OddLot Entertainment
From the Audiovisual Identity Database, the motion graphics museum
Background
OddLot Entertainment was the production company of Gigi Pritzker and Deborah Del Prete, founded in 2001 (it didn't get an onscreen logo until 2005). In 2015, OddLot was reorganized as Madison Wells Media, although they kept the former brand on-screen until Summer 2017.
Logo (September 9, 2005-July 21, 2017)
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Normal variant -
DarkLot variant with "OddLot" text -
Later variant
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Visuals:
- Normal version: The logo starts in the CinemaScope ratio. The camera moves through clouds to reveal a desert surface. The camera moves quickly around a tree that is seen on one of the dunes but with a big distance, and a box outline appears around the tree, turning the logo into 16:9. "OddLot" is seen above the box with "ENTERTAINMENT" below.
- Ominous version: The box takes a larger part of the screen, "Dark" replaces "Odd" and the logo turns into nighttime with a moon once the box zooms out. The leaves on the tree suddenly change into bats that fly off.
Variants:
- On Cinemascope films, the ratio doesn't change once the box zooms out.
- On The Spirit and Green Street Hooligans 2: Stand Your Ground, the DarkLot variant is shown but with "Dark" replaced by "Odd".
- Starting with Mortdecai in 2015, the animation is enhanced with a different tree and a glass box that flashes and flips around to reveal a print version of the tree with a line, and the same "OddLot" name with "ENTERTAINMENT" in a different font. Outside the glass box, some clouds are seen moving.
- On season 1 of Genius named Einstein, it shares the screen with the EUE/Sokolow Entertainment logo. Also, the logo is sped up.
Technique: CGI by Brian Castleforte and Greg Reynard for Kaleidoscope Films. The 2015 version was done by PIC Collective.
Audio: A humming theme with a single bell, accompanied by whooshes when we pass the dunes, a thunder sound when the leaves transform, bats squeaking, and a creak. It's just merely the humming for the normal version and a calm piano piece.
Availability:
- The OddLot version is seen on Green Street, Draft Day, From Prada to Nada and Suburban Girl, among other films.
- The DarkLot version only appeared on Buried Alive, Undead or Alive and Living Hell.
- The DarkLot/OddLot version only appeared on The Spirit and Green Street Hooligans 2: Stand Your Ground.
