Mattel Television: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

Content deleted Content added
imported>Prodigy012
No edit summary
Removed opinionated paragraph that otherwise had nothing to do with the logo itself.
 
(101 intermediate revisions by 36 users not shown)
Line 1: Line 1:
{{PageCredits|description=LogosSuper142|capture=Henrynguye5 and TheRealMarcel2000|video=dylan fagan and Pepsi9072|edits=thehugetvfan, hfmbears, Prodigy012, CSYC and TheRealMarcel2000‎}}
{{PageCredits|description=LogosSuper142|capture=Henrynguye5 and TheRealMarcel2000|video=dylan fagan and Broken Saw|edits=thehugetvfan, hfmbears, TheRealMarcel2000, Blue2000 and Michael Kenchington‎}}


===Background===
===Background===
'''Mattel Creations''' was formed by [[Mattel]] in 2016 to bring all of their content creation units (like [[Mattel Playground Productions]], [[Mattel Studios]], and [[HiT Entertainment (UK)|HiT Entertainment]]) together. In 2019, the division was reorganized as '''Mattel Television'''.
'''Mattel Creations''' was formed by [[Mattel]] in 2016 to bring all five of their content creation units (Mattel Playground Productions (now [[Mattel Films]]), [[Mattel Studios]], [[HIT Entertainment]], [[Mattel Entertainment]], and the American Girl creative team in Middleton, Wisconsin) together. In 2019, the division was reorganized as '''Mattel Television'''.


===(2016- )===
===Logo (January 17, 2017-)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
Mattel Creations logo.jpg
Mattel Creations logo.jpg|2017 version
Mattel Television logo.PNG
Mattel Television logo.PNG|2019 version
</gallery>
</gallery>
{{YouTube|id=https://www.youtube.com/watch?v=cTRWQS-YGS8&ab_channel=dylanfagan|id2=https://www.youtube.com/watch?v=F1TqJbasXZY&ab_channel=BrokenSaw|id3=https://www.youtube.com/watch?v=x2tu_tfoF0E&ab_channel=BrokenSaw|id4=https://www.youtube.com/watch?v=LIM4LaBzaTA&ab_channel=BrokenSaw|id5=https://www.youtube.com/watch?v=gpFUVbC4Rmk&ab_channel=LogicSmash|id6=https://www.youtube.com/watch?v=1795Me5_cbQ&ab_channel=BrokenSaw|id7=https://www.youtube.com/watch?v=BfuvCsy9WLU&ab_channel=BrokenSaw}}
{{YouTube|id=cTRWQS-YGS8|id2=6Dk8pGEAtp8}}

'''Logo:''' On a red background, the shape of the Mattel logo (a spiky circle) is cut out of it. Then, the background falls down as if it were a piece of paper, revealing a gray wall background, and "MATTEL" is carved into the circle in its corporate font. The circle, which was at an angle before, moves to the center of the screen, and the red pieces in the company name fall down (turning the company name white) and turn into the red text "CREATIONS" (before 2019) or "TELEVISION" (since 2019).
'''Visuals:''' On a red background, the shape of the Mattel logo (a spiky circle) is cut out of it. Then, the background falls down as if it were a piece of paper, revealing a gray wall background, and "MATTEL" is carved into the circle in its corporate font. The circle, which was at an angle before, moves to the center of the screen, and the red pieces in the company name fall down (turning the company name white) and morph into the red text "{{color|red|TELEVISION}}".


'''Variants:'''
'''Variants:'''
* Before the Mattel Television rebrand, the text forms "CREATIONS" instead. The logo is also brighter.
*The logo is often sped-up on TV shows.
* Different parts of the logo are often sped-up on TV shows.
*There is a warp-speed variant on ''The Toy Box''.
* A warp-speed variant exists.
* A cropped 4:3 variant also exists.
* A short version exists on <u>the 2022 ''Monster High'' movie</u> and <u>its follow-up ''Monster High 2''</u>, which starts with the circle centering itself.
* On <u>''Fireman Sam''</u>, the logo slows down for a while after the letters get cut off.

'''Technique:''' CGI.


'''Audio:''' Cutting, pencil scribbling and paper folding sounds, then a drone after the Mattel logo centers itself.
'''FX/SFX:''' The cutting out and the forming of "CREATIONS" or "TELEVISION".


'''Audio Variant:''' In some cases, the logo is silent or uses the show's ending theme.
'''Music/Sounds:''' Cutting, pencil scribbling and paper folding sounds, then a drone after the Mattel logo centers itself, the generic network theme, or the end theme.


'''Availability:'''
'''Availability:''' Current. It has appeared on UK HiT Entertainment DVD releases since 2016, as well as Barbie movies beginning with ''Video Game Hero'', and post-2016 episodes and movies of HiT series such as the final four seasons of ''Thomas & Friends'' (and its infamous reboot ''Thomas & Friends: All Engines Go''), ''Fireman Sam'' (beginning with season 11), ''Polly Pocket'', ''Masters of the Universe: Revelation'', ''Barbie's Dreamhouse Adventures'', and the last season of 2015's ''Bob the Builder''. This logo is expected to appear on future TV shows like the upcoming ''Barney'' documentary series, the untitled ''Bob the Builder'' reboot, ''Barbie Fashion Battle'', etc.
* This logo can be found on [[HIT Entertainment]] movies as well as the ''Barbie'' movies beginning with ''Video Game Hero'' (the live-action movie was made by Mattel Films and therefore uses that division's logo).
* The short version can be found on post-2017 episodes of ''Thomas & Friends'' and its reboot ''Thomas & Friends: All Engines Go'', ''Fireman Sam'' beginning with season 11, the third and final series of 2015's ''Bob the Builder'', ''Polly Pocket'', ''Masters of the Universe: Revelation'', the 2021 reboot of ''He-Man and the Masters of the Universe'', ''Minecraft Mini-Series'', ''Barbie: Dreamhouse Adventures'', ''Barbie: It Takes Two'', ''Deepa & Anoop'', 2022's ''Monster High'' and ''Hot Wheels: Let's Race''.
* It does not appear on ''She-Ra and the Princesses of Power'', due to it being mainly produced by [[DreamWorks Animation Television]], and ''Pingu in the City'' for unknown reasons.
* For a short time, the long version is seen on UK HIT Entertainment DVD releases in place of the HIT logo beginning with the ''Thomas & Friends'' release "Extraordinary Engines" until the ''Thomas & Friends'' release of "A Colourful World".


{{Chronology|[[Mattel Films|Mattel Playground Productions]]<br>[[Mattel Entertainment]]<br>[[HIT Entertainment]]<br>[[Mattel Studios]]|}}
'''Editor's Note:''' A well-animated and creative (no pun intended) logo that's a welcome change of pace from the long-running 2007 HiT logo.


{{Chronology|[[Mattel Playground Productions]]<br>[[Mattel Studios]]<br>[[HiT Entertainment (UK)|HiT Entertainment]]}}
[[Category:Mattel]]
[[Category:Mattel]]
[[Category:American television logos]]
[[Category:American television logos]]
[[Category:American animation logos]]
[[Category:American animation logos]]
[[Category:American logos]]
[[Category:United States]]
[[Category:Television logos]]
[[Category:Television logos]]
[[Category:Animation logos]]
[[Category:Animation logos]]

Latest revision as of 21:28, 24 September 2024


Background

Mattel Creations was formed by Mattel in 2016 to bring all five of their content creation units (Mattel Playground Productions (now Mattel Films), Mattel Studios, HIT Entertainment, Mattel Entertainment, and the American Girl creative team in Middleton, Wisconsin) together. In 2019, the division was reorganized as Mattel Television.

Logo (January 17, 2017-)


Visuals: On a red background, the shape of the Mattel logo (a spiky circle) is cut out of it. Then, the background falls down as if it were a piece of paper, revealing a gray wall background, and "MATTEL" is carved into the circle in its corporate font. The circle, which was at an angle before, moves to the center of the screen, and the red pieces in the company name fall down (turning the company name white) and morph into the red text "TELEVISION".

Variants:

  • Before the Mattel Television rebrand, the text forms "CREATIONS" instead. The logo is also brighter.
  • Different parts of the logo are often sped-up on TV shows.
  • A warp-speed variant exists.
  • A cropped 4:3 variant also exists.
  • A short version exists on the 2022 Monster High movie and its follow-up Monster High 2, which starts with the circle centering itself.
  • On Fireman Sam, the logo slows down for a while after the letters get cut off.

Technique: CGI.

Audio: Cutting, pencil scribbling and paper folding sounds, then a drone after the Mattel logo centers itself.

Audio Variant: In some cases, the logo is silent or uses the show's ending theme.

Availability:

  • This logo can be found on HIT Entertainment movies as well as the Barbie movies beginning with Video Game Hero (the live-action movie was made by Mattel Films and therefore uses that division's logo).
  • The short version can be found on post-2017 episodes of Thomas & Friends and its reboot Thomas & Friends: All Engines Go, Fireman Sam beginning with season 11, the third and final series of 2015's Bob the Builder, Polly Pocket, Masters of the Universe: Revelation, the 2021 reboot of He-Man and the Masters of the Universe, Minecraft Mini-Series, Barbie: Dreamhouse Adventures, Barbie: It Takes Two, Deepa & Anoop, 2022's Monster High and Hot Wheels: Let's Race.
  • It does not appear on She-Ra and the Princesses of Power, due to it being mainly produced by DreamWorks Animation Television, and Pingu in the City for unknown reasons.
  • For a short time, the long version is seen on UK HIT Entertainment DVD releases in place of the HIT logo beginning with the Thomas & Friends release "Extraordinary Engines" until the Thomas & Friends release of "A Colourful World".
Mattel Playground Productions
Mattel Entertainment
HIT Entertainment
Mattel Studios
Mattel Television
Cookies help us deliver our services. By using our services, you agree to our use of cookies.