Millar Gough Ink

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 23:53, 14 November 2022 by imported>Chace1204 (A less cropped version of the logo exists, which is seen on 2003 DVD releases or Channel 4/E4 UK airings of season 1 of Smallville at the time)




Background

Millar Gough Ink is a production company by Miles Millar and Alfred Gough.

1st Logo (October 12, 1999-November 10, 2011)


Logo: In an office setting, at the forefront, we see a bottle filled with orange red ink in it labeled with the company name in an Impact font colored in a gold-white gradient. After one of the music variants are heard, a hammer (which, if you look very closely, can be seen in the reflection on the bottle) swings down and breaks the bottle, causing the ink in it to spread everywhere, covering up the whole screen.

Variants:

  • There exists an open-matte version of the logo, which can seen on the short-lived series The Strip and some 4:3 prints of Smallville.
  • A less cropped version of the logo exists, which is also seen on 2003 DVD releases and Channel 4 and E4 UK airings of season 1 of Smallville.

FX/SFX: All entirely live-action, less CGI. The live-action logo was made by Alfred Gough and Miles Millar.

Music/Sounds:

  • 1999-2000: The closing theme of the show, along with the splattering sound.
  • 2001-2002: Just the sound of a bottle breaking.
  • Early 2002-2003?: An odd, 3-note piano tune.
  • 2002-2011: A reverberating synth-organ ditty prior to the bottle breaking sound.

Music/Sounds Variants:

  • There is a silent variant of the logo where the bottle breaking sound is absent. This can be seen on episodes "X-Ray" and "Hug" of the 1st of Smallville.
  • On early episodes of the 2nd season of Smallville, the reverberating synth-organ ditty is somewhat slightly quieter.
  • Original airings use a generic theme and a voice over.
  • On the Smallville season 5 episode "Arrival", the bottle breaking sound is in sync with the last note of the music.

Availability: Common. It is first seen on the short-lived series The Strip. Also later seen on Smallville, the 2006 television pilot of Aquaman and the 2011 remake of Charlie's Angels on ABC, Sony Crackle and the CTV Throwback in Canada.

2nd Logo (November 15, 2015-)

Logo: On a black background, we see the stacked dark red words "MILLAR GOUGH" in a Helvetica Neue font. To the right of it is a dark red beaker with a black water-drop in it, and inside the drop, we see the dark red word "INK".

FX/SFX: None.

Music/Sounds: None or the ending theme of the show.

Availability: Seen on the 2015 AMC series Into the Badlands and the 2016 MTV series The Shannara Chronicles. Whatever else, it's expected to appear on the upcoming Netflix series Wednesday.

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