Marvel Studios/Logo Variations

From the Audiovisual Identity Database, the motion graphics museum

These are the logo variations seen throughout the years by Marvel Studios, with more to be added overtime.

Marvel Entertainment

Hulk (2003):
The background is green and the comic book panels shown all display the Hulk. At the end, the logo zooms out and is revealed to be inside a small teardrop on a black background.


The Punisher (2004):
The background shows Punisher comic panels and turns black, before bullets fly through the logo.


Fantastic Four (2005):
The background is blue and the comic panels all display the Fantastic Four.


Elektra (2005): The logo shows comic panels of Elektra.


X-Men: The Last Stand (2006) and Logan (2017, Theatrical version and Noir version): The panels show the X-Men. On the Noir version of Logan, it is in black and white.


Fantastic Four: Rise of the Silver Surfer (2007):
Exactly the same as the Fantastic Four variant, only this time the letters turn clear so we can see outer space behind them, and the logo zooms out to fully reveal outer space.


Ghost Rider (2007):
The flipping comic panels show Ghost Rider, and at the end of the logo, the background fades to black and the logo is set on fire, replicating the Ghost Rider's transformation, and takes on a twisted demonic form with spikes shooting out of the top.

The logo starts at 0:36

X-Men Origins: Wolverine (video game, 2009):
The logo is in black & white and takes place in the future.


Spider-Man: Into the Spider-Verse (2018):
The "IN ASSOCIATION WITH" variant of the 2002 logo glitches out. This was made by Devastudios.

The Logo begins at 0:25. For more information about the Columbia variant shown here, see Logo Variations - Columbia Pictures

Morbius (2022):
The "IN ASSOCIATION WITH" variant of the 2002 logo is darker than usual.

Marvel Studios

Thor (2011):
The 2002 logo cross-fades to the night sky.


The Avengers (2012):
When the logo is finished, it dissolves into the blue energy from the Tesseract.


Guardians of the Galaxy Vol.2 (2017):
Loki's clip is replaced with a clip of Doctor Strange from his self-titled movie.


Spider-Man: Homecoming (2017):
The Hulk's clip is replaced with one of Spider-Man from Captain America: Civil War, and the fanfare is replaced by an orchestral version of the original 1967 animated series theme, originally composed by Paul Francis Webster and Robert "Bob" Harris; re-composed by Michael Giacchino. Giacchino posted a behind-the-scenes video of conducting the orchestration part of the theme on his Twitter page, which can be viewed here.


Thor: Ragnarok (2017): Once the logo finishes, it is seen burning red as flames appear below the logo. The camera then pans up into the opening scene.


Black Panther (2018):

  • Original release: War Machine's clip from Captain America: Civil War is replaced with Valkyrie from Thor: Ragnarok.
  • After Chadwick Boseman's death (2020): On November 29, 2020 (what would have been Chadwick Boseman's 44th birthday), the logo was altered on Disney+, with the regular montage of heroes replaced with images and videos of Chadwick Boseman and his character, King T'Challa. The background has been changed to a dark purple gradient. This was also posted by Marvel and Marvel Studios' Facebook, Twitter and Instagram pages in its 16:9 format, as well as the 2020 Disney Investor Day, which can be viewed here.


Avengers: Infinity War (2018):
Footage of Iron Man from Iron Man 2 is replaced with Okoye from Black Panther.


Captain Marvel (2019):
The images of the Marvel superheroes are replaced with those of the late Stan Lee. Clips of Marvel movies are all also replaced with clips of Lee's various appearances, either from his cameo appearances in Marvel movies or from publicity footage. After the logo finishes, the background fades to black, the logo then fades away two seconds later, and a message appears saying "THANK YOU STAN". This variant was made as a tribute to Lee, who died several months prior to the film's release.


Avengers: Endgame (2019):
The images of the heroes that were exterminated by Thanos by snapping his fingers with his Infinity Gauntlet, causing the Blip, in Avengers: Infinity War are excluded. Some footage displayed in the logo is also changed to correspond with the events of Avengers: Infinity War. At the end, the gradient red background fades to black, like the previous two variants, and the fanfare is replaced by the song "Dear Mr. Fantasy" by the English rock band Traffic. The logo then cuts to the movie's second scene.


Spider-Man: Far From Home (2019):
Same as the Spider-Man: Homecoming variant, but the footage of Falcon from Captain America: The Winter Soldier has been replaced by Captain Marvel from her self-titled movie, and the fanfare is replaced by the song "I Will Always Love You" by the late American singer and actress Whitney Houston.


WandaVision (2021, Disney+):

  • Filmed Before a Live Studio Audience: The logo plays as normal in its Phase Four updated form, though at the end, the logo turns black and white and 2D as the aspect ratio shifts to from 21:9 to 4:3. At the same time, the sound switches from stereo/surround to an aged mono sound reminiscent of vintage TV recordings.

  • Previously On: The background turns bright purple at the end, then the logo dissolves in a burst of magic reminiscent of that used by the series' antagonist Agatha Harkness.


Loki (2021, Disney+):
As the logo finishes its animation, the logo turns green, the footage turns yellow, and the background becomes black. On Episode 6, it uses archival audio for the sound effects and quotes from various MCU films and series.


What If…? (2021, Disney+):
The logo starts out normally but once it reaches its final position, its design turns into one reminiscent of the animation style of the show.


Eternals (2021)
The comic book panels show snippets of the Celestials and some of the Eternals. After it finishes, the logo cuts to the opening scene. The music is "Time" by Pink Floyd.


Spider-Man: No Way Home (2021):
Rocket Racoon's footage is replaced with footage of Spider-Man from Avengers: Endgame. At the end, the logo slightly glitches and then we cut to black. The opening dialogue is taken from the mid-credits scene from Spider-Man: Far from Home during the logo, continuing from the Sony/Columbia Pictures logos. Furthermore, the same notes from the fanfare, in which Michael Giacchino composed it, are heard on a timpani drum, which is the first track of the soundtrack as "Intro to Fake News".


Moon Knight (2022, Disney+):
The Hulk's footage is replaced with footage of the Eternals from their self-titled film.


Doctor Strange in the Multiverse of Madness (2022):
Some clips of the Marvel movies are replaced with clips of Doctor Strange from various films, and clips of Wanda from the WandaVision episode, The Series Finale.


Ms. Marvel (2022, Disney+):

  • Normal: The Doctor Strange footage from Avengers: Infinity War is replaced by that of him in Doctor Strange in the Multiverse of Madness, and Moon Knight from the ending of his self-titled show's first episode, The Goldfish Problem, replaces Shang-Chi.
  • Generation Why: The music is replaced by the instrumental version of "Blinding Lights" by The Weeknd, and the logo becomes decorated into what would be shown in the episode's intro before the camera pans down while Kamala Khan narrates.
  • Time and Again: When the logo gets to the footage, it turns sepia and the quality becomes grainy as it moves down, much like a reel change on an old projector. Then, the logo changes aspect ratio to open matte 4:3 before switching over to newsreel footage of India's independence.

Thor: Love and Thunder (2022):
The regular logo's fanfare is played on a rock guitar, which is composed by Michael Giacchino, and Ms. Marvel from her self-titled show replaces The Hulk's footage.

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