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{{PageCredits|description=Logohub and DannyTheMuppetMan‎|edits=Henrynguye5|video=TVeCinema, Asel Matmusaeva, Joe Leaudox Productions239 and O Canal das Outras Coisas}}
{{PageCredits|description=Logoarto and DannyTheMuppetMan‎|edits=Henrynguye5 DannyTheMuppetMan and AnOrdinaryFox|video=TVeCinema, Asel Matmusaeva, Joe Leaudox Productions239, O Canal das Outras Coisas and AnOrdinaryFox}}

===Background===
'''PlayArte Home Video''' was founded in 1983 as '''Video Arte do Brasil''', starting out distributing National Geographic titles on VHS in Brazil, but as that market was not financially successful, they started releasing various theatrical productions, mostly those from [[MGM Home Entertainment|MGM/UA Home Video]]. They gradually expanded from there, and nowadays they own a cinema chain spread across 2 Brazilian states (PlayArte Cinemas) and a theatrical distribution division (PlayArte Pictures), all part of '''Grupo PlayArte'''.


==Video Arte Do Brasil==
==Video Arte Do Brasil==
===1st Logo (1985-1988)===
===1st Logo (1985-1992)===
{{YouTube|id=https://youtu.be/5bnh96eAcus}}
{{YouTube|id=https://youtu.be/5bnh96eAcus}}
'''Logo:''' On a segmented blue background that quickly turns grey, 2 pyramids with a diagonal cut in them, one of which is upside down, fly around, each with a gold and red side. The pyramids then rest in the center of the screen, with the upside down one being gold and the other red, as "VIDEO ARTE" from the left and "DO BRASIL" from the right respectively slide in between the logo, each with a drop shadow.
'''Visuals:''' On a segmented blue background that quickly turns grey, two pyramids with a diagonal cut in them, one of which is upside down, fly around, each with a gold and red side. The pyramids then rest in the center of the screen, with the upside down one being gold and the other red, as "VIDEO ARTE" from the left and "DO BRASIL" from the right respectively slide in between the logo, each with a drop shadow.


'''Technique:''' CGI.
'''FX/SFX:''' The background changing, the pyramids, the text sliding in. All primitive 80's animation.


'''Music/Sounds:''' A buzz is heard before a laser sound ends it.
'''Audio:''' A buzz is heard before a laser sound ends it.


'''Availability:''' Ultra rare, seen on old releases from them.
'''Availability:''' Seen on old releases from the company.


'''Editor's Note:''' None.


===2nd Logo (1989-1995)===
{{YouTube|id=https://youtu.be/XM3d-0UtWJ4}}
'''Logo:''' On a space background with a nebula in the center and star that are being pulled towards it, a gold triangle spins around. It then gets a section cut out, forming a shape similar to the pyramid from before as the section flies away. Another laser cuts a section and the triangle splits in two. Then, the clone of the triangle turns red and rotate to form the logo from before, as the background turns black and "VIDEO ARTE DO BRASIL" zooms out to under it.


===2nd Logo (1992-1996)===
'''FX/SFX:''' The triangles cutting.
{{YouTube|id=D8eIIkJnk9E}}
'''Visuals:''' On a space background with a nebula in the center and star that are being pulled towards it, a gold triangle spins around. It then gets a section cut out, forming a shape similar to the pyramid from before as the section flies away. Another laser cuts a section and the triangle splits in two. Then, the clone of the triangle turns red and rotate to form the logo from before, as the background turns black and "VIDEO ARTE DO BRASIL" zooms out to under it.


'''Technique:''' CGI.
'''Music/Sounds:''' A synth fanfare which has 2 swooshes for the lasers.


'''Audio:''' A synth fanfare with two swooshes for the lasers.
'''Availability:''' Same as before.


'''Editor's Note:''' None.
'''Availability:''' Same as before.


==Video Company==
==Video Company==
===(1992-1995)===
===Logo (1992-1996)===
{{YouTube|id=TGUSwgjUurQ}}


'''Logo:''' On a silky white background, 4 swirls spin and zoom out. They then turn 2D and flip up as a red ball flies into the center of it as "VIDEO COMPANY" zooms out. The former is small and spaced out to fit the latter word, which is bold.
'''Visuals:''' On a silky white background, four swirls spin and zoom out. They then turn 2D and flip up as a red ball flies into the center of it as "VIDEO COMPANY" zooms out. The former is small and spaced out to fit the latter word, which is bold.


'''FX/SFX:''' The logo forming
'''Technique:''' CGI.


'''Music/Sounds:''' A rising synth, leading to a bombastic finish.
'''Audio:''' A rising synth, leading to a bombastic finish.


'''Availability:''' Seen on the Brazilian VHS release of Mikey.
'''Availability:''' Seen on the Brazilian VHS release of ''Mikey''.

'''Editor's Note:''' None.


==PlayArte==
==PlayArte==
===1st Logo (1995-2006)===
===1st Logo (1996-2003)===
{{YouTube|id=https://youtu.be/ELbWkFZp-14}}
{{YouTube|id=https://youtu.be/tcyerTN1bh0}}
'''Logo:''' On a space background, 2 golden film-reels are seen spinning with film being run over odd bumps. The camera then flies around to these bumps to reveal a dark version of the PlayArte logo fading in, which is "Play\rte" in a abstract font and the "yA" being connected together. As it faces the camera, the everything fades out except for the logo, which is now brighter, has a trail behind it, and has a line below it. "HOME VIDEO" or "PICTURES" can be seen below it.


'''Visuals:''' On a space background, two golden film-reels are seen spinning with film being run over odd bumps. The camera then flies around to these bumps to reveal a dark version of the PlayArte logo fading in, which is "Play\rte" in a abstract font and the "yA" being connected together. As it faces the camera, the everything fades out except for the logo, which is now brighter, has a trail behind it, and has a line below it. "HOME VIDEO" or "PICTURES" can be seen below it.
'''FX/SFX:''' The reels unspooling, the camera rotating, the logo forming. Decent animation for the time.


'''Technique:''' CGI.
'''Music/Sounds:''' A fanfare that starts out ominous, yet playful, then turns proud and bombastic as the logo finishes.


'''Audio:''' A fanfare that starts out ominous, yet playful, then turns proud and bombastic as the logo finishes.
'''Availability:''' Seen on releases from the company.


'''Availability:''' Seen on releases from the company. One notable example is the home video release of the infamous Brazilian film ''Cinderela Baiana''.
'''Editor's Note:''' None.


===2nd Logo (2006-2009)===


'''Logo:''' An remake of the last logo. We begin from inside a film reel in space. The film reel starts to unspool as we pan to a side view of the reel, then over to the right, to see the unspooled film creating the shape of the PlayArte logo, as well as a film projector in the distance casting light on the logo. Another reel facing the other direction, and also unspooling, is revealed as this is happening, and the unspooled film from the other reel is helping form the logo in the center. The camera pans over to the PlayArte logo, then the background fades to black and the logo gains a white trail effect and line below it. The logo stays for a second, then fades to black.


===2nd Logo (2003-2008)===
'''FX/SFX:''' The reels unspooling, the film forming the logo, the camera panning, and the background changing. Acceptable animation for 2006, but it looks dated now.
<tabber>
Images=
<gallery mode="packed" heights="200">
File:PlayArte (2005-2009)-Fullscreen-.png|Fullscreen Version
File:PlayArte (2003) (Credit to TV Canal A).jpg|Widescreen Version
</gallery>
|-|
Videos=
{{YouTube|id=https://youtu.be/huRxXBsenHg|id2=https://youtu.be/Pkw_lYthH5I}}
</tabber>


'''Visuals:''' An remake of the last logo. The sequence begins from inside a film reel in space. The film reel starts to unspool as we pan to a side view of the reel, then over to the right, to see the unspooled film creating the shape of the PlayArte logo, as well as a film projector in the distance casting light on the logo. Another reel facing the other direction, and also unspooling, is revealed as this is happening, and the unspooled film from the other reel is helping form the logo in the center. The camera pans over to the PlayArte logo, then the background fades to black and the logo gains a white trail effect and line below it. The logo stays for a second, then fades to black.
'''Music/Sounds:''' Same as before.

'''Technique:''' CGI.

'''Audio:''' A more orchestral (but still synthesized) and bombastic-sounding rendition of the music from the last logo.


'''Availability:''' Seen on releases from the company.
'''Availability:''' Seen on releases from the company.


===3rd Logo (2008-)===
'''Editor's Note:''' None.
<tabber>
Images=
<gallery mode="packed" heights="200">
File:PlayArte (2008) (Credit - Rodrigo camboim).png|Fullscreen Version
</gallery>
|-|
Videos=
{{YouTube|id=https://youtu.be/9AJ17IK4JUc|id2=https://youtu.be/wwKycr57nmg|id3=https://youtu.be/C1UpPte1OkE}}
</tabber>


'''Visuals:''' On a space background, a spool spins and zooms away from the camera. As it spins, clear film comes out and wraps around an invisible bump, which fades into the familiar logo. The camera then faces the logo, in which it shines and the film disappears. The background becomes black as a trail appears behind it and a line is drawn below, forming the same result from before.
===3rd Logo (2009-)===
{{YouTube|id=https://youtu.be/Pl0VvfqJy0M}}
'''Logo:''' On a space background, a spool spins and zooms away from the camera. As it spins, clear film comes out and wraps around an invisible bump, which fades into the familiar logo. The camera then faces the logo, in which it shines and the film disappears. The background becomes black as a trail appears behind it and a line is drawn below, forming the same result from before.


'''Technique:''' CGI.
'''FX/SFX:''' The film unspooling, the logo fading in and rotating.


'''Music/Sounds:''' Same as the two previous logos.
'''Audio:''' Same as the previous logo.


'''Availability:''' Seen on releases from PlayArte and their trailers. It can also be seen in their cinemas, popping up before anything else, and right before the film.
'''Availability:''' Current.



'''Editor's Note:''' None.

[[Category:Brazilian logos]]
[[Category:Home entertainment logos]]
[[Category:Brazil]]
[[Category:Brazilian film logos]]
[[Category:Film logos]]
[[Category:Brazilian home entertainment logos]]
[[Category:Brazilian home entertainment logos]]
[[Category:Home entertainment logos]]
[[Category:Portuguese-language logos]]

Latest revision as of 19:58, 26 September 2024


Background

PlayArte Home Video was founded in 1983 as Video Arte do Brasil, starting out distributing National Geographic titles on VHS in Brazil, but as that market was not financially successful, they started releasing various theatrical productions, mostly those from MGM/UA Home Video. They gradually expanded from there, and nowadays they own a cinema chain spread across 2 Brazilian states (PlayArte Cinemas) and a theatrical distribution division (PlayArte Pictures), all part of Grupo PlayArte.

Video Arte Do Brasil

1st Logo (1985-1992)

Visuals: On a segmented blue background that quickly turns grey, two pyramids with a diagonal cut in them, one of which is upside down, fly around, each with a gold and red side. The pyramids then rest in the center of the screen, with the upside down one being gold and the other red, as "VIDEO ARTE" from the left and "DO BRASIL" from the right respectively slide in between the logo, each with a drop shadow.

Technique: CGI.

Audio: A buzz is heard before a laser sound ends it.

Availability: Seen on old releases from the company.


2nd Logo (1992-1996)

Visuals: On a space background with a nebula in the center and star that are being pulled towards it, a gold triangle spins around. It then gets a section cut out, forming a shape similar to the pyramid from before as the section flies away. Another laser cuts a section and the triangle splits in two. Then, the clone of the triangle turns red and rotate to form the logo from before, as the background turns black and "VIDEO ARTE DO BRASIL" zooms out to under it.

Technique: CGI.

Audio: A synth fanfare with two swooshes for the lasers.

Availability: Same as before.

Video Company

Logo (1992-1996)


Visuals: On a silky white background, four swirls spin and zoom out. They then turn 2D and flip up as a red ball flies into the center of it as "VIDEO COMPANY" zooms out. The former is small and spaced out to fit the latter word, which is bold.

Technique: CGI.

Audio: A rising synth, leading to a bombastic finish.

Availability: Seen on the Brazilian VHS release of Mikey.

PlayArte

1st Logo (1996-2003)


Visuals: On a space background, two golden film-reels are seen spinning with film being run over odd bumps. The camera then flies around to these bumps to reveal a dark version of the PlayArte logo fading in, which is "Play\rte" in a abstract font and the "yA" being connected together. As it faces the camera, the everything fades out except for the logo, which is now brighter, has a trail behind it, and has a line below it. "HOME VIDEO" or "PICTURES" can be seen below it.

Technique: CGI.

Audio: A fanfare that starts out ominous, yet playful, then turns proud and bombastic as the logo finishes.

Availability: Seen on releases from the company. One notable example is the home video release of the infamous Brazilian film Cinderela Baiana.


2nd Logo (2003-2008)

Visuals: An remake of the last logo. The sequence begins from inside a film reel in space. The film reel starts to unspool as we pan to a side view of the reel, then over to the right, to see the unspooled film creating the shape of the PlayArte logo, as well as a film projector in the distance casting light on the logo. Another reel facing the other direction, and also unspooling, is revealed as this is happening, and the unspooled film from the other reel is helping form the logo in the center. The camera pans over to the PlayArte logo, then the background fades to black and the logo gains a white trail effect and line below it. The logo stays for a second, then fades to black.

Technique: CGI.

Audio: A more orchestral (but still synthesized) and bombastic-sounding rendition of the music from the last logo.

Availability: Seen on releases from the company.

3rd Logo (2008-)

Visuals: On a space background, a spool spins and zooms away from the camera. As it spins, clear film comes out and wraps around an invisible bump, which fades into the familiar logo. The camera then faces the logo, in which it shines and the film disappears. The background becomes black as a trail appears behind it and a line is drawn below, forming the same result from before.

Technique: CGI.

Audio: Same as the previous logo.

Availability: Seen on releases from PlayArte and their trailers. It can also be seen in their cinemas, popping up before anything else, and right before the film.

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