Netflix Originals/Logo Variations

From the Audiovisual Identity Database, the motion graphics museum

These are the logo variations seen throughout the years by Netflix, with more to be added overtime.

Bright (2017): On pre-2019 prints, the logo starts with a black background and is formed via electrical smoke, starting with the "F". The logo brightens and becomes the finished product of the standard logo. This was done by Picturemill.


Shaft (2019): In international prints, which was released just before the next logo was introduced, the logo is animated on a film projector reel with the 3D letters in yellow then the 2D logo in black, which zooms out.


Stranger Things (Season 4) (2022): The short version (both beginning and end) has red thunder skies, the Upside Down dimension's hallmark, in the background.


The Umbrella Academy (Season 3) (2022): The logo's lines turn black and white and have sparrows flying through it, reflecting the changes in history causing the existence of the Sparrow Academy. Seen on the trailer.


Guillermo del Toro's Pinocchio (2022): The logo appears briefly in wood. Seen on the trailer.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.