MyHits TV

Credits

Descriptions by
IAmJefferson

Captures by
IAmJefferson

Video captures courtesy of
Lukas Dovydas TV, MyHits Eesti

Background

MyHits (stylized as M♥HITS) is an Estonian radio station and music television channel owned by Duo Media Networks, a subsidiary of Postimees Grupp. The channel was originally launched on July 7, 2007 as Seitse (the Estonian word for seven). The television channel was later rebranded to its current name on January 1, 2017, in order to keep in line with the MyHits radio station brand.

ID (January 1, 2017-)

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Visuals:

• Island: On an island-like background with three dogs on the beach, a box expands and submerges underwater with the words "M♥HITS" with the text "#1 HIT MUSIC STATION IN ESTONIA" underneath it. Below the box is the text "#1 HITTKANAL". A cube with a texture of a skin of a dog that features the channel's logo can be seen flying towards the logo on the left side of the screen.
• Pink Moon: On a background of a pink-colored rocky planet that resembles the moon, there is an alien-like creature wearing a helmet with wings and two animals (a seal covered in banana peel and a flying horse) on screen. As the camera zooms in through the TV two to three times (similar to the Droste effect), the logo pops out to the right and the text "#1 HITTKANAL" fading in on the TV screen.
• Creek: On a background what appears to be a creek with a seal covered in banana peel on the left, a box expands and submerges underwater with the words "M♥HITS" with the text "#1 HIT MUSIC STATION IN ESTONIA" underneath it. Below the box is the text "#1 HITTKANAL". After the box expands, the camera moves from right to left, in which it mimics a depth/parallax-like effect.
• Animals Singing an Estonian Hit Song? (Loomad Laulavad Eesti Hittlugu?): There are some animals (a cow, a dog, an alpaca, a zebra, a puma and a lion, and a horse and a cat) superimposed with a singing human mouth and images of other animals in a live-action background (created in the style of Instagram's Stories feature). Then, there is a pig swimming with texts and stickers overlaid on screen. The ident was uploaded to the official MyHits Eesti YouTube channel on May 22, 2018.

Variant: On a background of a pink-colored rocky planet that resembles the moon, there is a lot of bananas laying on the ground. The bananas explode after the seals popped out of them, in which the bananas back-flipped. As the background blurs, a white-colored cube can be seen moving to the left on the center of the screen with the words "M♥WEEKEND" being formed and the heart symbol jumped out of the letter M.

Technique: All of these logos feature a live-action background with a combination of 2D animation (for the logo's animation of MyHits) and CGI effects.

Audio:

• Island: A bass-sounding radio jingle with a trap-sounding beat that features a woman singing the station name. This jingle was composed by ReelWorld.
• Creek: Same as "Island".
• Pink Moon: A trap-sounding beat that features a woman singing the station name in autotune. Like the "Island" and "Creek" idents, this jingle was also composed by ReelWorld.
• MyWeekend: There is a man saying "Are you ready?", which is followed by an EDM-sounding tune with a woman saying the words "Three. Day. Week. End." Then an announcer said the words "Get ready for the weekend. MyWeekend on MyHits."
• Animals Singing an Estonian Hit Song? (Loomad Laulavad Eesti Hittlugu?): A chorus-only rendition of the song "My Love 2 U" by WATEVA featuring Emily J, which it would fade in to the song's buildup. After the buildup, a short version of the "Island" and "Creek"'s jingle was played.

Availability: The MyWeekend variant can be seen during MyWeekend, which it airs on the channel every Friday from 23:00 EEST to Sunday.