Nine's Wide World of Sports

From the Audiovisual Identity Database, the motion graphics museum

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Background

Nine's Wide World of Sports is the long running sports anthology brand used by the Nine Network in Australia, introduced in 1982 to replace the old "Nine Sports" name. All major sport events and series covered by the network are broadcast under this brand.

Nine Sports

(1977?-1982)

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Nicknames: "Nine's Not So Wide World of Sports" "No Globe" (2006-2008 version) "Wireframe Globe VII", "Sports Globe VII", "Return of The Globe" (2008 version)

Logo: Against a roundel of lights, we see overlaid footage from various sports events. We then see the roundel from above which zooms out, resulting in a flash which reveals the new Wide World of Sports logo- the new dot-less Channel 9 logo in its standard blue square with a white rectangle containing the text "Wide World of Sports", with sports being bigger than the rest of the text.

Later Variant: When Channel 9 rebranded in 2008 and re-instated the dots, the intro was updated. Some new clips were used and the 2006 WWOS logo was replaced with an updated version of the wireframe globe, positioned higher in the frame than the earlier rectangle logo.

FX/SFX: CGI and live action

Music/Sounds: A funkier version of the previous theme with various commentary clips corresponding to the sports shown played over it.

Availability: Same as the previous logos

Editor's Note: None

7th Logo (2008-2012)

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Logo: On a white background, a series of red CGI spheres drop down and explode into larger wireframe spheres, which then fill out into solid spheres. We then cut to several shots of CGI streaks crossing the screen, which in turn, cuts to the elements forming the classic WWOS wireframe globe logo on a tilted angle. The globe then zooms out and tilts to a regular angle, stopping in the center of the screen as the "WIDE WORLD OF SPORTS" text flies out from the bottom of the screen and stops underneath the globe.
FX/SFX: This logo is all CGI, containing no live-action clips. This is the first WWOS logo since the 2001 logo to feature no live-action clips.

Closing Variant: A short version of the opening logo with the same VO from the previous logo. The Benaud version was still used on cricket matches and continued to be used after his death in 2015 as a tribute to him.

Variants:

  • Starting from early 2016, the logo was recolored light blue and became more glossier.
  • There are also purple and yellow variants.

Music/Sounds: The same theme from the previous logo.

Availability: Current. The original red variant was seen on all Channel Nine sport broadcasts between 2012-2016, while the blue variant has been used on said broadcasts since 2016.

Editor's Note: None

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