Mattel Television

Background

Mattel Creations was formed by Mattel in 2016 to bring all five of their content creation units: Mattel Playground Productions, Mattel Studios, HiT Entertainment, Mattel Entertainment, and the American Girl creative team in Middleton, Wisconsin together. In 2019, the division was reorganized as Mattel Television.

(2016- )

Logo: On a red background, the shape of the Mattel logo (a spiky circle) is cut out of it. Then, the background falls down as if it were a piece of paper, revealing a gray wall background, and "MATTEL" is carved into the circle in its corporate font. The circle, which was at an angle before, moves to the center of the screen, and the red pieces in the company name fall down (turning the company name white) and turn into the red text "CREATIONS" (before 2019) or "TELEVISION" (since 2019).

Variants:

The logo is sometimes 4:3 on shows presented in 4:3, where it is zoomed in.
The logo is often sped-up on TV shows.
There is a warp-speed variant on The Toy Box.

FX/SFX: The cutting out and the forming of "CREATIONS" or "TELEVISION".

Music/Sounds: Cutting, pencil scribbling and paper folding sounds, then a drone after the Mattel logo centers itself, the generic network theme, or the end theme.

Availability: Current. It has appeared on UK HiT Entertainment DVD releases since 2016, as well as Barbie movies beginning with Video Game Hero, and post-2016 episodes and movies of HiT series such as the final four seasons of Thomas & Friends (and its reboot Thomas & Friends: All Engines Go), Fireman Sam (beginning with season 11), Polly Pocket, Masters of the Universe: Revelation, Barbie: Dreamhouse Adventures, Barbie: It Takes Two, and the last season of 2015's Bob the Builder. This logo is expected to appear on future TV shows and movies like the upcoming Barney documentary series, the untitled Barney cartoon series, the untitled Bob the Builder reboot, Barbie Fashion Battle, etc.

Editor's Note: While not a bad logo that's a welcome change of pace from the long-running 2007 HiT logo, the company itself is known to be hated for its business practices, especially when they announced the controversial Thomas & Friends reboot All Engines Go, which was panned by many fans, kids and parents alike.