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Background

The Nine Network (commonly known as Channel Nine or simply Nine) is a major Australian commercial free-to-air television network, founded in 1956 as the National Television Network, becoming known as the Nine Network in the late 1960s. Nine adopted their famous "dots" logo in 1970. In 1975, Nine Network along with all other Australian TV channels switched to full time colour broadcasts. The Nine Network is one of three main free-to-air commercial networks in Australia, the others being Seven and Ten.

1st Logo (1972-1975)

Nicknames: “The Channel Nine Feeling”, “Channel Nine Shuffle”

Logo: On a black background, there are 2 white dots stuck to each other. A dot slides across the screen and splits the 2 dots. Then, 2 more dots drop down and position themselves in a plus shape. 2 colons slide up and down from the screen edges and collide with the ends, forming an incomplete square. One final dot slides in from the right side of the screen and pushes one of the dots to the middle, forming a 3x3 grid of dots. The middle dot zooms in to turn the screen white, going to a random live-action part. After it finishes, the screen fades back to the dots, which then turn into a squishy-looking "9". The "9" then cuts out as the dots appear column by column, before the "9" appears to complete the famous logo.

Variants: There are several variants of the live action sequence (around 40 were reportedly made). Here are just some of them:

One variant starts with people walking across what looks like a clothing shop for women. One of the females standing on a huge step, starts dancing to the tune soon after and finishes the dance by looking to her right.
One variant starts in a clothing shop where people are buying clothes. One of the people picks up a shirt and starts dancing the same way as the previous variant.
A variant starts with a woman walking in park as a man sits on a bench reading a newspaper and eating what appears to be his lunch. The woman then starts dancing in the same way as the previous variants before running off while the man takes notice of what she's doing and stands up in shock.
A variant starts with two people fighting with what looks like a stick. The person on the left starts dancing the same way as the previous variants. The man on the right then points his stick and the man on the left reveals his face as happy.
Another variant starts with a man mowing his grass before he starts dancing in the same way as the previous variants. He then looks to his right.
Another variant starts with a man closing the gates at a manually operated level crossing. He then starts dancing in the same way as the previous variants and then looks to his right.
Another variant starts with a person in a hairdressers room. She then starts dancing during progress and then goes back to allow her hair to be fixed again.
We see someone making food in another variant and starts dancing in the same way as the previous variants. He then throws his ingredients on a table.
We see someone playing golf. Just when he's about to shoot the ball, he starts dancing the same way as the previous variants. He then swings but misses the ball.
We see a man juggling with three balls as the camera zooms out. He then starts dancing while he's juggling but fails to keep juggling.

FX/SFX: The dots moving, the live-action.

Music/Sounds: A funky trumpet tune. Before finishing the tune, an announcer says "Get the Channel Nine feeling."

Music/Sounds Variant: There is also a variant where the trumpet tune is more of a fanfare. The announcer here explains the transmitter info.

Availability: Extinct.

Editor's Note: None.

2nd Logo (March 1, 1975-1977)

'Logo: On a dark blue background, 2 events may happen (more are known to exist, though):

Variant #1: The dots appear to the left in orange, follow by the "9" in the same color to the right. The camera gets closer and closer to the dots until the middle dot is all that's left. The dot then grows arms, legs, and a face, with it being confused at first. After looking at his new features, the character gets embarrassed and turns red. The character turns back to orange and then does a little dance before giving a weary smile. The character then reverts back to the dot and the logo zooms out.
Variant #2: A orange dot slides down from the top right of the screen, then ricochets into place. Several more dots appear and start bouncing into their respective places, except for a dot that is on the opposite side of the screen. The final dot then collides with the lone dot and melds with it, quickly forming the "9" and the last dot, but not before fusing with the dots and splitting from it quickly. After the logo is formed, 2 white lines appear and tap against each over as a orange rectangle appears around the logo. The lines then transform into the text "LIVING COLOR" in a white font similar to the "9" logo. A white border then appears around the orange border and then zooms out.

FX/SFX: The logo forming/the dot's movements, the white lines transforming.

Music/Sounds: The same trumpet fanfare as before, but with added vocals in the background. The 2nd variant had cartoonish sound effects, though.

Availability: Extinct. It was seen during their 40th (1996) and 60th (2016) Anniversaries, though.

Editor's Note: Interestingly, the American spelling of "color" is used in this ident, instead of the British spelling of "colour".

3rd Logo (1977-1978)

Logo: Same as the "Let Us Be The One" ABC ID for the time, but with different clips and logo order, as well as the logo being replaced with the Nine Network logo, crossfading between the number and dots.

FX/SFX: Same as the American ABC logo at the time.

Music/Sounds: Same as ABC (America)'s 1976 ID but with different singers and lyrics.

Availability: Extinct. It can be found on YouTube though, as well as during the 60th Anniversary.

Editor's Note: None.

4th Logo (1978-1979)

Logo: On a black background, the Channel Nine logo (seen in a blue-black circle) zooms out to the left as the words "STILL THE ONE!" slide in. We then zoom into the logomark as we see live-action pictures (covered on the bottom-left by programme information). As the slideshow finishes, the Nine (golden) dots then appear by glowing in a circle. It then fades to the Nine number as the circle border glows, then switches back to the dots.

Trivia: The Still the One slogan featured here lasted as late as early 2006.

FX/SFX: The zooming and glowing

Music/Sounds: Same as ABC (America)'s 1977 ID but with different singers and lyrics.