Profiles Television

From the Audiovisual Identity Database, the motion graphics museum

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Background

Profiles Television is the production company founded by Elise Doganieri and Bertram van Munster. It operates two divisions, which are Earthview, Inc. and Worldrace Productions, Inc.


1st Logo (1998-October 17, 2001)


Visuals: There is a live-action video with rhinoceros running around. The yellow text "Earthview, Inc." in a cartoonish font is superimposed and zooms out.

Variant: On later episodes of Wild Things and The Amazing Race, the logo is shortened and the text is now the orange text "earthview, inc." in the Century Gothic font.

Technique: Live-action. On Wild Things, the text zooming in.

Audio: The sound of a rhinoceros grumbling. CBS airings of The Amazing Race used a generic theme.

Availability: Seen on Wild Things and the first six episodes of The Amazing Race.

2nd Logo (October 24, 2001-May 8, 2011)


Visuals:

  • 2001: An orange light with a blue outline moves around in a blurry fashion; the outline resembles a ring. The word "earthview, inc." in an Arial font stretches in from the screen. The ring shines from a sparkle effect.
  • 2002-2011: Starting on season 2, the ring is wider and the text reads "WORLDRACE" (with "PRODUCTIONS, INC." below) in a Copperplate Gothic font.

Variant: An enhanced version of the logo exists. This can be seen on season 18 of The Amazing Race.

Technique: 2D computer animation.

Audio: A whoosh sound or none. CBS airings used a generic theme.

Availability: Seen on seasons 1-18 of The Amazing Race, starting with the show's seventh episode.

3rd Logo (February 27, 2003-April 20, 2008)


Visuals: On a black background, a light forms "PROFILES" with a wave effect. The word "TELEVISION PRODUCTIONS LLC" appears behind it as the light continues and "PROFILES" stops waving. A red line fades in, and the text shines. "IN ASSOCIATION WITH" appears below.

Technique: 2D computer animation.

Audio: None or an ABC generic theme.

Availability: Seen on Oprah's Big Give and Profiles from the Front Line.

4th Logo (August 2, 2011-)


Visuals: On a black background with a blue light, lines draw in. The lines then reveal the word "PROFILES" in a tall font. The word "TELEVISION" fades in below the word "PROFILES".

Variants:

  • On The Amazing Race, the text reads "WORLDRACE" and "PRODUCTIONS" is shown below. Also the text is behind a globe.
  • On pre-2013 episodes of The Amazing Race, the byline "A division of Profiles Television" fades in on the Worldrace variant.
  • Sometimes, the logo is shortened.
  • A still version exists.

Technique: CGI.

Audio: An ascending drum sound, none, the end theme of the show, or a network generic theme.

Availability: Seen on The Amazing Race from season 19 onward, Take the Money & Run, The Great Escape and The Quest.

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