PBS Kids

Credits

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PBS Kids
Founded:	July 11, 1994 (30 years ago)
Formerly:	PTV (1994-1999)
Location:	United States
Parent:	PBS

Background

PBS Kids is a children's programming block on PBS and a 24-hour digital channel.

PBS for Kids / PTV

Contents 1st Logo (August 30, 1993-November 15, 1999) 2nd Logo (July 11, 1994-September 5, 1999)

PBS Kids

Contents 1st Logo (September 6, 1999-October 14, 2014) 2nd Logo (September 4, 2000-March 20, 2014) 3rd Logo (September 4, 2000-August 31, 2008) 4th Logo (September 3, 2001-April 1, 2015) 5th Logo (September 2, 2002-October 7, 2013) 6th Logo (November 25, 2005)   7th Logo (September 4, 2006-September 4, 2009) 8th Logo (September 1, 2008-October 7, 2013) 9th Logo (October 7, 2013-2023) 10th Logo (2017-) 11th Logo (November 21, 2018-) 12th Logo (July 19, 2022-)

PBS for Kids / PTV

1st Logo (August 30, 1993-November 15, 1999)

• 
  Normal (1993-1998)
• 
  "e/i" variant (1997-1999)
• 
  The "Surprise!" variant (1993-1999)

Visuals: On a white background, three crudely-drawn P-heads are seen (their outlines wiggle throughout the logo). The first one is wearing a red cap and an earring. They sing "This is! P-B-SSSSSS!" (the "P-B-SSSSSS!" part of which is done by a female choir) while moving their arms and changing patterns (which are described below; the first two patterns are repeated before the third one):

• Pink with blue squares/circles, yellow with orange zig-zags/wavy lines and purple with pink zig-zags/wavy lines.
• Blue with purple dots/yellow squares, green/yellow with purple/orange zig-zags and red with green/yellow squares.
• Purple with blue circles/zig-zags, red with yellow zig-zags/circles and green with purple}l rectangles/wavy lines.

Near the end, they raise their arms in the air and the first one ad-libs "Woo-hoo-hooooo!" a-la Michael Jackson as his cap flies off. The word "PBS" in the same font as the 3rd PBS logo fades in as the cap drops back on his head, and an orange P-head dog "P-Pet", runs across the screen, barks and walks away.

Trivia:

• The logo was designed and animated by Gene Mackles and Chris Pullman at WGBH Boston using Macromedia Director on Macintosh computers. This is the same team that did the animations for Where in the World is Carmen Sandiego? and the "Rebus" spot for PBS Online.
• Allusions are made to both the 4th and 5th PBS logos:
  • When P-Pet runs across the screen as "PBS" fades in, it's a reference to the spectral lines of the 4th logo.
  • The finished product closely resembles that of the 5th logo.
• The first P-head is actually named Pernell, one of PTV's mascots. In this logo he is differently colored, as he is brown in other PTV material (as well as green in merchandise). Collectively, the mascots are known as the "P-Pals".
  • There was reportedly a promo where the P-Pals talked about their family, but it is lost media.
• The logo was shot on videotape.
• P-Pet is rumored to have had his bark provided by Frank Welker, well-known for voicing animals in cartoons such as later PBS star Curious George. LeVar Burton (host of Reading Rainbow) voiced Pernell in most PTV material.

Variants:

• There is a variation where P-Pet gives Pernell a dark blue balloon with the text "e/i" (pronounced "ee-eye", short for "Educational and Informative") on it in a slightly condensed Comic Sans, which was added in 1997, a year after the 6th PBS ident debuted.
• Sometimes, the logo fades out after P-Pet barks.
• There is a variation where the camera quickly goes through a doorway on a black background and the three color-changing P-Pals are seen against a white background, with confetti falling from the top, and they yell "Surprise!" and cheer with loud party horns heard in the background. The patterns the P-heads change are also different and there is no text. This was a short-lived version, introduced during the PTV brand's prototype (or test) run and eventually premiering nationwide in July 1994, and was usually played in-between shows as a promo. The short version was used all the way up until 1999 on IPTV.
  • There is a long version of the "Surprise!" variant which first takes place on a black background. The door opens and closes as one of the P-Pals, Penny, peeks in and out. P-Pet (from the standard version) walks through the screen and into the door. Then another P-Pal, Pete, peeks in and out from the above. Then the door opens and the ident proceeds into the animation above.
    • There is another variant of this long version, where the animation is believed to come from. During the above animation, some kids say "The P-Pals are coming!" various times. Then, before the door opens, they say "Who are the P-Pals?" After the P-Pals yell "Surprise!", they shout "The P-Pals are coming!" and one of the kids says "Watch for them!" This dialogue was common in early P-Pals material from the test run.
• On a 1994 episode of In the Mix, the logo looks a bit washed-out with the brightness and contrast pumped up in excess.
• There is a variant where there's a bird's-eye-view of the "PTV Park" setting, which starts with a sign that says "PTV" in its corporate font being guarded by two P-Pals, Pernell and his sister, Polly. The camera flies in under the sign so there is a good view of everything, with various P-Pals doing their own activities, multicolored P-Pal-style drawings of the Sesame Street and Mister Rogers' Neighborhood sets, carnival-themed structures, and a statue of the P-Pals. The camera pans towards a periwinkle tent with a red top and a movie screen is on it (resembling old commercial tents where people used to go see movies in the 1930s) and the regular ident plays (minus the "This is!" part).

Technique: Digital ink-and-paint animation.

Audio: A techno-pop tune with a synth-horn, drums (performed by means of the Roland R-8) and a bass, as well as the P-Pals singing their lines and P-Pet barking. The tune sounds similar to "Verb: That's What's Happening" from Schoolhouse Rock! (which aired 29 years before this logo), as well as an old commercial for Sonic the Hedgehog on the Sega Genesis.

• The "Surprise!" variation just has loud party horns and cheering, in the voices of characters from PTV shows (e.g. Big Bird and Elmo from Sesame Street). The long versions of the "Surprise!" variation have giggling and a door creaking, as well as the children's voices in the original version.
• The "PTV Park" variant features a playful, circus-like tune with bongos, marimba, electric piano and whistling, as well as two kids saying "Hi! You're in PTV Park on..." before continuing into the theme from the regular logo.

Availability:

• It appeared on PBS Kids shows from the era, such as Sesame Street, Mister Rogers’ Neighborhood, Bill Nye the Science Guy, Wishbone, Arthur, and The Magic School Bus among others, but it's usually been replaced with newer logos on current prints of these shows since then. If not, they no longer air on PBS stations.
• This can be seen on video releases of Theodore Tugboat, Zoom (1999 version), and Arthur, and early Teletubbies tapes from Warner Home Video; the Paramount re-release of "Here Come the Teletubbies" on VHS from 2004 preserves this, while the DVD release from that same year has the 1999 PBS Kids logo instead.
• The original version of this logo is also preserved on some PolyGram Video releases of Wishbone episodes, including "Salty Dog" and "Terrified Terrier", though it's missing on "The Prince and the Pooch", "The Slobbery Hound", and "Twisted Tail".
• This was also used on original airings of seasons 3-5 of Barney and Friends and plastered over the 1989 and 1993 PBS logos on reruns of Seasons 1 & 2 from 1994 until 1999.
  • On Barney Home Video releases of episodes from Seasons 2-3 and Sprout (now Universal Kids) airings of Seasons 1-5 from 2005-2011, this logo along with the 1990 and 1994 CPTV logos and the 1991 and 1993 CPB/Viewers Like You logos were removed.
• The "Surprise!" variants were only used as an ident for a year or two; however, the short variant was used on IPTV well into 1999 and UNC-TV until late 2001. It's unknown in particular if certain stations even aired it at all, such as WNET; if they did, then it was only for a brief amount of time. According to a YouTube commenter, one of the variants was on a tape of The Huggabug Club called "A Cuddly Christmas"; this is disputed because the series was distributed by American Public Television instead of PBS.
  • The original "Surprise!" variant was found at the end of a 1993 episode of Sesame Street.
• The logo made its first appearance on the Mister Rogers' Neighborhood week "Mister Rogers Talks About Then and Now", and the E/I variant first appeared on The Magic School Bus episode "Meets Molly Cule".
• The 1993 variant appeared on Twitch.tv's prints of various Mister Rogers' Neighborhood episodes from the era, as well as Episode #1643 from 1991 and the 1997 E/I variant appeared on Twitch.tv prints of many episodes that were created between 1997 and 1999.
• The 1997 variant made an appearance on a 2004 WFWA broadcast of a Reading Rainbow episode from the era.
• The last known appearance of this logo on television was in 2005 on ETPTV after an episode of Square One TV Math Talk. This logo was used on WIPR-TV in Puerto Rico well into 2002. The last known new program to use this logo was the In the Mix episode "Cliques: Behind the Labels", broadcast on November 15, 1999.
• On Adventures from the Book of Virtues, the original version appeared on the three-part primetime premiere (it was plastered by the 1996 PBS logo on the individual rebroadcasts the next year, which additionally have an added funding credit for public television viewers that wasn't on the primetime premiere versions), and the later version appeared on all episodes of the second season; among those episodes featured in the three-part primetime premiere, it's been confirmed to appear on a Reader's Digest-branded videocassette of "Courage", where the opening PBS logo is replaced by an opening graphic for Reader's Digest.
• The standard 1993 variant is also retained on Amazon Video's print of Sesame Street Stays Up Late and also appeared on the VHS of Barney's First Adventures after the PolyGram Television logo, even though the special did not air on PBS (and rather Fox Kids) and none of the other Barney VHS tapes had this logo; any tapes that did instead had the PBS logo of the time.
• VHS releases of Ghostwriter do not contain this logo and instead have a generic "Public Television" slide.
• This logo also appeared after Katie & Orbie in its initial PBS run from late 1996 to early 1997.
• Most master tapes of The Magic School Bus also have this logo, with the exceptions of "Gets Lost in Space", "Hops Home", and "In the Arctic." It doesn't appear on the KidVision or Warner Home Video releases, as they go straight from the closing funding credits to the book promo at the end of each episode.
• On Shining Time Station, it plasters the 3rd and 4th PBS logos on "Things That Go Ga-Hooga in the Night" and "Is This the End?"
• On pledge programming, this appeared on Barney Celebrates Children and Barney Live in New York City. This did not, however, appear on Elmopalooza, which used the 1998 PBS logo instead.
• The PTV Park variant was retired with the "e/i" version of the normal logo being introduced in 1997. It was seen at the end of some broadcasts of Sesame Street and Mister Rogers' Neighborhood, but was otherwise only occasionally seen in-between shows like the "Surprise!" variant.

Legacy: Fondly remembered by many who grew up with this logo, especially Arthur fans. Others may have been scared or annoyed by the loud music, flashing effects and the logo's plastering of older PBS logos; some even believe that the logo feels out of place on Teletubbies and Barney, due to it clashing greatly with the saccharine nature of preceding broadcasts of the two shows (and kicking off 1998-1999 Teletubbies VHS tapes, following the Warner Home Video logo). The "Surprise!" variant is notorious for frightening children with its quick zoom and faster flashing effects, which led it to be rumored that it was pulled on some stations.

2nd Logo (July 11, 1994-1997)

• 

Visuals: Over footage of kids in red and blue uniforms swinging jump ropes around, the P-head zooms in, facing left as it did until 1984. Then a stylized "T", looking like three red}} dots across with three red dots below, zooms similarly, followed by a green square with a cutout "V".

Trivia: The drum break used in this logo is known as the Funky Drummer break, originating from the drum break performed by Clyde Stubblefield in the James Brown single "Funky Drummer" (1970). The sample also appears as the first sample on the first track of "Zero-G Datafile" (1990), volume one, and is well-known for being in the theme tune to The Powerpuff Girls.

Technique: Live action and computer-generated animation.

Audios: A drum beat, with an announcer calling out each letter as they appear.

Availability: This logo and other similar spots appeared following shows aimed at older children during the era, such as Reading Rainbow and reruns of Square One TV. It stopped being used once the "preschool-aged children" and "school-aged children" shows were merged round 1997, with the introduction of the "E/I" variant of the first logo.

PBS Kids

1st Logo (September 6, 1999-October 14, 2014)

• 
  Dash variant
• 
  Dot variant
• 
• 
  "kidsvideo" variant (Dash)
• 
  "kidsvideo" variant (Dot)
• 

Visuals:

• Dash / Boy: On a lime green background, there is a close-up of an eye. The eye blinks. After that, the camera zooms out to reveal a boy (officially named Dash in 2006) wearing a white short-sleeved T-shirt. Then, he points his finger in his head and scratches his head trying to think about something. A great big smile on his face appears and he says "Doink!", and then the background becomes a green circle with his face on it on a white, pink-striped background, and a white thought bubble appears with the letters "PBS" growing until they reach the bubble. The URL address for PBS Kids appears at the bottom-left corner of the screen.
• Dot / Girl: On the same lime green background as the boy, there is a pathway at the bottom of the screen, and a girl (officially named Dot in 2007) runs up to the screen, wearing a long sleeved pink-striped shirt, black pants and white shoes. Once she reaches the screen, a great big smile on her face appears. A circle zooms out on a white background with moving pink, yellow and blue lines. A white thought bubble appears with the letters "PBS" growing until they reach the bubble. The URL address for PBS Kids appears at the bottom-left corner of the screen.

Trivia:

• This logo was designed by Richard McGuire (an artist that creates PBS Kids-style characters for the magazine The New Yorker, although he has created PBS Kids-style characters long before this logo was introduced) and Bob Shea for Lee Hunt Associates; the company was acquired by Razorfish in December 1999.
• Dash and Dot were modeled after Lee Hunt's two children, who also appeared in a PBS Kids image spot.
• For their first few weeks, these two idents were used in tandem with the first logo. Eventually, they replaced the first logo. However, some PBS stations used the previous logo until 2002, and some stations used PTV Park material well into 2004.
• Dash was voiced by Mason Therrel from 2006 to 2007, Max Marko from 2008 to 2009, Regan Mizrahi in 2010, Jake Beale in 2011 and Bob Schwartzman in 2012.
• As revealed in a Dash's Picks of the Week clip from 2010, Dash and Dot have a family (two parents and two grandparents, as well as a baby sister, two cousins and a dog).
• Tara Strong is rumored to have voiced Dot in several bumpers.
  • Elise Fisher (known for playing Agnes in the first Despicable Me film) and Aja Wooldridge are rumored to have voiced Dot.

Variants:

• There is a variation of this logo used for international prints of PBS Kids shows. In this variant, the background is black, the entire logo is removed (except for the word "PBS") and the words "PRODUCED IN ASSOCIATION WITH" in the Comic Sans font are seen above the word "PBS". This variant appears instead of the funding credits and the end of international prints of most PBS Kids shows. The start of the international prints of PBS Kids shows cut out the funding credits entirely, meaning it goes straight into the respective show's intro.
• On VHS and DVD releases of PBS Kids shows, the word "kidsvideo" appears below the logo. Both Dot and Dash were used for both variants. It was used until late 2013, with the regular Dash logo being used on several DVDs of PBS Kids shows. It was replaced with the 2013 logos on post-2014 DVDs.
• A variant used for a trailer advertising DVDs of PBS Kids shows exists; here, the Dot variant is used and an iris-out effect appears once Dot smiles.
• A variant exists where the Dash variant is with green borders and is in widescreen. This was seen on the DVD preview of WordWorld.
• An unused version of the Dot variant exists; the background is zoomed out, revealing more of the background and Dot. The URL is also absent.

Technique: Traditional animation (digitally colored and composited with USAnimation software, then exported to a DVD-esque format) by Passion Pictures and King Camera for Lee Hunt Associates.

Audio: A tongue rolling sound, then a catchy four-note a cappella tune sung by a specific gender of kids, depending on each variant; the Dot variant has a chorus of young girls, and the Dash variant has a chorus of young boys. At the end of both (and other variants) idents, a "doink" sound is heard and they all end up eventually singing the company name. In both variants, a bubbling sound is heard when the thought bubble appears. Composed in C major by David Wilson from music studio Baron & Baron.

Audio Variants:

• The trailer variant uses a synthesized dance-pop theme with a male voiceover asking, "Did you know that your favorite PBS Kids programs are now available on DVD?"
• For the "kidsvideo" version of the Dash variant, the music from the Dot variant is used for some reason, most likely due to an audio error.
  • Another variant has the Dot variant using the music from the Dash variant.
• Another version of Dash's "kidsvideo" variant used the right music (meaning that it used the music from Dash's variant). This was discontinued in 2007.
• On a Maya & Miguel DVD, the international variant uses the PBS Kids Go! music.
• None, or the closing theme of the respective show for the international variant.
• On the unused Dot variant, the clicking noises and one of the audio channels of the "PBS Kids!" chant are absent.

Availability:

• While seen on older prints of PBS Kids shows, it is becoming hard to find on TV, as many of the shows that used it were either "repackaged" (plastered) by prints containing the 2013 and 2022 logos, or were taken off of PBS stations completely. On the other hand, however, it had appeared on many home video releases, from its debut until the 2010s.
• Also, this logo plastered the 1993 logo on some prints of PBS Kids programs, though other prints, however, used the 1993 logo well into 2004.
• The "kidsvideo" variant can be seen on Caillou, Theodore Tugboat, Zoboomafoo and Teletubbies DVDs and tapes from Warner Home Video and Paramount Home Entertainment, but the Dot variant was dropped starting with the PBS Kids 3 pack DVD set in October 2006.
• The standard/regular variants are a little harder to find on DVD, but the Dot variant can be found on DVD releases of Between the Lions and Dragon Tales, while the Dash variant can be found on a couple of DVDs of Sagwa the Chinese Siamese Cat, particularly "Great Purr-Formances", and some Super Why!, Dinosaur Train, Martha Speaks, and Daniel Tiger's Neighborhood DVDs of the era, and the first Peg + Cat DVD called Chickens on the Loose instead of the PBS Kidvideo logo.
• A few episodes of the teen program In the Mix also ended with this logo.
• This doesn't appear on international prints of PBS Kids programs, as it is replaced alongside the funding credits by the International variant. Said variant can be found on Clifford the Big Red Dog tapes and Maya & Miguel DVDs from Artisan Home Entertainment/Lionsgate.
• This also doesn't appear at the beginning of Jakers! The Adventures of Piggley Winks DVDs from Paramount Home Entertainment, as they only had the Paramount DVD and Entara logos.
• Appears on numerous 1979-2001 episodes of Mister Rogers' Neighborhood on Twitch.tv, often plastering older logos. On the 2017 PBS rebroadcast of the latter, the Dash variant was preserved on Episodes #1465 (followed by a period promo from 1979 for an educational booklet made as a tie-in to the week's episodes), #1475, #1644 (marking the logo's first national appearance in years), #1653, #1655, #1695, #1709, and #1716, and the Dot variant was preserved on Episodes #1652, #1721, #1755, and #1756. In September of 2018, PBS began re-using older prints of these episodes, so both variants were still intact on their respective episodes until the show was repackaged in October 2021 removing both logos and replacing them with 2013 logos.
• Though the logo was first seen on Dragon Tales (which premiered on September 6, 1999), promos for the show ran as early as the first week of September 1999 (when the PTV Park branding and 1st logo were still in use), as seen here.
• The Dash variant was preserved on reruns of The Berenstain Bears on SDPB, though many PBS stations have removed the show.
• Though the logo stopped being used regularly in 2008, it continued to be used as a secondary ID on reruns of older PBS Kids shows until 2013, when it was replaced with the 2013 logos on the many rebroadcasts of those shows, and on 2000-2014 home video releases of PBS Kids shows, when it was replaced by the 2013 logos on post-2014 releases.

Legacy: A very well-known logo and one that is fondly remembered by many for its art style and quirky, experimental music. It can be seen as annoying by some for how long it lasted and plastered older logos, though. It is also a common subject of "logo edits" on YouTube.

2nd Logo (September 4, 2000-March 20, 2014)

• 
  The PBS Kids Ready To Learn screen, used from 2000 to 2005
• 
  The Reading Rainbow variant of the PBS Kids Ready To Learn screen
• 
  The Ready To Learn Television Cooperative Agreement screen, used from 2002 to 2006
• 
  The U.S. Department of Education screen, used from 2000 to 2006
• 
  A byline-less CPB screen, seen on Plaza Sesamó and 2000-2002 episodes of Clifford
• 
  The CPB screen, used from 2000 to 2006
• 
  The Public Broadcasting Service screen, used from 2002 to 2006

Visuals: On a background with two halves of different colors, there is a kid's head and a thought bubble on the bottom and top halves. The background transforms from two different objects to another kid's head. The sponsors for the shows on which this bumper appeared on are next to the kids' heads. Throughout the bumper, the kids' heads smile at the viewer and look around.

• PBS Kids Ready To Learn: The top half is yellow and the bottom half is blue. On the bottom left, there is a girl's head. The girl (unofficially named Kaleigh) looks to the left as a flower appears in the thought bubble above, then she looks up when the flower changes to a pair of musical notes and smiles. Lastly, she looks at the camera with an excited look on her face as the musical notes change to a boy's head before abruptly returning to normal. The PBS Kids Dot logo looks slightly different; it is more sloppily drawn and the "KIDS" text is off-centered.
• US Department of Education: The top half is orange and the bottom half is green. On the bottom left, there is a boy's head. The thought bubble has a truck, a kite, and the next girl's head.
• Corporation for Public Broadcasting: The top half is red, the bottom half is yellow, and the girl (unofficially named Demi) from the previous screen is seen on the bottom-right. The objects appearing in the thought bubble above the girl's head are a monkey, a star and a snow/ice cream cone.

Variants:

• On Reading Rainbow, season 2 of Clifford the Big Red Dog, Sesame Street, and Clifford's Puppy Days, the PBS Kids Ready To Learn logo is replaced with the red text "Ready To Learn Television Cooperative Agreement" (in the same font used in the Backyardigans logo and/or the 2001-2007 Playhouse Disney branding).
• On Clifford's Puppy Days, Season 2 of Clifford, Reading Rainbow, and Sesame Street, the circular PBS Kids logo (with a registered trademark symbol) is shown before the CPB logo.
• The CPB logo isn't seen on season 2 episodes of Clifford's Puppy Days.
• A prototype variant seen on Season 1 of Clifford the Big Red Dog and Plaza Sésamo has the music notes, the kite, and the monkey missing from the thought bubbles. Many frames, such as the first girl's head with a excited look on her face while looking up and the boy's head tilting slightly as he grins, are cut as a result of this. The first girl also still looks up, even though the flower doesn't change.
• On Sesame Street, Clifford's Puppy Days, Dragon Tales, and season 2 of Clifford the Big Red Dog, there is a byline under the CPB logo that reads "A private corporation funded by the American people". A URL is added on Clifford's Puppy Days.
• On various Reading Rainbow DVDs, the "Ready To Learn Television Cooperative Agreement" variant is used and it's in either VHS or filmed quality. On others, the "PBS Kids Ready To Learn" version is used and it has a more washed-out color scheme.
• Sometimes, the PBS Kids Ready to Learn logo has two registered trademark symbols and features the regular PBS Kids Dot logo next to the text.
• For Sesame Street and Dragon Tales, the kids' heads and bubbles were removed while the logos are centered on the screen. The CPB logo appears on the second screen as well. For season 3 episodes of Dragon Tales, the text "Viewers Like You" and "Thank You" appear on top of the red/yellow half screen with the girl, but the CPB logo and the thought bubble are removed.
• Most of the time, the bumper is sped-up/shortened.

Technique: 2D computer animation by Razorfish, the successor to Lee Hunt Associates, for the original 2000 variant (Primal Screen for the 2001-2006 variants).

Audio: A synth tune with beating drums, scatting, a quiet synth bassline, and a "whoosh" sound combined with a toungue rolling sound at the end. Composed by Baron & Baron (who also composed other music used on PBS Kids IDs during this time).

Audio Trivia: The music in this logo originated from a Zoom ident (albeit extended) that debuted a year earlier.

Audio Variants:

• On season 2 of Dragon Tales, the music is extended and there is another "whoosh" sound at the beginning.
• On season 1 of Clifford and Plaza Sésamo, the music is slightly sped-up.
• On PBS Kids prints of Plaza Sésamo, there is a different recording of the same male announcer as the Dragon Tales variant reading the funding credits (with the exception of "is funded in part by" and "through the Corporation for Public Broadcasting" since they were also used on the Dragon Tales variant).
• On Sesame Street, it's an instrumental brass/woodwind version of the show's theme song.
• On Reading Rainbow, the music starts and cuts-off partway through.
• At the end of the Dragon Tales: Let's Start a Band! direct-to-video special, the audio can be heard echoing after the screen cuts to black.

Voice-overs:

• Clifford the Big Red Dog:
  • Season 1: Charlie (voiced by Gary LeRoi) says "Clifford is funded in part by a Ready To Learn grant from the US Department of Education through the Corporation for Public Broadcasting. And by contributions to your PBS station from viewers like you. Thank you."
  • Season 2: Cleo (voiced by Cree Summer) says "Clifford is funded in part by a Ready To Learn television cooperative agreement from the US Department of Education through the Public Broadcasting Service. And by the Corporation for Public Broadcasting and from viewers like you."
• Clifford's Puppy Days:
  • Evan Thomas Taylor (voiced by Orlando Brown) says "Clifford is funded in part by a Ready To Learn television cooperative agreement from the US Department of Education through the Public Broadcasting Service. And by the Corporation for Public Broadcasting and from viewers like you."
    • On season 2 CPD episodes, the "viewers like you" monologue is reused from the early CTBRD variant.
    • On at least a few airings of episodes that aired during season 1, such as on a 2004 airing of "Sing-a-Song Norville/Tell Me a Tale", Cree Summer reading the first part of the monologue is reused from the second season of Clifford the Big Red Dog, alternating with Orlando Brown's voice-over.
• Plaza Sésamo and Dragon Tales (Season 2): "This program is funded in part by a Ready To Learn grant from the US Department of Education, through the Corporation for Public Broadcasting."
• Reading Rainbow (2003-2006):
  • "Reading Rainbow is also made possible by a Ready To Learn television cooperative agreement from the US Department of Education through the Public Broadcasting Service." (DVD versions edit out the word "also".)
  • 2004-2005 episodes (opening): "This program was funded in part by a Ready To Learn television cooperative agreement from the US Department of Education through the Public Broadcasting Service."
  • 2005 episodes (closing) and reruns (2006-2009): "And by a Ready To Learn television cooperative agreement from the US Department of Education through the Public Broadcasting Service."
• Sesame Street: Gordon (played by Roscoe Orman) says "Sesame Street is also brought to you by a Ready To Learn television cooperative agreement from the US Department of Education through the Public Broadcasting Service. And by the Corporation for Public Broadcasting."
• Dragon Tales (Season 3): "This program was funded in part by a Ready to Learn, No Child Left Behind grant from the US Department of Education though the Public Broadcasting Service, and by contributions to your PBS station from viewers like you! Thank you."

Availability: It can be seen on old PBS Kids DVDs and on VHS tapes or recordings.

• It appeared on Clifford the Big Red Dog (until 2011, when the variants were plastered as a result of the show being repackaged; some PBS stations like KET and WFWA continued to use the older prints until 2015; thus, these variants were retained on them), seasons 2-3 of Dragon Tales, Clifford's Puppy Days, seasons 33-44 of Sesame Street, PBS Kids prints of Plaza Sésamo, and seasons 20-21 of Reading Rainbow (as well as post-2003 reruns of the show).
• All of these shows, aside from Sesame Street, are now gone from PBS stations, but the variants can be seen on certain Reading Rainbow and Dragon Tales VHS tapes and DVDs.
• Though most of these variants stopped being used regularly in 2006 after Reading Rainbow ended, Sesame Street continued to use the centered version of the CPB logo until season 44.
• By the 2020s, the Clifford's Puppy Days variants were the only variants that could still be seen on TV, as the show did not receive an updated funding screen, and although the show stopped airing regularly on PBS in 2014, reruns continued to be shown on certain holidays until the show stopped airing on PBS entirely in April 2022. Since then, any and all remaining appearances have ended.
• Some late 2000s airings of Dragon Tales (like on CET and KET) would start with this funding plug and skip the preceding sponsors.

Legacy:

• These funding bumpers are very well-known and fondly remembered by many.
• It was once rumored by a YouTube video uploaded back in 2008 or 2009 that at least one airing of Clifford the Big Red Dog went straight to the show's intro, cutting out the sponsors that usually followed this funding bumper and the "Viewers Like You" screen. This has been disputed, as the video (simply titled "PBS Kids") has since been either removed or privated.

3rd Logo (September 4, 2000-August 31, 2008)

• 
  Dot variant
• 
  Dash variant
• 
• 
• 

Visuals:

• Dash / Boy: On a green background with spinning circles, there is Dash as a caveman with an emotionless face, then he squashes himself to become a scuba diver, after which the background changes to blue and the circles float away. Finally, he squashes himself again to become a robot. He grabs a white oval with the letters "PBS" in it. He then squashes himself once more, turning into the circular PBS Kids logo. Blue bubbles are shaking on a pastel spring bud background.
• Dot / Girl: On the same green background, there is Dot at first a tiger with her hair covering her ears unlike in the Boy variant. When she squashes herself to become an octopus, she puffs her cheeks and then smiles. Finally, she squashes herself again to become an astronaut. After that, she squashes herself one last time, turning into the circular PBS Kids logo on a blue background with stars.
• Also, like the previous logo at the lower-left corner of the screen, the URL address for PBS Kids will appear like before. In both variants, either Dash or Dot is on the top-right corner of the screen.

Trivia:

• Coloring pages based on these system cues exist.
• This logo was produced in 1999, as evidenced by its appearance on a Lee Hunt Associate reel for PBS Kids.

Variants:

• On international prints of PBS Kids shows (mainly from the Bookworm Bunch programming block, but produced by Nelvana), as well as the series George Shrinks, Seven Little Monsters, The Berenstain Bears (2003 series) and Marvin the Tap-Dancing Horse, there is a variation in which the logo is a still picture of the Astronaut part of this logo. However, the logo is slightly off-center and Dash in his robot form is replaced with the words "Produced In Association With" and the PBS "Circle P-Head" logo below. A French variant of this logo also exists, where the "Produced In Association With" text is translated into "Produit en Association avec".
  • Two variants of the French variant also exist: one where the font is Lemonade ICG Bold and has a white outline (the same font as the Caillou credits) and one where the font and color are the same as the English variant.
• A cropped 16:9 version of the Dot variant exists. Seen on DragonflyTV.

Technique: Digital ink-and-paint animation done at Lee Hunt Associates.

Audio: A quirky, avant-garde synth-pop theme different from the one before, also composed by Baron & Baron. It starts off with some kids softly scatting the music from the 1999 logo, which is one octave higher, at first accompanied by a synthesizer, then a weird bubbling-up-like rocket ship sound effect (which can be heard echoing in the Dash variant), and then the kids singing the company name in a higher tone than the previous logo.

• The Dot variant has cat-like sounds and a group of kids saying "Boing!" in the background. The synths are also an octave higher and the bubbling sound is slightly delayed when Dot becomes an octopus. When Dot becomes an astronaut, a THX-like sound is heard. Faint "thud" sounds are heard over the company chant.
• The Dash variant has the kids chanting in the same key, but an octave lower and a tongue rolling sound when Dash becomes a scuba diver. When Dash grabs the "PBS" bubble, a whoosh and a robotic gasp are heard. A deep synth-bass line is then heard under the company chant.

Audio Variants:

• None, or the respective show's closing theme for the international variant.
• Spanish-dubbed programming had redubbed scatting, with "PBS Kids" being pronounced "pe-be-ese kids". On Plaza Sesamo, the regular audio would also cut off when this happened.

Availability:

• Colouring Pages: They have disappeared from the PBS Kids website since the mid-2000s.
• Animated Variant: It was first spotted on a Lee Hunt Associates reel featuring other PBS Kids bumpers made and introduced in 1999. Seen on 1999-2008 prints of PBS Kids programming from the era, though most of the shows that used it were either plastered with newer logos or removed from PBS stations entirely. International prints of PBS Kids programs have also cut this logo and funding credits and replaced them with the International variant. It also appears on certain Sony Wonder DVDs of Arthur following the funding credits. On Mister Rogers' Neighborhood, the Dot variant appeared on Twitch.tv's print of 'Episode #1526', and the Dash variant was retained on PBS airings of 'Episode #1482', including the 2018 remastered version up until October 2021, when the logo was plastered. The Dot variant was also used on Reading Rainbow DVDs dedicated to particular episodes originally broadcast in 2004. Again, whatever remaining appearances of this logo were likely ended when the channel rebranded its logo in July 2022.
• International Variant: Seen at the end of PBS Kids series at the time. It was preserved on Qubo airings of Marvin the Tap-Dancing Horse, and Columbia/TriStar/Sony Pictures Home Entertainment DVD and VHS prints of 2003's The Berenstain Bears. Also appears on Timothy Goes to School on Tubi, Treehouse Direct and until 2017, when the channel lost the broadcast rights to the show, Tiny Pop airings in the UK.

Legacy: Same as the first logo.

4th Logo (September 3, 2001-April 1, 2015)

• 

Visuals: There is the PBS Kids logo (which has "KIDS" in white below) above in-credit. The text, "THIS PROGRAM [WAS] PARTIALLY FUNDED BY" is seen above the logo.

Technique: A still digital graphic.

Audio: The closing theme of the show.

Availability: Seen on Sagwa, the Chinese Siamese Cat and before the NBCUniversal logo on international prints of Curious George.

5th Logo (September 2, 2002-October 7, 2013)

• 
  Snow Globe
• 
  Fishbowl

Visuals:

• Snow Globe: Dash ice skates on a pond, then suddenly feels the ground shaking and stops. After the camera shakes, it pans out to reveal that he is in a yellow snow globe, which is held by Dot looking at the viewer(s) shaking it, which causes the snow globe to start snowing; Dot then giggles. Snowflakes cover the screen to transition to the circular PBS Kids logo on a light blue background with snowflakes.
• Fishbowl: On a lime green background, Dash looks at a goldfish in his fishbowl on a desk. The screen cuts to a close-up of the fishbowl as Dash comes to the fishbowl the goldfish is in. The goldfish then gets surprised when Dash looks at him before bubbles cover the screen to transition to Dash as an orange fish appearing then swimming in the water as Dash imagines. After a second, he gets swallowed by Dot as a green fish. Before Dot can look at the viewer(s), bubbles cover the screen to transition to the circular PBS Kids logo with Dot afterwards on an aquamarine background with bubbles.

Variants:

• On CBBC airings of Martha Speaks, the Fishbowl ident is still.
• Sometimes the pbskids.org URL appears when the PBS Kids logo appears.
• There is a prototype variant of the Snow Globe bumper where the color of the background is a bit darker, the pond has a slightly different shape, the animation is different and less smoother, the snowflakes are brighter and bigger, Dot is looking down instead of at the viewer, she has fingers and the word "KIDS" is added below the circular PBS Kids logo. This variant is seen on season 1 of Jakers! The Adventures of Piggley Winks.
• There is a accurate widescreen version of the Fishbowl bumper also has the word "KIDS" being added below the circular PBS Kids logo; however, there are no other changes. It includes differences that the Fishbowl variant of this logo is presented in widescreen: It is zoomed in slightly at the beginning of the logo when Dash looks at a goldfish in his fishbowl, the close-up of the fishbowl is a bit zoomed out, the fish are slightly off the screen, the bubbles are more brighter and bigger and the word "KIDS" is added below the circular PBS Kids logo. This variant is seen on season 2 of Jakers! The Adventures of Piggley Winks, early-2008 episodes of Sid the Science Kid and Lomax the Hound of Music.
• Cropped 16:9 versions exist.
• An uncropped version of this logo appeared on PBS Kids airings of most episodes of WordWorld.
• An uncropped version of the Fishbowl ident (no URL is shown) appeared on NCircle Entertainment DVD releases of WordWorld.

Technique: Traditional animation by Primal Screen in Atlanta, Georgia, who were also known for their work with Cartoon Network.

Audio:

• Snow Globe: A whimsical 10-note vibraphone tune (the last four notes are the company's jingle, possibly spoofing C. E. Levy's "Skater's Waltz" or Joseph Martin's "Come to the Music" but in F-major), accompanied by jingle bells followed by the "Doink!" sound and the kids saying the company name.
• Fish Bowl: Bubbling sounds, accompanied by a boy scatting the slightly higher version of the 1999 jingle circle lipped as if to imitate a fish followed by the same "Doink!" sound and the kids saying the company name.
• The company chant sounds less like singing and more like a simple yell with a girl giggling at the end. If one listens closely, they can also hear the company chant from the Dot variant of the 1999 logo.

Audio Variant: An error version of the Fishbowl ident uses the Snow Globe variant theme. This can be only heard on early PBS Kids airings of most episodes of WordWorld.

Audio Trivia: The music and sound design for the 2001 expansion branding (including this logo) was done by Stephen Mank, from Primal Screen themselves.

Availability:

• It appeared on 2002-2013 prints of PBS Kids programming from this era, though many of the shows that used it have since been plastered with newer logos or stopped airing on PBS completely.
• This logo was first seen on a Primal Screen reel featuring other PBS Kids idents, most of which were produced and premiered between 2000 and 2001; its first introduction on TV was presumably on Arthur: It's Only Rock 'n' Roll.
• Like before, the 2nd ident appears on a few Arthur DVDs by Sony Wonder (such as Arthur's Tooth).
• The prototype variant of the 1st ident can be found on season 1 of Jakers! The Adventures of Piggley Winks.
• The prototype version of the 2nd ident can be found on season 2 of Jakers! The Adventures of Piggley Winks, early 2008 episodes of Sid the Science Kid and Lomax the Hound of Music.
• Like before, the prototype version of the 2nd ident also appears on a Prime Video print of the Sid The Science Kid episode "Enough with the Seashells".
• The 2nd ident sometimes appeared on a few episodes of Clifford's Puppy Days.
• Like before, the Fishbowl ident appeared on NCircle DVD releases of WordWorld.
• The cropped 16:9 version of this logo was likely seen on early Martha Speaks episodes, DragonflyTV and Super Why!.
• The normal fishbowl variant was seen on the final season of Jakers! The Adventures of Piggley Winks.
• A native 16:9 variant of the fish bumper is also rare, only seen on HD feeds of PBS stations if they were available.
• The prototype variant of the snow globe bumper appeared on Jakers! The Adventures of Piggley Winks, which has not been rerun on PBS Kids since August 2008. It may have appeared on some airings of It's a Big Big World as well.
• This logo does not appear on Mister Rogers Neighborhood.
• Whatever remaining appearances of this logo were likely ended when the company rebranded its logo in July 2022.

Legacy: Also a well-known and memorable logo from PBS.

6th Logo (November 25, 2005)

• 
• 

Visuals:

• Sports: The first element shown is a soccer ball being kicked to the left by Dash, wearing a blue and black uniform. Then the soccer ball turns into a tennis ball, which Dot, wearing a white and Template:Colro tennis uniform, hits with a tennis racket. The ball turns into a baseball, which Dash, now in a blue uniform and helmet, hits with a bat. The ball then flies past a scoreboard with the circular PBS Kids logo on it and out of the stadium. In the end, there is a crowd cheering.
• Paper: The logo starts with Dot and Dash walking through what appears to be a factory. Then, there is a roll of polka-dotted wrapping paper, which the two roll up by its end. With it, the circular PBS Kids logo flies in.
• Sandcastles: On a bright sunny background in a beach-like setting, there is Dash in a bathing suit and sandals. To the right of him is a sandcastle that he built. He tries to show it off to Dot but then he is surprised as the camera zooms out to reveal Dot's sand structure, which is a sphinx with her head on it. She dusts off her hands as Dash looks in awe at her structure. Then the screen fades to the circular PBS Kids logo.

Technique: Traditional animation.

Audio: Same as the 1st logo's Dot variant with additional sound effects.

Availability: These were only shown during the Big Big Friend Day special, which aired on PBS Kids on November 25, 2005.

7th Logo (September 4, 2006-September 4, 2009)

• 

Visuals: They generally vary, but they typically feature the PBS Kids logo at the end.

Technique: 2D computer animation.

Audio: The PBS Kids theme played in different tones and by different instruments, which vary depending on the variant.

Availability: Only seen on some pre-2009 PBS Kids Preschool block episodes from September 4, 2006 to September 4, 2009.

8th Logo (September 1, 2008-October 7, 2013)

• 
  "Telescope" variant
• 
  "Firefly" variant
• 
  "Flag" variant
• 
  "Fireworks" variant
• 
  "Daffodil" variant
• 
  "Ants" variant
• 
  "Pond" variant
• 
  "Magnet" variant
• 
  "Carrots" variant
• 
  "Sheep" variant
• 
  "Camera" variant
• 
  "Tree" variant
• 
  "Bubbles" variant
• 
  "Sand Castles" variant
• 
  "Ball" variant
• 
  "Kite" variant
• 
  "Puddle" variant
• 
  "Rain" variant
• 
  "Balloon" variant
• 
  "Bird" variant
• 
  Valentine's Day variant
• 
  Dash's Dance Party (2009-2010)
• 
  Exercise with Coach Hooper
• 
  Dash's Dance Party (2010-2013)

Visuals: The logo shows Dot and Dash doing a certain activity before the PBS Kids circular logo is shown with the URL elsewhere on the screen.

Activities: Here are some of the variations of the activities included:

• Bubbles
• Telescopes
• Fireflies
• Rock Climbing
• Picnic
• Garden
• Magnets
• Fireworks
• Swimming
• Ants
• Daffodil
• Balloon
• Sandbox
• Camera
• Carrots
• Submarine
• Cave

Trivia: These IDs were animated and composed by Primal Screen, who previously made PBS Kids' 2001 branding elements (see the 5th logo). Stephen Mank, as with the 5th logo, handled this logo's music.

Variants:

• Dash's Dance Party: The logo starts with Dash in front of the PBS Kids logo as he says "Thanks for playing! Gotta Dash!" He then runs away as his head pops up inside the green circle, either looking at the viewer or (starting with the premiere of The Cat in the Hat Knows a Lot About That! in 2010) looking to the left.
• Exercise with Coach Hooper: The logo is essentially just a brief shot of a close-up of the PBS Kids logo on Hooper's cap.
• Box: Dot steps into a box, imagining she is a sailor, a cowboy, a ranger, and an astronaut. Dot then climbs out of the box, walking like she's on the moon with Dash.
• There are also two Valentine's Day variants used in 2009. Dash's version has him blowing up a pink balloon and Dot's version has her receiving Valentine's cards in the mailbox. Both versions end with the PBS Kids circle logo on a hot magenta/cerise-textured background while hearts are cascading in the background.
• Footprints (unused): Dash is in a forest following a trail. He sees the PBS Kids logo.
• Starting in 2009 with the premiere of Dinosaur Train, the word "KIDS" is moved up to the thought bubble. This was never used on actual airings of PBS Kids shows as they still used the original variants.
• The logo may be in 4:3 aspect ratio.

Technique: Traditional animation mixed with CGI environments.

Audio:

• Music: The 1st ident's jingle once again, but much more conservative/conventional in nature and made with live instruments. The musical instruments also vary depending on the activity.
  • "Sandbox" has a bassoon, vibraphone, synth-organ, and a tuba.
  • "Daffodil" has a vibraphone and tuba.
  • "Bubbles" has a pizzicato.
  • "Fireflies" has a synth-bassoon.
  • "Camera" has a slit drum and marimba.
  • "Fireworks" has a hang, timpani, snare drum, and bass violin.
  • "Carrots" has a synth-organ.
  • "Sheep" has a banjo.
  • "Balloon" has a mandobass and percussion.
  • Dash's Valentine's Day variant has a jazzy bass violin pizzicato tune with drums beating. Dot's Valentine's Day variant has a South American-style folk dance tune with conga drums, piano, and acoustic guitar. Both idents have different music, ending with a group of kids yelling "Happy Valentine's Day!", then either Dash or Dot say "From PBS Kids."
• Sounds:
  • "Camera" has a sound of the camera clicking and taking a picture.
  • "Carrots" has the sounds of Dash pulling out the carrots and a stock rooster crowing sound ("Sound Ideas, BIRD, ROOSTER - MORNING CALL, ANIMAL 01").
  • "Sheep" has the sound of sheep bleating.
  • "Bubbles" has the sound of the bubbles popping and then a slide whistle sliding up when Dot blows the bubble with the PBS Kids logo on it.
  • "Frog" has the sound of a frog croaking in various pitches, along with cartoon "BOING!" sounds.

Availability:

• It appeared on 2008-2013 prints of PBS Kids programming, though many of the shows that had this logo either no longer air on PBS or have been plastered with the 2013 and 2022 PBS Kids logos.
• However, the shows Caillou, WordWorld and season 1 of Sid the Science Kid were not updated to use the new logos outside of the PBS Kids 24/7 channel (launched in 2017); thus, the shows still retained these logos on PBS airings. However, very few PBS stations still aired the shows after they ended; they got removed from the air in 2020, 2022 and 2023, respectively. PBS Kids channel airings of the two shows removed this logo.
• Also seen on some post-2009 PBS Kids Preschool block episodes from September 7, 2009 to October 4, 2013.
• Certain variants have been spotted on Sid the Science Kid DVDs, but this logo does not appear on DVDs of other PBS Kids shows from the era.
• Some PBS stations, especially ones with their own kids subchannel before 2017, often used their own recordings of shows often captured when these logos were still in use (WFWA for example), which resulted in these logos being seen again on some stations. However, not many stations still use their own recordings, as most have switched to using the PBS national feed by now.
• The PBS station WNEO in Alliance, Ohio also occasionally still uses these logos as general bumpers to fill in time between commercials.
• According to some recordings, the logo is believed to have made its first appearance on Sid the Science Kid. Rootle airings of 2008-2013 broadcasts may definitely have this logo.
• It also appeared on Netflix prints of Angelina Ballerina: The Next Steps and Barney and Friends, probably due to Netflix using PBS Kids prints, rather than the physical media prints they used for Bob the Builder: Ready, Steady, Build!.
• Once again, whatever remaining appearances of this logo very likely ended when the channel rebranded its logo in July 2022.

Legacy: Several disliked the new art style, slower pacing, lack of quirkiness/surrealism and the more conservative/conventional jingle when they first came out. As with many other idents however, these are still fondly remembered and well-liked by many.

9th Logo (October 7, 2013-2023)

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• 
  "Zipline" variant
• 
  "Beehive" variant
• 
  "Magnet" variant
• 
  "Moonwalk" variant
• 
  "Ping-Pong" variant
• 
  "Power of 10" variant"
• 
  "Cavern" variant
• 
  "Big Band" variant
• 
  "Trampoline" variant
• 
  "Yo-Yo" variant
• 
  "Lemonade" variant
• 
  "Bubbles" variant
• 
  "Speaker" variant
• 
  "Piano" variant
• 
  "Frisbee" variant
• 
  "Hanging" variant
• 
  "Parachute" variant
• 
  "Balloon" variant
• 
  "Firefly" variant

Visuals: In the same vein as the previous logo, the logo shows a redesigned Dot, along with two new characters, a girl with a biker helmet named Dee and a boy with a raccoon tail named Del, doing a certain activity. Then the PBS Kids circular logo is shown, with Dash using his 1999 design. Also, Dash's PBS Kids logo is seen on every variation (as Dot's version had been retired around this time).

Variants: Like the previous logo, here are some of the variations of the activities included:

• Zipline
• Beehive
• Forest Run
• Magnet
• Moonwalk
• Ping Pong
• Power of 10
• Cave
• Band Parade
• Trampoline
• Yo-yo
• Lemonade
• France
• Bubbles
• Rockstar
• Piano
• Frisbee

A second set of system cues were created in 2015:

• Asteroid Hop
• Carrot Forest
• Gull
• Motherboard
• Prism Parkour
• Scientist
• What Box

Trivia: This logo was designed by longtime PBS Kids creative director Chris Bishop, and animated by Primal Screen, previously responsible for PBS Kids' 2001 and 2008 branding elements.

Technique: Toon-Boom by Primal Screen.

Audio: The music from the 1st logo is used again, but without the kids chanting or the kid saying the company name at the end. Like the previous logo, the musical instruments these variants are played with vary depending on the activity, exactly like the 12th PBS ident. Also, the 1st logo's theme can be heard in different pitches. All themes were composed by Flavorlab.

• Zipline, Magnet, Ping-Pong, Balloon Launch, Light Rays, Ladybug, Mainframe and Ants have crazy-like music and then the PBS Kids jingle in A/E. The Ping-Pong, Balloon Launch, Ladybug and Mainframe variants have the music played on an accordion.
• Piano, Trampoline, Board Game, Jump Rope, Giraffe, Power of 10, Bubbles, Jelly Sandwich, Frisbee Climb, Jack-In-The-Box, Yo-Yo, Carrots and Apples have a 4-note synth organ theme, (B, A, G♯, E) which sounds similar to the song “Pretty Wings” by Maxwell or the Qumi-Qumi theme and then the PBS Kids jingle in what sounds like E and A at the same time. Frisbee Climb, Jelly Sandwich and Jump Rope had the 4/4 drum beat replaced with an exotic-like drum music.
• Moonwalk, Beehive, Waterski, Collecting Fruits and Lab Splat have the music in B♭ and then the PBS Kids mnemonic is heard.
• Fireflies, Tuba, Trapeze, and Parachute have shrill music, followed by the PBS Kids mnemonic in its traditional pitch and rhythm.
• Lemonade, Paint Flip, Bats, and Comet have an accordion tune sounding similar to the CBN and NBC jingles in E minor with a random bottle synth and the PBS Kids jingle in A.

Audio Variant: On home media releases from 2016 to 2022, a female announcer says "PBS Kids opens worlds of possibilities for all children, thanks to PBS stations and viewers like you." for the Paint Flip variant, or "Help all kids grow and learn with PBS Kids. Thank you for supporting your PBS station." for the Frisbee Climb variant.

Availability:

• This logo was first seen on the debut episode of Peg + Cat and was used on 2013-2023 PBS Kids programming onwards. Like before, some of the shows that had this logo either stopped airing on PBS or had been plastered with the 2022 PBS Kids logo.
• This plasters previous logos and the closing funding credits on 2013 to 2017 reruns of Fetch! with Ruff Ruffman, but otherwise doesn't appear at all on the PBS Kids Channel.
• This logo also plasters the 1971 PBS logo and 1999 PBS Kids logo on the 2018 week-long rebroadcast of vintage episodes of Mister Rogers' Neighborhood, beginning with "Death of a Goldfish", and it also appears on newer entries into the Saturday morning rotation.
• This doesn't appear on the older Saturday morning package, however—episodes from that package retain the classic Dash and Dot logos.
• Also seen on the final episode of the PBS Kids Preschool block on October 7, 2013.
• The logo was also used as a station ident and a home entertainment logo.
• Beginning on July 19, 2022, PBS Kids rolled out a new multi-platform logo without the Dash character, which resulted in changes to older branding elements like these. An on air rebrand followed - a transitional period between the two logos is underway.

Legacy: These idents are a lot more divisive among fans than the 8th logo. Some dislike the new art style, faster pacing, character designs, and removal of Dash. Other fans like the idents however, finding them cute and creative.

10th Logo (2017-)

Visuals: There are some animals (or robots for the Clifford variant) doing an activity like dancing or playing a game while the funding credits are announced. The animation for these are usually recycled from existing station idents used by PBS stations.

Variants:

• For special presentations like the Gruffalo and Friends event and Dinosaur Train: Adventure Island, a generic funding screen is used with the voiceover "This program is made possible in part by contributions to your PBS station by viewers like you, thank you." Three dogs (two of which look like an Airedale and a Scottish terrier) dig up and fight over bones until all three of them end up finding one.
• For Let's Go Luna, there is a squirrel surrounded by acorns. A massive flock of red birds fights over the acorns, leaving one sad bird without any acorns to eat behind. The squirrel gives the sad bird its last acorn. The funding credits are on screen.
• For Xavier Riddle and the Secret Museum, rabbits in a garden pop out of holes and chase each other while the funding credits appear on screen.
• For Clifford the Big Red Dog (2019 series), robots dance on a conveyor belt while the funding credits appear on screen.
• For season 1 of Elinor Wonders Why and Rosie's Rules, there is a city background with a bird on a bench. There are also many black and yellow buildings, some trees, and a sailboat on a pond. The bird watches the funding credits appear on screen.

Technique: Animation that is recycled from existing station idents, as mentioned above.

Audio:

• The generic funding screen uses slow relaxing music that sounds similar to some Animal Crossing music.
• The Let's Go Luna funding screen uses faster and upbeat music.
• The Xavier Riddle and the Secret Museum funding screen recycles music from a 2008 PBS Kids station ID.
• The Clifford the Big Red Dog (2019 series) funding screen uses jazzy music.
• The Elinor Wonders Why and Rosie's Rules funding screens use the music from the "Birdhouse" system cue.

Availability:

• Can be seen on Let's Go Luna, Xavier Riddle and the Secret Museum, Clifford the Big Red Dog (2019), season 1 of Elinor Wonders Why and other PBS Kids shows from the late 2010s to early 2020s.
  • The Clifford the Big Red Dog (2019) variant is no shown on PBS Kids these days, due to said show being removed from the air.
• This funding credit (or even the Ready Jet Go! funding) isn't shown at all on PBS Kids airings of Ready Jet Go! Space Camp: The Movie, which was distributed by Universal 1440 Entertainment without any involvement from PBS Kids.

11th Logo (November 21, 2018-)

• 

Visuals: There is the PBS Kids logo either still or getting formed by objects.

Variants: Each vary by show:

• Let's Go Luna/Xavier Riddle and The Secret Museum: A colorful yoyo is seen spinning on a light blue background. Suddenly, the yoyo's string disappears and the yoyo morphs into the PBS Kids circular logo with Dash in it.
  • TVO Kids and National Geographic Kids airings don't have this logo appearing at all.
• Clifford the Big Red Dog (2019): Several paintballs fly and combine together to form the PBS Kids logo, then Dash looks up at the PBS Kids text.
• Elinor Wonders Why: It's an updated version of the 3rd logo: just a still PBS Kids logo superimposed on the credits. Season 2, international prints and DVDs don't have the logo.
• City Island and Together We Can: Fireworks explode over a purple city skyline. The 2022 PBS Kids logo appears from the fireworks.

Technique: Toon-Boom.

Audio: The ending theme of the TV series.

Audio Variants:

• On the Clifford the Big Red Dog reboot, it uses a ukulele theme with a twelve-note whistling tune and drum beats, the first four notes sound similar to the Disney Channel logo.
• On PBS Kids airings of said series, the logo is silent.

Availability:

• It is currently used on PBS Kids programming that has used it in original production. Some shows that are PBS Kids original productions, like Hero Elementary, which uses the Twin Cities PBS logo followed by Portfolio Entertainment, and Donkey Hodie, may not use it.
• The logo was also used as a station ident.
• This doesn't appear on newer episodes of PBS Kids programs that recently aired on PBS Kids before either the series premiere date of Let's Go Luna or on Sesame Street. The City Island and Together We Can logo does not appear on Rosie's Rules, Super Why's Comic Book Adventures or Lyla in the Loop as resulted for the new logo.
• As mentioned for the previous logo, PBS Kids introduced a new multi-platform logo without Dash, so the Dash variant is in the process of being phased out.

12th Logo (July 19, 2022-)

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Visuals: It reuses animation from the 2013 and 2015 system cues, but replaces the logo with the new version, which is a blue circle with "PBS KIDS", with "PBS" in green and "KIDS" in white.

Variants: Same as the 9th logo.

• Fishbowl: A girl puts fish food into a fishbowl with the PBS Kids logo. Then, a hand goldfish comes out of the drawing.

Technique: Same as the 9th logo.

Audio: Same as the 9th logo.

Availability:

• It debuted in a sizzle reel on June 30, 2022, and later made its television debut on July 19 in the same year.
• This logo is also used as a home entertainment logo on DVD releases starting with Daniel Tiger's Neighborhood: Top 10 Tiger Tales! on January 17, 2023.

Legacy: The design of the new logo is polarizing, with some considering it another example to the minimalization trend in logo design and others considering it a breath of fresh air.

See Also

• PBS Kids Go!
• PBS Kids (Live TV Openers)