Rainbow Entertainment

Background

Rainbow Entertainment was an Australian low-budget VHS/DVD distributor that is best known for releasing Hanna-Barbera content in the 90s. Besides distributing videos, Rainbow also manufactured VHS boxes for Australian labels like Roadshow, Warner Bros, and CIC-Taft Video. It went out of business around the late 2000s.

1st Logo (1988-1990's)

Logo: On a black background glittered with stars that slowly zoom forwards, a 3D cube rotates clockwise at the top center of the screen throughout the logo. It has a red/yellow/{[color|blue}}-gradient on all sides and is resting on its side. After a few seconds, a metallic golden parallelogram with beveled edges and a drop shadow, brandished with the word "RAINBOW" in a semi-futuristic font on it, flies up from the bottom of the screen and settles below the revolving cube.

Technique: Early CGI.

Music/Sounds: A snippet of "Electric Rain" by Craig Palmer (off the album Technology Age).

Availability: Rare. Seen on Australian Hanna-Barbera tapes like The Smurfs, Dink The Little Dinosaur, Quick Draw McGraw, among others. It is also seen on a tape of My Little Pony: The Movie, as well as Australian tapes of Saturday Night Live.

2nd Logo (late 90s-early 2000s)

Logo: On a white background we see a rainbow disc. Inside it is the "RAINBOW" parallelogram from the previous logo. Underneath is the word "ENTERTAINMENT"

Technique: None, unless you count the direct fading from the copyright warning.

Music/Sounds: None.

Availability: Seen on early DVD releases by the company like the Monty Python series.

3rd Logo (mid 2000s)

Logo: On a black background, we see a golden parallelogram with "RAINBOW" on it (same design as the previous logo) fade in. A circle with a rainbow pattern opens up behind the parallelogram like an eye while a very blurry "ENTERTAINMENT" in black with white outlines zooms out below the parallelogram, slowly increasing its focus. The top of the parallelogram shines, and the circle turns around like a 2-D image.

Technique: The shining, zooming out, and focus increasing.

Music/Sounds: A tune sounding similar to the Sony Computer Entertainment logo before fading to the jungle/drum n' bass/neuro drum loop at the low volume.

Availability: Seen on several Aussie PAL DVD releases.