Paramount Global: Difference between revisions
From the Audiovisual Identity Database, the motion graphics museum
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Revision as of 18:24, 18 October 2024
 | It is possible that this company may introduce a new on-screen logo. Details: In the wake of Paramount Global's pending merger with Skydance Media, a new logo has been shown to investors. Please do not add ending dates to existing logos or attempt to add a new description until a new logo has debuted. Any premature changes should be reverted immediately. |
Descriptions by
IlCattivo25
Editions by
DisneyInternationalFan, Dison, Sov, TheRealMarcel2000, Thesquidgeeks and CSYC
Video captures courtesy of
Broken Saw and Georgi's Corner
IlCattivo25
Editions by
DisneyInternationalFan, Dison, Sov, TheRealMarcel2000, Thesquidgeeks and CSYC
Video captures courtesy of
Broken Saw and Georgi's Corner
Background
On December 4, 2019, Viacom and CBS Corporation remerged into ViacomCBS. On February 16, 2022, ViacomCBS was officially renamed to Paramount Global (more commonly known simply as Paramount, after the Paramount trademark introduced in 1912), Despite the name change, the company is still often referred to as "Viacom". On July 7, 2024, the company announced that it would merge with Skydance Media in the first half of 2025.
Logo (February 15, 2022-)
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Visuals: The logo uses the 2011 Paramount Pictures logo starting at the point where the stars skim the lake, making ripples in the process. As stars fly nearer to the mountain, the stars, both incoming and encircling the mountain, become two-dimensional and white in color whilst the background fades into dark blue. The mountain then transitions into a two-dimensional form with a cut circle wiping behind it, turning the stars into dark blue; as this is happening, the glossy text "Paramount" zooms out and fades into white to take place beneath the mountain. A reflection of the "Paramount" text fades in below.
Trivia: Like the Paramount Players and Paramount+ logos, this logo may remind some logo fans of the 1975-1986 Paramount Pictures logo, where the background fades to blue after a few seconds and the realistic mountain turns into a stylized version.
Variants:
- Still and short versions exist.
- The trailer for Knuckles (2024) has the logo in red, Knuckles' color.
Technique: CGI, based on the theatrical logo by Devastudios and animated using Terragen by Planetside Studios and Autodesk Maya, made by Loyalkaspar.
Audio: A shimmering theme reminiscent to an orchestra warmup with three initial piano notes, followed by a seven-note string/piano melody (the last seven notes of the 2011 Paramount Pictures logo theme by Michael Giacchino), finished with a stinger once "Paramount" flies in. Composed by YouTooCanWoo.
Audio Variant: Sometimes, the logo is silent or the closing theme plays over it.
Availability:
- So far, this logo is seen on the Paramount social media accounts and on the Paramount website.
- The short version was first seen in a post on Paramount Global's X account on February 18, 2022, which can be viewed here, and subsequently also appears on a number of other videos on the page.
- This logo is also seen on Anderson Silva and Los Enviados.
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