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UK variant
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Italian variant
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Textless variant
In 1978, Disney was celebrating Mickey Mouse's 50th Birthday. As part of the birthday celebration, Disney created a special animated logo, which appeared on thetrical releases and re-issues. Later, the logo was modified to be used as the logo for Disney's new home media division.
Logo: A solid red Mickey appears with purple dashed outlines surrounding it. The Mickey starts to rotate. After a while, the text "Congratulating Mickey Mouse on his 50th Birthday!", in white and in a fancy font, zooms in. After a few seconds, it zooms in towards the screen until vanishing from sight, and the top and bottom halves of the 1978 Buena Vista logo wipe in over the logo.
Trivia: The rotating "Neon Mickey" is a silhouetted image of the animatronic Mickey conductor that was used in the former Walt Disney World attraction "The Mickey Mouse Revue".
Variants:
Technique: Rotoscoped cel animation.
Music/Sounds: Same as the Walt Disney Home Entertainment logo.
Music/Sounds Variants:
Availability: Appears on 1978 thetrical releases and theatrical re-issues from the time. It also appears on Italian Super 8 releases.
Legacy: A very important and beautifly animated logo, which would later be used (in a modified form) as described above.