Mattel Television

Credits

Descriptions by
LogosSuper142

Captures by
LogosSuper142

Editions by
thehugetvfan and hfmbears

Video captures courtesy of
dylan fagan

Background

Mattel Creations was formed by Mattel in 2016 to bring all of their content creation units (like Mattel Playground Productions, Mattel Studios, and HiT Entertainment) together.

(2016- )

Logo: On a red background, the shape of the Mattel logo (a spiky circle) is cut out of it. Then, the background falls down as if it were a piece of paper, revealing a gray wall background, and "MATTEL" is carved into the circle in its corporate font. The circle, which was at an angle before, moves to the center of the screen, and the red pieces in the company name fall down (turning the company name white) and turn into the red text "CREATIONS". Since 2019, the red text now says "TELEVISION".

Variants:

• The logo is often sped-up on TV shows.
• There is a warp-speed variant on The Toy Box.
• Starting in 2019, a version exists where "TELEVISION" replaces "CREATIONS".

FX/SFX: The cutting out and the forming of "CREATIONS" or "TELEVISION".

Music/Sounds: Cutting and paper folding sounds, then a drone after the Mattel logo centers itself, or the end theme.

Availability: Current. It has appeared on UK HiT Entertainment DVD releases since 2016, as well as Barbie movies beginning with Video Game Hero, and post-2016 episodes and movies of HiT series such as the final four seasons of Thomas & Friends, and its reboot Thomas & Friends: All Engines Go, Fireman Sam (beginning with season 11), Polly Pocket, Masters of the Universe: Revelation, Barbie's Dreamhouse Adventures, and the last season of 2015's Bob the Builder. This logo is expected to appear on future TV shows like the upcoming Barney series, the untitled Bob the Builder reboot, Barbie Fashion Battle, etc.

Editor's Note: A well-animated and creative (no pun intended) logo that's a welcome change of pace from the long-running 2007 HiT logo.