Nine Network

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 04:00, 25 December 2020 by Hb1290 (talk | contribs) (Text replacement - "{{YouTube|id=" to "<youtube width=240 height=185>")


Background

The Nine Network (commonly known as Channel Nine or simply Nine) is a major Australian commercial free-to-air television network, founded in 1956 as the National Television Network, becoming known as the Nine Network in the late 1960s. Nine adopted their famous "dots" logo in 1970. In 1975, Nine Network along with all other Australian TV channels switched to full time colour broadcasts. The Nine Network is one of three main free-to-air commercial networks in Australia, the others being Seven and Ten.

1st (known) Logo (1972-1975)

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Logo: Same as the ABC 1978 "We're the One!" ID but with the Channel Nine logomark switching to the dots and back to number throughout the logo

FX/SFX: Same as the ABC logo at the time.

Music/Sounds: An synth trumpet fanfare ending with three notes (likely to represent the Still the One slogan).

Music/Sounds: A different, more electronic version of the music exists.

Availability: Same as before.

Editor's Note: None.

6th Logo (1980-1981)

Provided ID could not be validated.fK-GK3uBHnc}} Logo: We see an updated version of the previous ident's animation. The stripes then overlap the Channel Nine logomark, already formed in gold against a glass background reflecting the skyline of whatever city the particular station was broadcasting from.

FX/SFX: CGI animation.

Music/Sounds: A more orchestrated version of the previous ident's music.

Availability: Extinct. Although, this ID was re-aired as part of the premiere of The Amazing 90's in 2015.

Editor's Note: None.

13th Logo (February 1992-October 1994)

Original Variants (1992-1993)
Updated Variants (1993-1994)
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Nicknames: "Dot Matrix Nine"

Logo: There are several idents.

  • "News": The nine dots appear in the middle of the screen before more dots appear spreading horizontally across the screen, then vertically in strands, eventually filling the screen with strands of dots animating in a Matrix-esque manner, before a swoosh appears, revealing the 9 logo on the bottom right of the screen with a white rectangle on the left and the "still the one" slogan on the right as well as a white rectangle. A world map appears behind the logo.
  • "Lifestyle:" We see a silhouette of a woman dancing with chinese fans though a kaleidoscope effect. Eventually, two rectangles appear and split apart to reveal the 9 logo.
  • "Urban:" A gold-clad woman is shown through various kaleidoscope effects.The 9 dots then appear and move to the side as the rest of the logo and the slogan appear.
  • "Sport:" TBA
  • "Entertainment:" We see various angles of a woman dancing with a shining shroud against a background of CGI light streaks. The logo animates in in the same manner as in "Urban"

Variant: Sometimes the ninemsn url will appear in place of the slogan.

FX/SFX: CGI, with live action in some cases.

Music/Sounds:

  • "News": A rousing string orchesration leading into the "still the one" jingle" with a female vocalist singing "still the one" to the three-note jingle.
  • "Lifestyle:" A contemporary beat.
  • "Urban:"

Availability: See the previous logo. "News" was the main ident and so is the easiest to find. The "Lifestyle" ID has cropped up on YouTube, though the others are much harder to find.

Editor's Note: None.


18th Logo (2002-2004)

Provided ID could not be validated.d7Asmt5Lm_E</youtube><youtube width=240 height=185>mzrbDbPjRUE}} Nicknames: "Choose 9" "Circles"

Logo: We see a green dot zoom out and explode into many dots. This leads to a cascade of other dot "explosions". The explosions rotate, changing colour with each turn from greens and yellows to pinks and purples to blues and whites. Finally, we see 9 of the dots rotate in to fill about halfthe frame. the word "Choose" appears in one of the dots, next to which the Nine logo appears.

Variants: There are two short variants, one with only the pink section leading into the end of the ident and one with only the green portion leading into the end of the ident.

FX/SFX: CGI.

Music/Sounds: An upbeat tune with male singers vocalising throughout then singing what sounds like "smile" at the end.

Availability: Extinct

Editor's Note: Given the short lifespan and apparent cheapness of these idents, it's possible they were a placeholder for the next ident

24th Logo (2009-2012)

<youtube width=240 height=185>TWwMv8pxp4A}} Nicknames: "Welcome Home" "The Big Blue 9"

Logo: We see a blue structure from various angles, as streaks of light pass through the logo. We pan through one of the walls to reveal that the structure is actually the Nine logo. We then see the logo from various close-up angles a-la Columbia Showcase Theatre. We finally cut to a front-on angle as the logo zooms into place and the new slogan, "Welcome Home", writes itself in in a cursive font

FX/SFX: Impressive CGI.

Music/Sounds: A grand, rising orchestration leading into the classic "Still the One" jingle.

Availability: Extinct. Check those recordings.

Editor's Note: This ident marks the return of the classic Nine jingle, three years after it's apparent retirement.


25th Logo (2012-2017)

<youtube width=240 height=185>MdWZI9RdDLc}} Nicknames: "The Swoosh", "Colourful 9" "Welcome Home II"

Logo: We see various shots of a "swoosh" passing the frame in variouys colours, sometimes weaving around spheres in the same colour as the swoosh and the background. The colours are as follows: blue, red, green, purple, yellow, green. Eventually we cut to a shot of the swoosh moving up the left side of the frame as the Nine logo appears on the right with "Welcome Home" below it. As this ha[ppens, the colour changes three more times from purple to yellow to blue

FX/SFX: Again, impressive CGI.

Music/Sounds: An upbeat tune with vocalising, leading into the "Still the one" jingle"

Availability: Extinct. While elements of this branding are still used, albeit in a slightly updated form, the ident itself is no longer used.

Editor's Note: This is Nine's final regular ident to date. As of 2017, only holiday-themed idents are used as well as some made for special occasions and significant events.

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