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Normal (1993-1998)
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"e/i" variant (1997-1999)
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The "Surprise!" variant (1993-1999)
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{{Infobox company|founded=July 11, 1994 ({{age|1994|7|11}} years ago)|country=United States|formerly=PTV (1994-1999)|image=PBS Kids logo (2022).svg|parent=[[PBS]]|name=PBS Kids}}
=== Background===
'''PBS Kids''' is a children's programming block on [[PBS]] and 24-hour digital channel.
{{SeparateTOC
|PBS for Kids / PTV|
{{ImageTOC
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}}
}}
==PBS for Kids / PTV==
===
<tabber>
Images=
<gallery mode="packed" heights="200">
</gallery>
▲|P-Pals ID (1993).png|Normal (1993-1998)
▲|P-Pals ID (1993, e-i variant).png|"e/i" variant (1997-1999)
▲|P-Pals ID (1993, surprise variant).png|The "Surprise!" variant (1993-1999)
|-|
Videos=
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</tabber>
{{Guidance detail|reason=jumpscare(0:11)}}
'''Visuals:''' Over a white background, three crudely-drawn P-heads are seen. The first one is wearing a red cap and an earring. They sing "This is! P-B-SSSSSS!" (the "P-B-SSSSSS!" part of which is done by a female choir) while moving their arms and changing patterns (which are described below; the first two patterns are repeated before the third one):▼
▲'''Visuals:''' Over a white background, three crudely-drawn P-heads are seen. The first one is wearing a {{color|red}} cap and an earring. They sing "This is! P-B-SSSSSS!" (the "P-B-SSSSSS!" part of which is done by a female choir) while moving their arms and changing patterns (which are described below; the first two patterns are repeated before the third one):
* Blue with purple dots/yellow squares, green/yellow with purple/orange zig-zags and red with green/yellow squares.▼
*
▲* {{color|Blue}} with {{color|darkviolet|purple}} dots/{{color|gold|yellow}} squares, {{color|green|green}}/{{color|gold|yellow}} with {{color|darkviolet|purple}}/{{color|orange}} zig-zags and {{color|red}} with {{color|green}}/{{color|gold|yellow}} squares.
* {{color|darkviolet|Purple}} with {{color|blue}} circles/squares, {{color|red}} with {{color|gold|yellow}} zig-zags/circles and {{color|green}} with {{color|darkviolet|purple}} rectangles/wavy lines.
Near the end, they raise their arms in the air and the first one ad-libs "Woo-hoo-hooooo!" a-la Michael Jackson as his cap flies off. The word "'''{{font|serif|PBS}}'''" in the same font as the 3rd [[PBS]] logo fades in as the cap drops back on his head, and an {{color|orange}} P-head dog "P-Pet", runs across the screen, barks and walks away.
'''Trivia:'''
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**When P-Pet runs across the screen as "'''{{font|serif|PBS}}'''" fades in, it's a reference to the spectral lines of the 4th logo.
**The finished product closely resembles that of the 5th logo.
*The first P-head is actually named Pernell, one of PTV's mascots. In this logo he is differently
*Some stations had to pull the "Surprise!" variant because it frightened children.
'''Variants:'''
*There is a variation where P-Pet gives Pernell a {{color|darkblue|dark blue}} balloon with the text "{{font|Comic Sans MS|e/i}}" (pronounced "ee-eye", short for "Educational and Informative") on it in a slightly condensed Comic Sans, which was added in 1997, a year after the 6th PBS ident debuted.
*Sometimes, the logo fades out after P-Pet barks.
*There is a variation where the camera quickly goes through a doorway on a black background and the three color-changing P-Pals are seen against a white background, with confetti falling from the top, and they yell "Surprise!" and cheer with loud party horns heard in the background. The patterns the P-heads change are also different and there is no text. This was a short-lived version and was usually played in-between shows as a promo. The short version was used all the way up until 1999 on IPTV.
**There is a long version of the "Surprise!" variant which first takes place on a black background. The door opens and closes as one of the P-Pals, Penny, peeks in and out. P-Pet (from the standard version) walks through the screen and into the door. Then another P-Pal, Pete, peeks in and out from the above. Then the door opens and
***There is another variant of this long version, where the animation is believed to come from. During the above animation, some kids say "The P-Pals are coming!" various times. Then, before the door opens, they say "Who are the P-Pals?" After the P-Pals yell "Surprise!", they shout "The P-Pals are coming!" and one of the kids says "Watch for them!"
*On a 1994 episode of ''In the Mix'', the logo looks a bit washed-out with the brightness and contrast pumped up in excess.
*There is a variant where
'''Technique:''' 2D animation.
'''Audio:''' A techno-pop tune with a synth-horn, drums (Performed by means of a drum machine) and a bass, as well as the P-Pals singing their lines and P-Pet barking. The drum machine was a Roland R-8. The tune sounds similar to "Verb: That's What's Happening" from ''Schoolhouse Rock!'' (which aired 29 years before this logo), as well as an old commercial for ''Sonic the Hedgehog'' on the Sega Genesis.
*The "Surprise!" variation just has loud party horns and cheering, in the voices of characters from PTV shows (e.g. Big Bird and Elmo from ''Sesame Street''). The long versions of the "Surprise!" variation have giggling and a door creaking, as well as the children's voices in the original version.
*The "PTV Park" variant features a playful, circus-like tune with bongos, marimba, electric piano and whistling, as well as two kids saying "Hi! You're in PTV Park on
'''Availability:'''
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<tabber>
Images=
<gallery mode="packed" heights="200">
Kids Video Dash (1999).jpg|
</gallery>
▲|PBS Kids (1999, 2001).png|
▲|Kids Video Dash (1999).jpg|
▲|Kids Video Dot (1999).png|
|-|
Videos=
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'''Visuals:'''
*'''Dash / Boy''': On a {{color|limegreen|lime green}} background, there is a close-up of an eye. The eye blinks. After that, the camera zooms out to reveal a boy (officially named Dash in 2006) wearing a white short-sleeved T-shirt. Then, he points his finger in his head and scratches his head trying to think about something. A great big smile on his face appears and he says
*'''Dot / Girl''': On the same {{color|limegreen|lime green}} background as the boy, there is a pathway at the bottom of the screen, and a girl (officially named Dot in 2007) runs up to the screen, wearing a long sleeved {{color|hotpink|pink}}-striped shirt, black pants and white shoes. Once she reaches the screen, a great big smile on her face appears. A circle zooms out on a white background with moving {{color|hotpink|pink}}, {{color|gold|yellow}} and {{color|blue}} lines. A white thought bubble appears with the letters "'''PBS'''" growing until they reach the bubble. The URL address for PBS Kids appears at the bottom-left corner of the screen.
'''Trivia:'''
* This logo was designed by Richard McGuire (an artist that creates PBS Kids-style characters for the magazine ''The New Yorker'', although he has created PBS Kids-style characters long before this logo was introduced) and Bob Shea for Lee Hunt Associates; the company was acquired by Razorfish in December 1999.
* Dash and Dot were modeled after Lee Hunt's two children, who also appeared in a [https://www.youtube.com/watch?v=mZDQPIx49Ns PBS Kids image spot].
* For their first few weeks, these two
'''Variants:'''
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'''Audio Variants:'''
* The trailer variant uses a synthesized dance-pop theme with a male voiceover asking, "Did you know that your favorite PBS Kids programs are now available on DVD?"
*For the "'''kids'''video" version of the Dash variant, the music from the Dot variant is used for some reason, most likely due to an audio error.
** Another variant has the Dot variant using the music from the Dash variant.
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<tabber>
Images=
<gallery mode="packed" heights="200">
Ready To Learn Television Cooperative Agreement.png|The Ready To Learn Television Cooperative Agreement screen, used from 2002 to 2006
▲|Fundingcreditswithgirl-pbslogo.png|The PBS Kids Ready To Learn screen, used from 2000 to 2005
▲|PBS_Kids_Ready_To_Learn.jpg|The ''Reading Rainbow'' variant of the PBS Kids Ready To Learn screen
</gallery>
▲|US Department of Education.jpg|The U.S. Department of Education screen, used from 2000 to 2006
▲|CPB R-U152.png|A byline-less CPB screen, seen on ''Plaza Sesamó'' and 2000-2002 episodes of ''Clifford''
▲|Corporation For Public Broadcasting (1999, 2001).png|The CPB screen, used from 2000 to 2006
|-|
Videos=
|
One or more descriptions on this page are missing or incomplete. If you have any further information on these logos, please consider editing this page to make our descriptions more complete. |
This article covers logos that contain a jump scare. Editors should list the timestamps, under the videos where such content occurs. |
PBS Kids is a children's programming block on PBS and 24-hour digital channel.
This logo contains a jump scare at 0:11. |
Visuals: Over a white background, three crudely-drawn P-heads are seen. The first one is wearing a red cap and an earring. They sing "This is! P-B-SSSSSS!" (the "P-B-SSSSSS!" part of which is done by a female choir) while moving their arms and changing patterns (which are described below; the first two patterns are repeated before the third one):
Near the end, they raise their arms in the air and the first one ad-libs "Woo-hoo-hooooo!" a-la Michael Jackson as his cap flies off. The word "PBS" in the same font as the 3rd PBS logo fades in as the cap drops back on his head, and an orange P-head dog "P-Pet", runs across the screen, barks and walks away.
Trivia:
Variants:
Technique: 2D animation.
Audio: A techno-pop tune with a synth-horn, drums (Performed by means of a drum machine) and a bass, as well as the P-Pals singing their lines and P-Pet barking. The drum machine was a Roland R-8. The tune sounds similar to "Verb: That's What's Happening" from Schoolhouse Rock! (which aired 29 years before this logo), as well as an old commercial for Sonic the Hedgehog on the Sega Genesis.
Availability:
Legacy: Fondly remembered by many who grew up with this logo, especially Arthur fans. Others may have been scared or annoyed by the loud music and flashing effects, and (for the latter) its plastering of older logos. The "Surprise!" variant is known for startling many due to the quick zoom and even more rapid flashing colors, which may be why it was short-lived or even pulled from some stations.
Visuals: Over footage of kids in red and blue uniforms swinging jump ropes around, the P-head zooms in, facing left as it did until 1984. Then a stylized T, looking like three red dots across with three red dots below, zooms similarly, followed by a green square with a cutout V.
Trivia: The drum break used in this logo is known as the Funky Drummer break, originating from the drum break performed by Clyde Stubblefield in the James Brown single "Funky Drummer" (1970). The sample also appears as the first sample on the first track of "Zero-G Datafile" (1990), volume one, and is well-known for being in the theme tune to The Powerpuff Girls.
Technique: Live action and computer-generated animation.
Audios: A drum beat, with an announcer calling out each letter as they appear.
Availability: This logo and other similar spots appeared following shows aimed at older children during the era, such as Reading Rainbow and reruns of Square One TV.
Visuals:
Trivia:
Variants:
Technique: 2D animation (digitally colored and composited with USAnimation software) by Passion Pictures and King Camera for Lee Hunt Associates.
Audio: A tongue rolling sound, then a catchy four-note a cappella tune sung by a specific gender of kids, depending on each variant; the Dot variant has a chorus of young girls, and the Dash variant has a chorus of young boys. At the end of both (and other variants) idents, a "doink" sound is heard and they all end up eventually singing the company name. In both variants, a bubbling sound is heard when the thought bubble appears. Composed by David Wilson from music studio Baron & Baron. [1]
Audio Variants:
Availability:
Legacy: A very well-known logo and one that is fondly remembered by many for its art style and quirky, experimental music. It can be seen as annoying by some for how long it lasted and plastered older logos, though. It is also a common subject of "logo edits" on YouTube.
Visuals: On a background with two halves of different colors, there is a kid's head and a thought bubble on the bottom and top halves. The background transforms from two different objects to another kid's head. The sponsors for the shows on which this bumper appeared on are next to the kids' heads. Throughout the bumper, the kids' heads smile at the viewer and look around.
Variants:
Technique: Limited computer animation by Razorfish (the successor to Lee Hunt Associates).
Audio: A synth tune with beating drums, scatting, and a whoosh sound at the end, composed by Baron & Baron (who also composed other music used on PBS Kids IDs during this time).
Audio Trivia: The music in this logo originated from a Zoom ID (albeit extended) that debuted a year earlier (1999).
Audio Variants:
Voice-overs:
Availability: Can currently be seen in old PBS Kids DVDs or VHS tapes.
Legacy:
Visuals:
Trivia: Coloring activity pages based on these system cues exist.
Variants:
Technique: Digital ink-and-paint animation done at Lee Hunt Associates.
Audio: A quirky, avant-garde synth-pop theme different from the one before, also composed by Baron & Baron. It starts off with some kids softly scatting the music from the 1999 logo, which is one octave higher, at first accompanied by a synthesizer, then a weird bubbling-up-like rocket ship sound effect (which can be heard echoing in the Dash variant), and then the kids singing the company name in a higher tone than the previous logo.
Audio Variants:
Availability:
Legacy: Same as the first logo.
Visuals: There is the PBS Kids logo (which has "KIDS" in white below) above in-credit. The text, "THIS PROGRAM [WAS] PARTIALLY FUNDED BY" is seen above the logo.
Technique: A still digital graphic.
Audio: The closing theme of the show.
Availability: Seen on Sagwa, the Chinese Siamese Cat and before the NBCUniversal logo on international prints of Curious George.
Visuals:
Variants:
Technique: 2D animation by Primal Screen in Atlanta, Georgia, who are also known for animating the Boomerang IDs from the same time period.
Audio:
Audio Variant: An error version of the Fishbowl ident uses the Snow Globe variant theme. This can be only heard on early PBS Kids airings of most episodes of WordWorld.
Audio Trivia: The music and sound design for the 2001 expansion branding (including this logo) was done by Stephen Mank, from Primal Screen themselves. [2]
Availability:
Legacy: Also a well-known and memorable logo from PBS.
Visuals:
Technique: 2D animation.
Audio: Same as the 1st logo's Dot variant with additional sound effects.
Availability: These were only shown during the Big Big Friend Day special, which aired on PBS Kids on November 25, 2005.
Visuals: Unknown.
Variants: Unknown.
Technique: Unknown.
Audio: Depending on the variant.
Availability: Only seen on some pre-2009 PBS Kids Preschool block episodes from September 4, 2006 to September 4, 2009.
Visuals: The logo shows Dot and Dash doing a certain activity before the PBS Kids circular logo is shown with the URL elsewhere on the screen.
Activities: Here are some of the variations of the activities included:
Variants:
Trivia: These IDs were animated and composed by Primal Screen, who previously made PBS Kids' 2001 branding elements (see the 5th logo). Stephen Mank, as with the 5th logo, handled this logo's music. [3]
Technique: 2D animation and CGI.
Music: The 1st ident's jingle once again, but much more conservative/conventional in nature and made with live instruments. The musical instruments also vary depending on the activity.
Sounds:
Availability:
Legacy: Several disliked the new art style, slower pacing, lack of quirkiness/surrealism and the more conservative/conventional jingle when they first came out. As with many other logos, however, these are still fondly remembered and well-liked by many.
Better images of this logo are needed due to poor picture quality or other issues. You can help AVID by uploading them. |
Visuals: In the same vein as the previous logo, the logo shows a redesigned Dot, along with two new characters, a girl with a biker helmet named Dee and a boy with a raccoon tail named Del, doing a certain activity. Then the PBS Kids circular logo is shown, with Dash using his 1999 design. Also, Dash's PBS Kids logo is seen on every variation (as Dot's version had been retired around this time).
Variants: Like the previous logo, here are some of the variations of the activities included:
A second set of system cues were created in 2015:
Trivia: This logo was designed by longtime PBS Kids creative director Chris Bishop, and animated by Primal Screen, previously responsible for PBS Kids' 2001 and 2008 branding elements.
Technique: 2D flat animation by Primal Screen.
Audio: The music from the 1st logo is used again, but without the kids chanting or the kid saying the company name at the end. Like the previous logo, the musical instruments these variants are played with vary depending on the activity, exactly like the 12th PBS ident. Also, the 1st logo's theme can be heard in different pitches. All themes were composed by Flavorlab. [4]
Audio Variant: On home media releases from 2016 to 2022, a female announcer says "PBS Kids opens worlds of possibilities for all children, thanks to PBS stations and viewers like you." for the Paint Flip variant, or "Help all kids grow and learn with PBS Kids. Thank you for supporting your PBS station." for the Frisbee Climb variant.
Availability:
Legacy: These logos are a lot more divisive among fans than the 8th logo. Some dislike the new art style, faster pacing, character designs, and removal of Dash. Other fans like the logos however, finding them cute and creative.
Visuals: There are some animals (or robots for the Clifford variant) doing an activity like dancing or playing a game while the funding credits are announced. The animation for these are usually recycled from existing station idents used by PBS stations.
Variants:
Technique: Animation that is recycled from existing station idents, as mentioned above.
Audio:
Availability:
Visuals: There is the PBS Kids logo either still or getting formed by objects.
Variants: Each vary by show:
Technique: 2D flat animation.
Audio: The ending theme of the TV series.
Audio Variants:
Availability:
Visuals: Reuses animation from the 2013 and 2015 system cues, but replaces the logo with the new version, which is a blue circle with "PBS KIDS", with "PBS" in green and "KIDS" in white.
Variants: Same as the 9th logo.
Technique: Same as the 9th logo.
Audio: Same as the 9th logo.
Availability:
Legacy: The design of the new logo is polarizing, with some considering it another example to the minimalization trend in logo design and others considering it a breath of fresh air.