Paramount+

Background

CBS All Access is a streaming video service operated by CBS Interactive that was launched on October 28, 2014. It offers original CBS content and from the ViacomCBS library. On September 15, 2020, it was announced that it will be relaunched as Paramount+ on March 4, 2021 as part of its expansion to feature content from ViacomCBS' other brands.

1st Logo (February 19, 2017-)

Logo: On a black background, we see the CBS All Access logo with "ORIGINALS" under it in the same font as "ALL ACCESS". Behind it is half of the typical eye in a big size. Just then, a blue light ascends and makes the logo shine while the text slowly zooms in.

Variant: At the end of most shows, the logo is shortened.

FX/SFX: The big eye, the shining logo and the ascending blue light.

Music/Sounds: A fading synth harmony and then, an orchestral version of CBS's 3-note jingle that almost sounds like the NBC theme. Sometimes it is silent.

Music/Sounds Variant: At the end of its shows, it's a shortened version of the last note from the jingle.

Availability: Seen on original shows such as The Good Fight, Star Trek: Discovery, and The Twilight Zone.. In countries where Discovery is shown on Netflix, the opening variant is replaced by the Netflix Originals logo, while the closing variant remains intact.

Editor's Note: TBA.

2nd Logo (January 23, 2020-)

Logo: On a black background, we see the CBS eye shift to the right and then, "CBS", "ALL" and "ACCESS" from the same last logo pop up one by one while "ORIGINALS" fades in. Then a blue light shines behind the eye and disappears while the logo slowly zooms in.

FX/SFX: The eye shifting to the right, the popping up text and the shining blue light.

Music/Sounds: A re-orchestration of the same jingle from the last logo.

Availability: First seen on the beginning of Star Trek: Picard. The end of the show uses the last logo for some reason. In non-US countries, where Picard is shown on Amazon Prime, this is replaced by the Amazon Originals logo.

Editor's Note: TBA.