Mattel Television: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

Content deleted Content added
It was removed before the RFC passed but added it here anyways
Removed opinionated paragraph that otherwise had nothing to do with the logo itself.
 
(9 intermediate revisions by 6 users not shown)
Line 2: Line 2:


===Background===
===Background===
'''Mattel Creations''' was formed by [[Mattel]] in 2016 to bring all five of their content creation units: Mattel Playground Productions (now [[Mattel Films]]), [[Mattel Studios]], [[HIT Entertainment]], [[Mattel Entertainment]], and the American Girl creative team in Middleton, Wisconsin together. In 2019, the division was reorganized as '''Mattel Television'''.
'''Mattel Creations''' was formed by [[Mattel]] in 2016 to bring all five of their content creation units (Mattel Playground Productions (now [[Mattel Films]]), [[Mattel Studios]], [[HIT Entertainment]], [[Mattel Entertainment]], and the American Girl creative team in Middleton, Wisconsin) together. In 2019, the division was reorganized as '''Mattel Television'''.

This company has an infamous reputation for its business practices, especially for screwing over the ''Thomas & Friends'' franchise and amongst other franchises.


===Logo (January 17, 2017-)===
===Logo (January 17, 2017-)===
Line 13: Line 11:
{{YouTube|id=https://www.youtube.com/watch?v=cTRWQS-YGS8&ab_channel=dylanfagan|id2=https://www.youtube.com/watch?v=F1TqJbasXZY&ab_channel=BrokenSaw|id3=https://www.youtube.com/watch?v=x2tu_tfoF0E&ab_channel=BrokenSaw|id4=https://www.youtube.com/watch?v=LIM4LaBzaTA&ab_channel=BrokenSaw|id5=https://www.youtube.com/watch?v=gpFUVbC4Rmk&ab_channel=LogicSmash|id6=https://www.youtube.com/watch?v=1795Me5_cbQ&ab_channel=BrokenSaw|id7=https://www.youtube.com/watch?v=BfuvCsy9WLU&ab_channel=BrokenSaw}}
{{YouTube|id=https://www.youtube.com/watch?v=cTRWQS-YGS8&ab_channel=dylanfagan|id2=https://www.youtube.com/watch?v=F1TqJbasXZY&ab_channel=BrokenSaw|id3=https://www.youtube.com/watch?v=x2tu_tfoF0E&ab_channel=BrokenSaw|id4=https://www.youtube.com/watch?v=LIM4LaBzaTA&ab_channel=BrokenSaw|id5=https://www.youtube.com/watch?v=gpFUVbC4Rmk&ab_channel=LogicSmash|id6=https://www.youtube.com/watch?v=1795Me5_cbQ&ab_channel=BrokenSaw|id7=https://www.youtube.com/watch?v=BfuvCsy9WLU&ab_channel=BrokenSaw}}


'''Visuals:''' On a red background, the shape of the Mattel logo (a spiky circle) is cut out of it. Then, the background falls down as if it were a piece of paper, revealing a gray wall background, and "MATTEL" is carved into the circle in its corporate font. The circle, which was at an angle before, moves to the center of the screen, and the red pieces in the company name fall down (turning the company name white) and morph into the red text "TELEVISION".
'''Visuals:''' On a red background, the shape of the Mattel logo (a spiky circle) is cut out of it. Then, the background falls down as if it were a piece of paper, revealing a gray wall background, and "MATTEL" is carved into the circle in its corporate font. The circle, which was at an angle before, moves to the center of the screen, and the red pieces in the company name fall down (turning the company name white) and morph into the red text "{{color|red|TELEVISION}}".


'''Variants:'''
'''Variants:'''
* Before the Mattel Television rebrand, the text forms "CREATIONS" instead. The logo is also brighter.
* Before the Mattel Television rebrand, the text forms "CREATIONS" instead. The logo is also brighter.
* The logo is often sped-up on TV shows.
* Different parts of the logo are often sped-up on TV shows.
* A warp-speed variant exists.
* A warp-speed variant exists.
* A cropped 4:3 variant also exists.
* A cropped 4:3 variant also exists.
* On ''Monster High: The Movie'' and on ''Monster High 2'', the logo is very shortened.
* A short version exists on <u>the 2022 ''Monster High'' movie</u> and <u>its follow-up ''Monster High 2''</u>, which starts with the circle centering itself.
* On ''Fireman Sam'', the logo stops for a while after the letters gets cut off.
* On <u>''Fireman Sam''</u>, the logo slows down for a while after the letters get cut off.


'''Technique:''' CGI.
'''Technique:''' CGI.
Line 30: Line 28:


'''Availability:'''
'''Availability:'''
* This logo can be found on [[HIT Entertainment]] movies as well as the ''Barbie'' movies beginning with ''Video Game Hero''.
* This logo can be found on [[HIT Entertainment]] movies as well as the ''Barbie'' movies beginning with ''Video Game Hero'' (the live-action movie was made by Mattel Films and therefore uses that division's logo).
* The short version can be found on post-2017 episodes of ''Thomas & Friends'' and its reboot ''Thomas & Friends: All Engines Go'', ''Fireman Sam'' beginning with season 11, the third and final series of 2015's ''Bob the Builder'', ''Polly Pocket'', ''Masters of the Universe: Revelation'', the 2021 reboot of ''He-Man and the Masters of the Universe'', ''Minecraft Mini-Series'', ''Barbie: Dreamhouse Adventures'', ''Barbie: It Takes Two'', ''Deepa & Anoop'', 2022's ''Monster High'' and ''Hot Wheels: Let's Race.''
* The short version can be found on post-2017 episodes of ''Thomas & Friends'' and its reboot ''Thomas & Friends: All Engines Go'', ''Fireman Sam'' beginning with season 11, the third and final series of 2015's ''Bob the Builder'', ''Polly Pocket'', ''Masters of the Universe: Revelation'', the 2021 reboot of ''He-Man and the Masters of the Universe'', ''Minecraft Mini-Series'', ''Barbie: Dreamhouse Adventures'', ''Barbie: It Takes Two'', ''Deepa & Anoop'', 2022's ''Monster High'' and ''Hot Wheels: Let's Race''.
* It does not appear on ''She-Ra and the Princesses of Power'' and ''Pingu in the City'', both for unknown reasons.
* It does not appear on ''She-Ra and the Princesses of Power'', due to it being mainly produced by [[DreamWorks Animation Television]], and ''Pingu in the City'' for unknown reasons.
* For a short time, the long version is seen on UK HIT Entertainment DVD releases in place of the HIT logo beginning with the ''Thomas & Friends'' release "Extraordinary Engines" until the ''Thomas & Friends'' release of "A Colourful World".
* For a short time, the long version is seen on UK HIT Entertainment DVD releases in place of the HIT logo beginning with the ''Thomas & Friends'' release "Extraordinary Engines" until the ''Thomas & Friends'' release of "A Colourful World".



Latest revision as of 21:28, 24 September 2024


Background

Mattel Creations was formed by Mattel in 2016 to bring all five of their content creation units (Mattel Playground Productions (now Mattel Films), Mattel Studios, HIT Entertainment, Mattel Entertainment, and the American Girl creative team in Middleton, Wisconsin) together. In 2019, the division was reorganized as Mattel Television.

Logo (January 17, 2017-)


Visuals: On a red background, the shape of the Mattel logo (a spiky circle) is cut out of it. Then, the background falls down as if it were a piece of paper, revealing a gray wall background, and "MATTEL" is carved into the circle in its corporate font. The circle, which was at an angle before, moves to the center of the screen, and the red pieces in the company name fall down (turning the company name white) and morph into the red text "TELEVISION".

Variants:

  • Before the Mattel Television rebrand, the text forms "CREATIONS" instead. The logo is also brighter.
  • Different parts of the logo are often sped-up on TV shows.
  • A warp-speed variant exists.
  • A cropped 4:3 variant also exists.
  • A short version exists on the 2022 Monster High movie and its follow-up Monster High 2, which starts with the circle centering itself.
  • On Fireman Sam, the logo slows down for a while after the letters get cut off.

Technique: CGI.

Audio: Cutting, pencil scribbling and paper folding sounds, then a drone after the Mattel logo centers itself.

Audio Variant: In some cases, the logo is silent or uses the show's ending theme.

Availability:

  • This logo can be found on HIT Entertainment movies as well as the Barbie movies beginning with Video Game Hero (the live-action movie was made by Mattel Films and therefore uses that division's logo).
  • The short version can be found on post-2017 episodes of Thomas & Friends and its reboot Thomas & Friends: All Engines Go, Fireman Sam beginning with season 11, the third and final series of 2015's Bob the Builder, Polly Pocket, Masters of the Universe: Revelation, the 2021 reboot of He-Man and the Masters of the Universe, Minecraft Mini-Series, Barbie: Dreamhouse Adventures, Barbie: It Takes Two, Deepa & Anoop, 2022's Monster High and Hot Wheels: Let's Race.
  • It does not appear on She-Ra and the Princesses of Power, due to it being mainly produced by DreamWorks Animation Television, and Pingu in the City for unknown reasons.
  • For a short time, the long version is seen on UK HIT Entertainment DVD releases in place of the HIT logo beginning with the Thomas & Friends release "Extraordinary Engines" until the Thomas & Friends release of "A Colourful World".
Mattel Playground Productions
Mattel Entertainment
HIT Entertainment
Mattel Studios
Mattel Television
Cookies help us deliver our services. By using our services, you agree to our use of cookies.