Motorola

Credits

Compiled by
Back to the Past!

Background

Motorola, Inc. was an American multinational telecommunications company based in Schaumburg, Illinois. It was founded in 1928 as Galvin Manufacturing Corporation by brothers Paul and Joseph Galvin. The company changed its name to Motorola in 1947. After having lost $4.3 billion from 2007 to 2009, the company split into two independent public companies, Motorola Mobility and Motorola Solutions, on January 4, 2011. The reorganization was structured with Motorola Solutions legally succeeding Motorola, Inc., and Motorola Mobility being spun off.

Motorola designed and sold wireless network equipment such as cellular transmission base stations and signal amplifiers. Motorola's home and broadcast network products included set-top boxes, digital video recorders, and network equipment used to enable video broadcasting, computer telephony, and high-definition television. Its business and government customers consisted mainly of wireless voice and broadband systems (used to build private networks), and, public safety communications systems like Astro and Dimetra. These businesses, except for set-top boxes and cable modems, became part of Motorola Solutions.

Motorola's wireless telephone handset division was a pioneer in cellular telephones. Also known as the Personal Communication Sector (PCS) prior to 2004, it pioneered the "mobile phone" with DynaTAC, "flip phone" with the MicroTAC as well as the "clam phone" with the StarTAC in the mid-1990s. It had staged a resurgence by the mid-2000s with the RAZR, but lost market share in the second half of that decade. Later it focused on smartphones using Google's open-source Android mobile operating system. The first phone to use Android 2.0 "Eclair", the Motorola Droid, was released in 2009 (the GSM version launched a month later, in Europe, as the Motorola Milestone). The handset division, along with the cable set-top box and modem businesses, were later spun off into Motorola Mobility.

1st Logo (2004)

Logo: At the end of each sponsorship ident, the video clip zooms out to reveal the Motorola V600 phone on the left side. On the right side is the Motorola logo with the "V600" text folds in, and the 2002 ITV Movies logo with the smaller "SPONSORS OF" text above. The phone closes to reveal the back of the phone and rotates to the reveal of the front of the phone. All of them takes place on a city background with a blue tint.

Technique: 2D animation.

Music/Sounds: The ending theme of the sponsorship ident, accompanied by the voiceover says "Motorola V600. Sponsors ITV Movies." and ends with the "Hello Moto" voice.

Availability: Only seen on a compilation of sponsorship idents, which is called "Motorola V600".