Mindless Entertainment

Background

Mindless Entertainment was formed in 1997 by Mark Cronin. In 2004, Cronin merged his company with Cris Abrego's 51 Pictures to form "51 Minds Entertainment".

(June 7, 1999-May 26, 2008)

Logo: On a white background, an odd scribble-like shape zooms in and spins clockwise on the left side while the word "Mindless" appears letter-by-letter and "Entertainment" flies in from the left.

Later Variant:

From 2004 to 2008, the logo was recreated. There are a couple of changes here:
- The scribble has fewer frames.
- The scribble zooms in much faster and zooms out slightly.
- The words form quicker.
- "Entertainment" is slightly bigger and is aligned with "Mindless".
- "Entertainment" appears letter-by-letter, just like "Mindless".
This variant usually appears (albeit shortened) without a VH1 logo on VH1 shows with this logo, but a sped-up version is used with a VH1 logo, and sometimes without it.

Technique: 2D animation.

Music/Sounds: A sound of what is likely some kind of horn that plays three notes and later holding a fourth note in a crazed, noisy fashion. On Cram, the end title theme of the show plays over the logo while the logo theme is playing.

Availability: Uncommon. It was seen on Cram, The X Show, Hurt Bert, Beat the Geeks, The Surreal Life, and The Flavor of Love 2. It was last spotted on TV Guide Network (now Pop) when they reran The Flavor of Love. Also used during the first four years under 51 Minds Entertainment.