PRISM Movie

From the Audiovisual Identity Database, the motion graphics museum

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Background

These were the idents that were seen before movies on the cable channel PRISM.

1st Logo (1980-1982)

Logo: On a purple/pink/black gradient background, we see a golden filmstrip with PRISM logos moving down. As the filmstrip continues to move, the text MOVIES in a dark pink neon font zooms in, and flies up. The same animation plays, but this time, the MOVIES text flies down. The gradient background and filmstrips disappear with a blue flash, replacing the background with a starscape background. We then see the PRISM logo in silver, shining (possibly reused from the 1980 ident) and moving down. Then, the text "MOVIE PRESENTATION" in red fades in with a semicircle of different colors. The text then flashes, and fades to black, usually followed by a rating screen.

Variants:

  • The "MOVIE PRESENTATION" text can be in yellow.
  • A shorter version exists. Here, the logo animates normally, until the final MOVIES text zooms in. It then cuts to the PRISM logo moving down.

Technique: Early computer animation

Music/Sounds: A string piece with numerous bells when the "MOVIES" text appears.

Availability: Extinct. Check old recordings of movies on PRISM from 1980-1982.

2nd Logo (1982)

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