Mickey Mouse's 50th Birthday

From the Audiovisual Identity Database, the motion graphics museum


Background

In 1978, Walt Disney Productions was celebrating Mickey Mouse's 50th anniversary. As part of the birthday celebration, Disney created a special animated logo, which appeared on theatrical releases and re-issues. Later, the logo was modified to be used as the logo for Disney's new home media division.

(1978)

Logo: A solid red Mickey appears with purple dashed outlines surrounding it. The Mickey starts to rotate. After a while, the text "Congratulating Mickey Mouse on his 50th Birthday!", in white and in a fancy font, zooms in. After a few seconds, it zooms in towards the screen until vanishing from sight, and the top and bottom halves of the 1978 Buena Vista logo wipe in over the logo.

Trivia: The rotating "Neon Mickey" is a silhouetted image of the animatronic Mickey conductor that was used in the former Walt Disney World/Tokyo Disneyland attraction "The Mickey Mouse Revue".

Variants:

  • On British theatrical releases, the text reads "Happy birthday MICKEY On Your Golden Jubliee".
  • On Italian theatrical and Super 8 releases, the text reads "Congratulazioni Topolino per il tuo Giubileo d'Oro".
  • A rare textless variant also exists.

Technique: Rotoscoped cel animation.

Music/Sounds: Same as the Walt Disney Home Entertainment logo.

Music/Sounds Variants:

  • On the DVD of The Cat from Outer Space, the logo is silent due to the fact they were unable to restore the audio.
  • On a bootleg reel of the Italian Super 8 release Happy Birthday Mickey Mouse, a swooshing sound is used.

Availability: Appears on 1978 theatrical releases and theatrical re-issues from the time. It also appears on Italian Super 8 releases.

Legacy: A very important and beautifully animated logo, which would later be used (in a modified form) as described above.

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