFD900|'''M'''}}" while the others disappear. The text "{{color|#FFD900|MUSIC TELEVISION}}" in {{color|#FFD900|yellow}} materializes and zooms out to its proper spot under the logo.


'''Technique:''' A mix of 2D animation and claymation by Broadcast Arts.
'''Technique:''' A mix of 2D animation and claymation by Broadcast Arts.
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===Escape (1982-1987)===
===Escape (1982-1987)===
[[File:MTV (ID, Escape).png|center|350px]]
[[File:MTV (ID, Escape).png|center|350px]]
{{<span class="error">Expansion depth limit exceeded</span>|id=A5OEYkJEtRY}}
{{YouTube/collapsible|id=A5OEYkJEtRY}}


'''ID:''' Against a white background, the MTV logo assembles itself until it turns light blue and red. We truck back from the logo as it positions itself on a black background.
'''ID:''' Against a white background, the MTV logo assembles itself until it turns light blue and red. We truck back from the logo as it positions itself on a black background.


'''Technique:''' CGI by Colossal Pictures.
'''Technique:''' CGI animation by Colossal Pictures.


'''Music/Sounds:''' Same as "Clouds".
'''Music/Sounds:''' Same as "Clouds".
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===Hairy M (1982-1987)===
===Hairy M (1982-1987)===
[[File:MTV (ID, Hairy M).png|center|350px]]
[[File:MTV (ID, Hairy M).png|center|350px]]
{{<span class="error">Expansion depth limit exceeded</span>|id=xSUm5668AXI}}
{{YouTube/collapsible|id=xSUm5668AXI}}


'''ID:''' In a bathroom, we see a peach, hair-covered M breathing. A can of shaving cream with a human arm slides by to spray "TV" on the M before leaving.
'''ID:''' In a bathroom, we see a peach, hair-covered M breathing. A can of shaving cream with a human arm slides by to spray "TV" on the M before leaving.
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===Hell Freezes Over (1982-1988)===
===Hell Freezes Over (1982-1988)===
[[File:MTV (ID, Hell Freezes Over).png|center|350px]]
[[File:MTV (ID, Hell Freezes Over).png|center|350px]]
{{<span class="error">Expansion depth limit exceeded</span>|id=Fyqkwr6-PlU}}
{{YouTube/collapsible|id=Fyqkwr6-PlU}}


'''ID:''' We see three blocks of ice fly against a light blue background. They stop above each other and shatter. The last shatter pierces the floor, causing flames to come out and for a black and orange MTV logo to float out.
'''ID:''' We see three blocks of ice fly against a light blue background. They stop above each other and shatter. The last shatter pierces the floor, causing flames to come out and for a black and orange MTV logo to float out.
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===Jukebox (1982-1987)===
===Jukebox (1982-1987)===
[[File:MTV (ID, Jukebox).png|center|350px]]
[[File:MTV (ID, Jukebox).png|center|350px]]
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{{YouTube/collapsible|id=yUxqLCPYn7g}}


'''ID:''' A black and white couple are seen dancing to music on a jukebox, which transforms into a record player and then into a television with the MTV logo on it. The dancers fade away as we zoom toward the TV.
'''ID:''' A black and white couple are seen dancing to music on a jukebox, which transforms into a record player and then into a television with the MTV logo on it. The dancers fade away as we zoom toward the TV.
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===M-O-Matic (1982-1987)===
===M-O-Matic (1982-1987)===
[[File:MTV (ID, M-O-Matic).png|center|350px]]
[[File:MTV (ID, M-O-Matic).png|center|350px]]
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{{YouTube/collapsible|id=CkG4Ww16Blc}}
{{<span class="error">Expansion depth limit exceeded</span>|reason=phone}}
{{guidance detail|reason=phone}}


'''ID:''' A satire of 1950s era television commercials in which various MTV logos take the place of the products in a fast paced display.
'''ID:''' A satire of 1950s era television commercials in which various MTV logos take the place of the products in a fast paced display.
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===Magnetic (1982-1987)===
===Magnetic (1982-1987)===
[[File:MTV (ID, Magnetic).png|center|350px]]
[[File:MTV (ID, Magnetic).png|center|350px]]
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{{YouTube/collapsible|id=GKGC0tCLoKM}}


'''ID:''' Against a metallic background, many metal objects stick to the background and form into a giant yellow M. At the last moment, a television falls on the M and forms a red "TV".
'''ID:''' Against a metallic background, many metal objects stick to the background and form into a giant yellow M. At the last moment, a television falls on the M and forms a red "TV".
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===Music Through Video (1982-1985)===
===Music Through Video (1982-1985)===
{{<span class="error">Expansion depth limit exceeded</span>|id=u3jiSBthafQ}}
{{YouTube/collapsible|id=u3jiSBthafQ}}


'''ID:''' TBA
'''ID:''' TBA
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===Operation (1982-1987)===
===Operation (1982-1987)===
[[File:MTV (ID, Operation).png|center|350px]]
[[File:MTV (ID, Operation).png|center|350px]]
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{{YouTube/collapsible|id=usL64alspss}}


'''ID:''' A group of surgeons are seen taking items such as speaker and receiver into their operation. After they're done, it's revealed they made a television with the MTV logo on it acting like a heart.
'''ID:''' A group of surgeons are seen taking items such as speaker and receiver into their operation. After they're done, it's revealed they made a television with the MTV logo on it acting like a heart.
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===Saturday Concert (1982-1987)===
===Saturday Concert (1982-1987)===
[[File:MTV (ID, Saturday Concert).png|center|350px]]
[[File:MTV (ID, Saturday Concert).png|center|350px]]
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{{YouTube/collapsible|id=eok31LuOCw4}}


'''ID:''' We see several people entering a music concert and taking their seats. The music pumps up and the people cheer. The curtains pull back to reveal a large TV set with the MTV logo in it with the text "Saturday Concert" below.
'''ID:''' We see several people entering a music concert and taking their seats. The music pumps up and the people cheer. The curtains pull back to reveal a large TV set with the MTV logo in it with the text "Saturday Concert" below.
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===Spaceship (1982-1986)===
===Spaceship (1982-1986)===
[[File:MTV (ID, Spaceship).png|center|350px]]
[[File:MTV (ID, Spaceship).png|center|350px]]
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'''IDs:''' A duo of idents revolving around some spacemen getting into bizarre adventures that end with them watching MTV.
'''IDs:''' A duo of idents revolving around some spacemen getting into bizarre adventures that end with them watching MTV.
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===Sunday Special (1982-1987)===
===Sunday Special (1982-1987)===
[[File:MTV (ID, Sunday Special).png|center|350px]]
[[File:MTV (ID, Sunday Special).png|center|350px]]
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{{YouTube/collapsible|id=ZTGbbJ6CHv0}}


'''ID:''' We see a green man in a black suit at a golden control panel. He attempts to get the MTV Sunday Special logo to appear, but instead brings forth parodies of the Columbia, MGM, and Paramount logos before getting the right one, which bears a resemblance to the 20th Century Fox logo. Happy, the man puts on a top hat, gets out of the control panel, jumps in front of the logo, and uses a wand to magically turn himself into the words "Sunday Special".
'''ID:''' We see a green man in a black suit at a golden control panel. He attempts to get the MTV Sunday Special logo to appear, but instead brings forth parodies of the Columbia, MGM, and Paramount logos before getting the right one, which bears a resemblance to the 20th Century Fox logo. Happy, the man puts on a top hat, gets out of the control panel, jumps in front of the logo, and uses a wand to magically turn himself into the words "Sunday Special".
Line 403: Line 403:


'''Availability:''' Extinct.
'''Availability:''' Extinct.
{{<span class="error">Expansion depth limit exceeded</span>|[[MTV IDs/1981]]|[[MTV IDs/1983]]}}
{{Chronology|[[MTV IDs/1981]]|[[MTV IDs/1983]]}}


[[Category:Logos made by Colossal Pictures]]
[[Category:Logos made by Colossal Pictures]]

Revision as of 15:42, 13 July 2023

French Fries (February 19, 1982-1987)

Videos

ID: On a red tablecloth with a black "M" on it, we see some fries and a hand. After an offscreen voice says "Anybody got anything to eat?", the hand squeezes some ketchup on the fries. More hands take the fries, revealing the black "M" to be the MTV logo (without the "TV"). Four fries appear and form the "TV", then ketchup appears on them.

Technique: Stop-motion animation by Colossal Pictures.

Music/Sounds: A bunch of adults (Marcy Brafman, Alan Goodman and Richard Schenkman) talking about fries and a bunch of random sound effects.

Availability: Extinct.

M Factory (February 19, 1982-1987)

Videos

ID: We see a conveyor belt with golden squares that a presser stamps onto, followed by a shot of another presser molding the squares into an outline of an "M". Then we see a row of "M"s going into a chamber with a yellow light and coming out from the other side to be stamped by two pressers that close the shape. Next we see a stamper that imprints the "TV" onto the "M", which is then colored yellow and red by a paintbrush which knocks it off the conveyor belt. We cut to an assembly line where a mechanical arm holding a television set (with the "MUSIC TELEVISION" text already on it) catches the MTV symbol and displays it on its blue screen. The camera "cut-zooms" to show the finalized logo on a blue background.

Technique: 2D animation by Colossal Pictures.

Music/Sounds: An industrial version of the "One Small Step" theme.

Availability: Extinct.

Raiders of the Lost M (February 19, 1982-1987)

Videos

ID: The camera zooms into an Egyptian temple and stops in front of a golden pedestal with the "M" on top and two statues beside it. Suddenly, a laser shoots onto a scepter below and beams onto the "M" as the "TV" script appears in white and the "MUSIC TELEVISION" text appears below.

Technique: 2D animation by Colossal Pictures.

Music/Sounds: Tribal ambience followed by a laser sound effect and a synth choir when the laser shoots onto the "M".

Availability: Extinct.

Alphabet Lesson (March 26, 1982-1987)

Videos

ID: We see a man walking to the side of a large, green "M", which he opens like a door. Suddenly, musical notes start flying out of it, sending him flying backwards. He crawls back to where he was and tries to close the door, but is snatched by an orange cane from inside of the "M" and the door closes. Then the camera zooms in on the "M" as orange slime crawls out from the door and morphs into the "TV", followed by the text "MUSIC TELEVISION" fading in below.

Technique: 2D animation by Perpetual Motion Pictures (now Buzzco Associates).

Music/Sounds: A narrator saying, "M. More music. MTV, more of your favorite music. MTV: Music Television," accompanied by a rock tune when the door opens and a snatching sound when it closes.

Availability: Extinct.

Club M (April 28, 1982-1987)

Videos

ID: A hand puts an "M"-shaped slice of bread onto a plate, and then puts mustard, tomatoes, ham, and lettuce on it, followed by another "M" bread slice. Finally, some red "TV" peppers are placed on top, and a sliced pickle with "MUSIC TELEVISION" is placed under the bread.

Technique: Live-action footage by Broadcast Arts.

Music/Sounds: Some cartoon sound effects and restaurant background noise.

Availability: Extinct.

Freddie Buys It (June 29, 1982)

Videos

ID: On the same background as the "Bubblegum" ID, a man (Fred Seibert, founder of Fred/Alan) stands next to the already formed MTV logo, picking his nose and sticking it on the trademark ("TM") symbol. He holds his other hand out to show the finished product, only to be hit by an oncoming car, leaving him squished onto the logo. The same car backs up and squishes him once more before driving away.

Technique: Claymation by Broadcast Arts.

Music/Sounds: A pop sound, a car screech when the car enters the screen, and a squish sound for when Fred gets hit by the car.

Availability: Extinct. This ID was only shown once at a party celebrating Fred Seibert becoming vice president of MTV.

Altered M (June 29, 1982-1987)

Videos

ID: In a hallway, a flash of light spawns an MTV logo in the center. It bangs against the wall several times until it becomes normal, the background fading to black as it does.

Technique: A mix of 2D and 3D animation.

Music/Sounds: A distorted synth tune.

Availability: Extinct.

Atomic Era (July 16, 1982-1987)

Videos

ID: In a retro styled house, we see the MTV logo playing on a television, when the entire room gets covered in several designs and graphs. The logo then becomes the center of the atomic structure diagram as we zoom into it.

Technique: 2D animation by Colossal Pictures.

Music/Sounds: In the first half, a relaxing lounge tune is heard, before jarringly switching to an electric guitar riff for the end.

Availability: Extinct.

Construction Worker (July 26, 1982-1989)

Videos

ID: We see a construction worker in front of a steel structure saying, "Take her back, back this way! Up a bit! OK!" as an offscreen crane lifts several steel bars behind him. Then he says, "Let her go!", followed by a giant metal MTV logo (with "TV" in red) falling on him and squishing him down to his hat. The man, now reduced to a hat and shoes, shuffles away as the "MUSIC TELEVISION" text in white fades in.

Technique: Stop-motion animation by Edward Bakst Productions.

Music/Sounds: The construction worker (voiced by Alan Goodman) talking, followed by a crash sound and a rubbing sound as the hat walks away.

Availability: Extinct.

4th of July (July 1982-1987)

Videos

ID: On a beach, we see a peach and grey MTV logo lying under an umbrella on a towel based on the American flag. Fireworks are seen going off in the night sky. Once the camera zooms in enough, the towel wraps around the logo, giving it the colors of the flag.

Technique: Claymation by Broadcast Arts.

Music/Sounds: The fireworks and a cheery synth cover of "Yankee Doodle".

Availability: Extinct.

MTV Birthday (August 1-31, 1982)

Videos

ID: We see a rocketship in the clouds, landing past a monolith which is revealed to be a red cake). A cake-cutting spatula takes a piece from the bottom of the cake, and the rocket crashes into the cake, forming the MTV logo with a birthday candle.

Technique: 2D animation by George Griffin.

Music/Sounds: A new version of the music from the "One Small Step" ID.

Availability: Extinct; this ID only aired during the month of MTV's first birthday.

M Motel (August 6, 1982-1989)

Videos

ID: At night, we see a pink neon motel sign with the "M" from the MTV logo as one of the letters. The sign below it changes to read "NO VACANCY", "NO POOL", "NO KITCHENETTES", "NO PHONES", and "NO ESCAPE". Finally, the "MUSIC TELEVISION" text appears, along with a white neon version of "TV" inside the "M".

Technique: Live-action footage by Colossal Pictures.

Music/Sounds: An ominous synth theme, with crickets, passing cars and the buzzing of the neon light.

Availability: Extinct.

Dot to Dot (September 27, 1982-1989)

Videos

ID: On a paper background, a figure composed of balls, lines and other random shapes throws a pink ball at a wall with numbers on it, forming the first part of the MTV logo. It then throws a blue ball, which creates the middle part, followed by a green ball, which finishes the "M". Then, the "MUSIC TELEVISION" text appears in red, followed by "TV" in yellow wiping in.

Technique: A mix of 2D animation and CGI by Silver Cloud Productions.

Music/Sounds: An instrumental synth tune composed by Bill Johnson, with cymbals when the ball hits the wall.

Availability: Extinct.

Legacy: This ID is notable for its meshing of different styles of animation.

Happy New Year (December 31, 1982-January 1, 1983)

Videos

ID: As an animated countdown occurs, we see the MTV logo descending from a skyscraper elevator. Once it reaches one, the logo crashes to the bottom in an explosion as the white text "Happy New Year!" appears as confetti flies around.

Technique: 2D animation by Colossal Pictures.

Music/Sounds: A crowd counting down from ten before screaming "HAPPY NEW YEAR!" and blowing into horns.

Availability: Extinct; shown four times during the Second Annual MTV New Year's Eve Rock n' Roll Ball to celebrate each U.S. time zone entering 1983.

Reindeer (December 1982-1987)

Videos

ID: On a black background, a reindeer approaches a large present near a Christmas tree. Two children enter and unwrap the present as the reindeer flies off, revealing the MTV logo inside. A Santa hat appears on the logo as the tree glows.

Technique: 2D animation by Colossal Pictures.

Music/Sounds: The children giggling and the present being unwrapped; ringing jingle bells are heard throughout.

Availability: Extinct; was only shown around Christmastime.

Santa (December 1982-1987)

Videos

ID: In the night sky over a town, we see Santa and his reindeer fly across as an MTV shaped gift flies towards the screen and positions to the center.

Technique: 2D animation.

Music/Sounds: Santa is heard saying "Ho ho ho, Merry Christmas!" which is followed by a snippet of the song "Jingle Bell Rock".

Availability: Extinct; only shown during Christmastime.

Cosmic Crash (1982-1987)

Videos

ID: From space, we zoom into the United States until we fly over a suburban neighborhood. We fade to the rooftop of one house, where a yellow MTV logo crashes through like a meteor, the house left in ashes.

Technique: A blend of stop-motion and 2D animation by Broadcast Arts.

Music/Sounds: A distorted whoosh as we go through space and a loud crash during the meteor part.

Availability: Extinct.

Clock (1982-1987)

Videos

ID: On a blue background, we see a yellow wind-up clock. The camera pans around to show the inside of it, which is composed of M-shaped gears and switches. One of the gears has the text "MUSIC TELEVISION" imprinted on it just below one of the "M"s, and a silver lightning bolt appears on the "M" before morphing into "TV".

Technique: Stop-motion animation by Broadcast Arts.

Music/Sounds: The ticking of a clock accompanied by mechanical sounds and an announcer saying, "Around the clock, the music never stops. MTV: Music Television."

Availability: Extinct.

Clouds (1982-1987)

Videos

ID: On a hazy blue background, we see a yellow cube flying into view as black clouds fly in front of it. The cube morphs into a yellow "M" as "TV" in black materializes and most of the clouds settle onto the "M" while the others disappear. The text "MUSIC TELEVISION" in yellow materializes and zooms out to its proper spot under the logo.

Technique: A mix of 2D animation and claymation by Broadcast Arts.

Music/Sounds: A reggae tune accompanied by the sound of rushing wind.

Availability: Extinct.

24/7 (1982-1986?)

ID: TBA

Technique: 2D animation by Colossal Pictures.

Music/Sounds: An instrumental rock tune.

Availability: Extinct.

Escape (1982-1987)

Videos

ID: Against a white background, the MTV logo assembles itself until it turns light blue and red. We truck back from the logo as it positions itself on a black background.

Technique: CGI animation by Colossal Pictures.

Music/Sounds: Same as "Clouds".

Availability: Extinct.

Hairy M (1982-1987)

Videos

ID: In a bathroom, we see a peach, hair-covered M breathing. A can of shaving cream with a human arm slides by to spray "TV" on the M before leaving.

Technique: Claymation by Broadcast Arts.

Music/Sounds: The M breathing and the cream being applied.

Availability: Extinct.

Hell Freezes Over (1982-1988)

Videos

ID: We see three blocks of ice fly against a light blue background. They stop above each other and shatter. The last shatter pierces the floor, causing flames to come out and for a black and orange MTV logo to float out.

Technique: 2D animation by Colossal Pictures.

Music/Sounds: The ice shattering, flames crackling. Underneath, a rock jingle.

Availability: Extinct.

Jukebox (1982-1987)

Videos

ID: A black and white couple are seen dancing to music on a jukebox, which transforms into a record player and then into a television with the MTV logo on it. The dancers fade away as we zoom toward the TV.

Technique: A mix of live-action and 2D animation.

Music/Sounds: A swinging rockabilly tune that changes to hard rock before finishing with a synth-rock tune.

Availability: Extinct.

M-O-Matic (1982-1987)

Videos



ID: A satire of 1950s era television commercials in which various MTV logos take the place of the products in a fast paced display.

Technique: 2D animation by Colossal Pictures.

Music/Sounds: Several male voice-overs advertising the products and a 50's era organ jingle.

Availability: Extinct.

Magnetic (1982-1987)

Videos

ID: Against a metallic background, many metal objects stick to the background and form into a giant yellow M. At the last moment, a television falls on the M and forms a red "TV".

Technique: Stop-motion animation.

Music/Sounds: Just metallic clanging.

Availability: Extinct.

Music Through Video (1982-1985)

Videos

ID: TBA

Technique: 2D animation.

Music/Sounds:' A male announcer says "You're watching the first channel devoted to bringing you music through video. MTV: Music Television." When the TV turns, a rock stinger plays.

Availability: Extinct.

Operation (1982-1987)

Videos

ID: A group of surgeons are seen taking items such as speaker and receiver into their operation. After they're done, it's revealed they made a television with the MTV logo on it acting like a heart.

Technique: 2D animation by Buzzco Associates.

Music/Sounds:' The surgeons listing off the items, followed by a male voice-over saying "Now your stereo system is complete. MTV: Music Television."

Availability: Extinct.

Saturday Concert (1982-1987)

Videos

ID: We see several people entering a music concert and taking their seats. The music pumps up and the people cheer. The curtains pull back to reveal a large TV set with the MTV logo in it with the text "Saturday Concert" below.

Technique: 2D animation by Colossal Pictures.

Music/Sounds: Chatter from the audience members and a rock score that plays as the people cheer.

Availability: Extinct.

Spaceship (1982-1986)

Videos

IDs: A duo of idents revolving around some spacemen getting into bizarre adventures that end with them watching MTV.

Technique: Stop motion.

Music/Sounds: The men grunting and some space music.

Availability: Extinct.

Sunday Special (1982-1987)

Videos

ID: We see a green man in a black suit at a golden control panel. He attempts to get the MTV Sunday Special logo to appear, but instead brings forth parodies of the Columbia, MGM, and Paramount logos before getting the right one, which bears a resemblance to the 20th Century Fox logo. Happy, the man puts on a top hat, gets out of the control panel, jumps in front of the logo, and uses a wand to magically turn himself into the words "Sunday Special".

Technique: 2D animation by Colossal Pictures.

Music/Sounds: A whimsical tune at the start along with various cartoon sounds. When the logo proper appears, a soundalike of the Fox theme is heard.

Availability: Extinct.

MTV IDs/1981
MTV
MTV IDs/1983
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