Profiles Television

Background

Profiles Television is the production company founded by Elise Doganieri and Bertram van Munster. It operates two divisions, which are Earthview, Inc. and Worldrace Productions, Inc.

1st Logo (1998-October 17, 2001)

Logo: We see a video clip of rhinoceros running around. Superimposed is the yellow text "Earthview, Inc.", in a cartoonish font zooming out.

Variant: A later version of the logo exists where the logo is shortened, and the text is in lowercase and in orange.

Technique: Live-action.

Music/Sounds: A sound of a rhinoceros grumbling. CBS airings of The Amazing Race used a generic theme.

Availability: Seen on Wild Things and the first six episodes of The Amazing Race.

2nd Logo (October 24, 2001-May 8, 2011)

Logo: We see an orange light with a blue outline moving around in a blurry fashion; the outline resembles a ring. The word "WORLDRACE", with "PRODUCTIONS, INC." in a Copperplate Gothic font stretches in from the screen. The ring shines from a sparkle effect.

Variants:

An earlier version exists where the ring is different and the text reads "earthview, inc." in an Arial font.
An enhanced version of the logo exists. This can be seen on season 18 of The Amazing Race.

Technique: 2D computer animation.

Music/Sounds: A whoosh sound or none. CBS airings used a generic theme.

Availability: Seen on most pre-2011 episodes of The Amazing Race.

3rd Logo (February 27, 2003-April 20, 2008)

Logo: On a black background, a light forms "PROFILES" with a wave effect. The word "TELEVISION PRODUCTIONS LLC" appears behind it as the light continues and "PROFILES" stops waving. A red line fades in, and the text shines. "IN ASSOCIATION WITH" appears below.

Technique: 2D computer animation.

Music/Sounds: None or an ABC generic theme.

Availability: Seen on Oprah's Big Give and Profiles from the Front Line.

4th Logo (August 2, 2011-)

Logo: On a black background with a blue light, lines draw in. The lines then reveal the word "PROFILES" in a tall font. The word "TELEVISION" fades in below the word "PROFILES".

Variants:

On The Amazing Race, the text reads "WORLDRACE" and "PRODUCTIONS" is shown below. Also the text is behind a globe.
On pre-2013 episodes of The Amazing Race, the byline "A division of Profiles Television" fades in on the Worldrace variant.
Sometimes, the logo is shortened.
A still version exists.

Technique: CGI.

Music/Sounds: An ascending drum sound, none, the end theme of the show, or a network generic theme.

Availability: Seen on post-2011 episodes of The Amazing Race, Take the Money & Run, The Great Escape and The Quest.