NPO 1

From the Audiovisual Identity Database, the motion graphics museum

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Background

NPO 1 (formerly Nederland 1) is the first national television station in the Netherlands, which launched on October 2, 1951. It provides public broadcasting and currently exists next to its sister channels NPO 2 and NPO 3. A wide range of broadcasting organisations of the Publieke Omroep deliver programs to the channel. Since 2008, the channel is the most viewed in the Netherlands.

1st Logo (1950's)

Logo: TBA


FX/SFX: TBA


Music/Sounds: TBA


Availability: Extinct.

2nd Logo (1973-1984)


Logo: On a blue background we see a segmented purplish 3D "1", with the text "Nederland" in Helvetica above it.


Variant: There is a version where "NEDERLAND" in is the Microgramma font.


FX/SFX: None.


Music/Sounds: TBA


Availability: Extinct.

3rd Logo (1988-1991)


Logo: On a black background, two doors open up to reveal a bright light. We zoom out through a rectangle window with "NEDERLAND" in Gill Sans at the top. The doors stop and are left partially open. The window then sets in place, forming a Roman numeral 1.


Variants:

  • There is a closedown variant where the doors shut and the logo fades to black.
  • Others zoom in to the VARA logo, the NCRV logo or the EO logo.
  • There are multicolored versions with the VARA logo, the KRO logo, the NCRV logo and the EO logo under the numeral.


FX/SFX: The doors opening.


Music/Sounds: A synth and drum tune.


Music/Sounds Variant: For the closedown version, a more somber version of the music is heard.


Availability: Extinct.

4th Logo (1991-1992)


Nicknames: "Dutch Rhombus I"


Logo: In a building with pillars, open windows and doors, and a checkered floor, we see several tiles of the floor float and turn into a blue diamond, then a yellow number "1", and then back to a tile, and the process keeps repeating. The tiles are in an infinite loop, and the logo forms briefly every time the yellow "1" is in front of the blue diamond. The then-new Nederland 1 logo of the time is at the bottom-right corner.


FX/SFX: The CGI animation looping, kinda reminiscent of a GIF. Designed by Lambie-Nairn.


Music/Sounds: A jazz tune with the same four notes repeating in the background.


Availability: Extinct.

5th Logo (1992-1996)


Nicknames: "Pattern Rhombus", "Dutch Rhombus II", "Fog Rhombus"


Logo: We see a wide rhombus displaying various patterns/images while zooming out. It's seen with the top facing the camera. Once the rhombus stops zooming out, a light appears illuminating it, and we see coins in the left side of the screen when that happens. Then a blue rhombus (not very wide like the previous one) fades in and the yellow "1" appears on the center of it.


Variants: Depending on the program genre, the background and patterns that show in the rhombus change:

  • Entertainment: Dark striped pattern background, the rhombus shows other striped patterns with different colors.
  • News: Black background, the rhombus shows a weird pattern (that may be a stone pattern or the world map at night). There's also fog in this variant, which later intensifies at the second half of the logo. At the end, the logo fades out in a white color.
  • Current Affairs/Information: Static-like background, the rhombus shows the word "Informatie" in various fonts and colors. Fog is also shown at the 2nd half part of the logo, but it clears out near the end.
  • There's also a ident which shows a black background and fog, with the rhombus displaying various colorful patterns. The fog also intensifies at the 2nd half of it.


FX/SFX: Pretty nice animation.


Music/Sounds: Depends on the variant shown.


Availability: Extinct. If you live in the Netherlands, check those old recorded tapes!


Legacy: It depends on the variant shown, but not all of them are very scary or notable.

6th Logo (1996-2000)


Nicknames: "Dutch Rhombus III"


Logo: TBA


FX/SFX: A combination of live action and CGI.


Music/Sounds: Depends on the variant, but ends with a six-note tune.


Availability: Extinct.

7th Logo (2000-2003)


Nicknames: "The Sculpture", "Dutch Rhombus IV"


Logo: TBA

FX/SFX: Live action designed by BBC Broadcast (nowadays called Red Bee Media).

Music/Sounds: A calm piano tune similar to the BBC One idents of the time.

Availability: Extinct.

8th Logo (2003-2006)


Nicknames: "Hands", "Dutch Rhombus V"

Logo: TBA

FX/SFX: Live action. Designed by the English design agency Kemistry.

Music/Sounds: Depends, but it always focuses around a 2-note marimba theme.

Availability: Extinct.

9th Logo (2006-2011)


Nicknames: "Dutch Rhombus VI", "Floating Nederland 1"

Logo: We see tons of Nederland 1 logos floating in the air around places in the Netherlands.

FX/SFX: Same as the 8th logo, with CGI elements.

Music/Sounds: A guitar theme with random marimba notes.

Availability: Extinct.


TBA!

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