Pacific Electric Picture Company
From the Audiovisual Identity Database, the motion graphics museum
Compiled by
SuperMax124
SuperMax124
Background
Pacific Electric Picture Company was launched on September 16, 2013 by actor Ed Helms, with a first look deal set at Universal Television. Helms brought in Mike Falbo of Mosaic Media Group as the company's EVP Production & Development. The company did not have a logo until 2019.
Logo (January 29, 2019-)
Visuals: The screen fades in on a bridge with rocks and a moon around midnight, as a train passes by a factory with smoke coming out of the pipes on the roof. As the camera gets closer and the screen darkens, there is a closeup of the old-time like sign saying "PACIFIC ELECTRIC PICTURE CO".
Variants:
- Sometimes, a completely different nighttime setting is used. The screen also fades to black, leaving just the sign.
- Another version exists where the logo shines on a black background while it slowly zooms in.
- On True Story, the logo has shocks of blue electricity going through.
Technique: CGI.
Audio: The opening/closing theme of the film/show. Otherwise, a 7-note dreamy tune or the sounds of electricity are heard.
Availability: It's first seen on Corporate Animals. Also seen on Coffee & Kareem, Aunty Donna's Big Ol' House of Fun, Rutherford Falls, and True Story.