Off the Dock

From the Audiovisual Identity Database, the motion graphics museum


Background

This is Lakeshore Entertainment's digital subsidiary. It was formed in 2015, but it closed in 2018.

Logo (April 10, 2018)


Visuals: We start with the standard 1997 Lakeshore logo. When it's finished, a hand holding a can of black spray paint suddenly comes in and sprays over most (but not all) of the logo. The hand then peels off the logo, revealing it has sprayed a stencil of the jumping boy from the logo on a white wall background, and the camera pans out a little to show the stenciled boy is positioned to the right of the text "OFF THE DECK", which is in a stenciled army-like font.

Technique: The original logo animating, the hand appearing and tearing it off (which is live-action and likely chroma-keyed), and the camera panning away from the sprayed wall (which is likely CGI).

Audio: Starts out with silence, then after the Lakeshore logo is done animating, we can hear a paint can being shaken, and then the can spraying over the logo once the hand appears, followed by a tearing sound effect.

Availability: Only seen on Cover Versions.

Legacy: A unique and especially well-done redo of a familiar logo.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.