Parade Video

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 02:48, 9 October 2023 by Logoarto (talk | contribs) (Text replacement - "Logo:" to "Visuals:")


Background

Parade Video (formerly Parade Videocassettes) was a video company owned by Peter Pan Industries (named after their namesake company, children's music label Peter Pan Records) that was founded in 1984. In the early 1990s, Peter Pan Industries changed its name to PPI Entertainment Group (and in 1999, PPI Entertainment), but Parade Video (alongside sublabels Peter Pan Video and Ambassador Video) continued operating as a sublabel of PPI until 2006 when it was merged into PPI and renamed overall to Inspired Corporation.

1st Logo (1984-1986)


Visuals: We fade in to a blue background. Five, white horizontal lines with the word "Parade" in a script font on them, and the word "VIDEOCASSETTES" underneath, fade in. The logo fades out, along with the background as the movie begins.

Technique: Fading effects.

Audio: The opening theme of the movie.

Availability: Can be seen on Jazzercise tapes and early Denise Austin workout videos. The best place to find it is on eBay.

2nd Logo (1986-1992)


Visuals: On a navy blue-black gradient background, we see an odd pink shape on the screen, covering both the top and bottom of the screen. As it begins to zoom away from us, the pink shape reveals itself to be the word "Parade", in an outlined pink Haettenschweller font zooming out from the top screen and centering itself (the bottom part of the odd shape is the reflection) on the screen. Once centered, the white word "VIDEO" zooms out on the bottom and positions itself under "Parade", then we fade out.

Variants:

  • There is a variant where the shape starts off pixelated but then gets clearer at the end. "VIDEO" is also much smaller and appears as a blur as first, before clearing up and zooming in a bit.
  • A short version of the above version exists.
  • Another variant exists where the entire logo is pink on a black background. "A" and "PRESENTATION" are seen above and below the logo respectively.
  • A darker version of the logo exists.
  • Sometimes "PRESENTS" will appear below.

Technique: 2D computer animation.

Audio: A cheery low-bass synthesizer tune, which sounds a little like Frank Gari's "Turn To/Stand Up" promo music.

Availability: This can be found on a lot of women's workout videotapes. The company also distributed B-movies such as The Fat Spy and Puma Man. The best place to find it is on eBay.

Parade Video
PPI Entertainment
Cookies help us deliver our services. By using our services, you agree to our use of cookies.