Millar Gough Ink

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 14:19, 9 January 2022 by imported>Chace1204 (→‎Background)


Background

Millar Gough Ink is the television and film production company of Miles Millar and Alfred Gough. It was founded in 1997, but they didn't start using a logo until 1999.

1st Logo (October 12, 1999-November 10, 2011)


Nicknames: "Orange-Red Ink", "Ink Bottle Gets the Banhammer" & "Banhammer Gets the Ink Bottle", "(silent) SPLAT!!"

Logo: In an office setting, at the forefront, a bottle was filled with orange red ink labeled:

MILLAR
GOUGH
INK

The text is written in yellow in an Impact font, with the bottom half of "INK" in silver. After a while, a hammer (which, if you look very closely, can be seen in the reflection on the bottle) falls on top of it and smashes it that causes it to fly everywhere and cover up the screen. It abruptly cuts to the next or splitscreen logo. (yep, the logo cuts to the next logo.)

Variant: On the short-lived show The Strip, 2003 DVD releases and Channel 4 and E4 (and The WB airs Smallville too) airings of season 1 and 4:3 prints of all episodes of Smallville, the logo is shown in fullscreen. On Sony Crackle prints of the 2011 version of Charlie's Angels, the logo is shown in widescreen (possibly).

FX/SFX: The hammer smashing the ink bottle, the ink spreading. It's all live-action.

Cheesy Factor: How could there be so much ink in that one, tiny bottle? Also, the transition to the next or splitscreen logo is really poorly done. (CLG Wiki, don't delete it, I just want to show the Cheesy Factor from this logo.)

Music/Sounds:

  • 2001-2002: Just the sound of the bottle breaking (originally). The closing theme of the show may also be played before the bottle breaking sound.
  • Early 2002: An odd, short piano tune with an eerie sound effect is played in the background before the bottle breaking sound. (probably.)
  • 2002-2011: A reverberating cartoon ditty is played in the background before the bottle breaking sound.
  • 1999: On the short-lived show The Strip, there is a different splattering (just the different bottle breaking, while the ending theme is played) sound, but without the bottle breaking sound.
  • On early season 2 episodes of Smallville, the reverberating cartoon ditty is somewhat slightly quieter before the bottle breaking sound appears.

Music/Sounds Variant:

  • On the Smallville season 1 episodes "X-Ray" and "Hug", the logo is silent.

Availability: First seen on the short-lived show The Strip. Also seen on Smallville and the 2011 version of Charlie's Angels.

Films they don't use this logo:

Don't expect this on the company's films, though (they sometimes expect this on those company's films, actually). It was unseen on the 2009 comedy film of Hannah Montana: The Movie. (Do not expect this logo on company's films (and some shows).)

Editor's Note: While the sound of the bottle breaking can be startling for some people (especially the version without music where it breaks with no warning, which could be jarring to many people), some people may find this logo funny, and it may be favored for fans of Smallville (and it may also be favored for fans of the short-lived show The Strip and the 2011 version of Charlie's Angels).

2nd Logo (November 15, 2015-May 6, 2019)


Logo: On a black background, we see the stacked words "MILLAR GOUGH". To the right of it is a red beaker with a big black drop of ink in it, and inside the drop is the word "INK".

FX/SFX: None.

Music/Sounds: None, or the end theme of the show.

Availability: Seen on Into the Badlands and The Shannara Chronicles.

Editor's Note: None.

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