Record

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 15:55, 28 July 2021 by Logoarto (talk | contribs) (Text replacement - " Television IDs" to " station IDs")

Logo descriptions by Thisisanswer, Various

Editions by The_Username_15, Unnepad

Logo captures by Various

Video captures courtesy of Various

Background: RecordTV (previously TV Record and Rede Record) is a Brazilian free-to-air television network, founded in 1953 by Paulo Machado de Carvalho, also founder of Rádio Record. Currently it is owned by Brazilian businessman Edir Macedo, who is also founder and bishop of the Universal Church of the Kingdom of God.Since 2007, it is the second-most popular television network in Brazil (after Rede Globo), after having been in last place of the television networks since the 1980s. With 63 continuous years of transmission, it is also the oldest television network in activity in the country.


1st Logo (1953-1965) Rede Record (1953)

Nicknames: "The Giant Compass", "Channel 7", "Record Tiger"

Logo: Over a white background, we see a train passing by. A tiger is seen driving it (that tiger was the mascot of the network until early 70's). He pull the cord twice, which makes a whistle train sound, and the whistle sound like saying Canal 7 (Channel 7), then the camera zooms to the sky, which shows a giant compass. Two giant letters, T and V, appear and surround the compass. The name RECORD also appears at the bottom.

FX/SFX: The train, the tiger pulling the cord, the whistle, the compass appearing.

Music/Sounds: Only ukulele-like sounds in the background, the whistle sound, and a woman's voice saying: Canal 7! Se você quer ter sempre o melhor, veja Record! (Channel 7! If you want to have always the best, watch Record!).

Availability: Extinct.

Editor's Note: None.


2nd Logo (1977-1982)

Rede Record (1976)Record (1976)Record (70s)Record 1970sRede Record (1980)


Logo:Various different variants were used: 1977-1979 Main: In space, a blue transmission tower is seen on the left as the outline of "RECORD" in a custom font, flies up. A red beam then scans the outline, filling it in with gold as sparkles then fly onto it. 1977-1979 Alternate: On a blue gradient background, the same outline rises up and fills in with gold, along with many sparkles appearing on it. It seems to give off a shadow on the background. 1979-1982 Main: On a shot of a sunset, many strangely shaped ray sway around, only for the sunset to disappear and the rays to form a butterfly. The butterfly flies over to the bottom of the screen, resting as it fades to a clip of a real butterfly on a flower. The whole clip then converts to a white tangle before forming a seagull as a night sky fades in. The seagull then flies into the moon and the phrases "Todo dia.", "Toda hora.", and "Todo bem." fly in one by one. A bright light flies in and forms bronze "7" in a circle, sparkling as the "RECORD" text flips in. "sao paulo" slides in from below. 1979-1982 Alternate 1: On a black background, the "RECORD" text, in white or blue, zooms out, as parts of the same text, but in yellow or peach, appear in place. 1979-1982 Alternate 2: On a black background, a yellow/peach ring appears and starts to wave, revealing "RECORD" in the waves. It then settles, leaving the text clear of deformities.

FX/SFX: Mostly Scanimation, making them very dated. The 1979 Main ID is also very similar to an SBT ID.

Music/Sounds: Depends on the variant: 1977-1979 Main: Unknown. 1977-1979 Alternate: A reverbing and ominous bass tune. This would be later used in the next logo's short version. 1979-1982 Main: A relaxing tune. 1979-1982 Alternate 1: A drumroll, followed by a 3-note guitar tune. 1979-1982 Alternate 2: A chorus singing "RECORD!" multiple times over a percussion theme.

Availability: Extinct.

Editor's Note: None.


3rd Logo (1982-1986) Record (1982)

Nickname: "The Rainbow

Logo:On a blue background, many multi-colored arches, within each color of the rainbow and angular ends, wipe in, as well as a golden outline that shines. Another bar of rainbow colors "shoots" out from below and brings the "RECORD" name, but in a very different and blocky font. It appears in gold before being outlined in gold. It also shines.

Variants: A short version exists with the text zooming in. A special variant used during soccer games features a soccer ball being surrounded by arches, which then fill with the colors.

FX/SFX: The rainbow wiping in, the rays shooting out, the name zooming and wiping.

Music/Sounds:A trumpet fanfare is played when the rainbow is formed. This turns into a violin them when the RECORD name appears. The same bass theme from before is heard on the soccer variant and the short version.

Availability:Extinct.

Editor's Note: None.


4th Logo (1986-1990) RecordTV (1986)Record (1988)RecordTV (1989)


Nicknames: "The Diamond", "The Confusing Diamond"

Logo: Depends on the variant used: 1986-1988: On a very dark blue background, a golden diamond shape, made of 4 bulging rectangles, quickly passes the screen. 2 more appear in the corners and slide away from each other, as the diamond emerges again and zooms towards the top of the screen. "RECORD" then zooms out as an outline. A short version has just the diamonds in the corner, while a variant of this has the diamonds disappearing and a sole diamond zooming out in place. 1988-1990: On a grey background, pieces of the diamond quickly appear and it zooms out, with "RECORD" sliding in. Its the same font from before, but filled with the same gradient as the diamond. 1989-1990: On a black background with a black, red, and white striped floor, the text "RECORD" zooms out at an tilted angle. It then disappears under the floor as the diamond fades and rises from the floor. It zooms towards the bottom of the screen as it fades to the diamond above the floor. It zooms out as the "RECORD" text rises from the bottom as well. A short version also exists of this variant. FX/SFX:The symbol appearing, the RECORD name appearing. Music/Sounds: Depends on the variant: The 1986-1988 variant has a ambient bell tune. The 1988-1990 variant and the short version of the 1989-1990 variant have a 4-note synth tune. The long 1989-1990 variant had an remixed and extended version of the aforementioned music.

Availability: Extinct.

Editor's Note:The strange logo and the music might get some, but this logo is pretty harmless. 5th Logo (1990-1992) Rede Record (1990)RecordTV (1992)RecordTV 1992


Nicknames:The Cyclones, The New Record, "Early Vortex"

Logo:Numerous flat discs is seen floating by. Then, we seen a blue ball zooming into the camera. Three flat discs (with the colors blue, red and green) stocked, appears while forming the symbol. The REDE RECORD name appear at the bottom.

FX/SFX:The discs flying, the blue ball, the forming of the symbol.

Music/Sounds: 1990-1991: A trumpet music is heard, while an announcer says upcoming programming for the network. 1991-1992: A different trumpet music is heard, and at the end, the three discs spin to the camera, and come back into its positions. The company name is also sung.

Availability:Mostly rare.

Editor's Note:None.


6th Logo (1992-1995) Rede Record (1992)Record (1994)


Nicknames: "Futuristic Record, The Silver Ball"

Logo: Numerous figures (like triangles and circles) are seen floating in the background, while a silver ball appears, and float away. The scenario become more abstract, and multiple puzzle-like figures connect to each other, forming the Rede Record logo.

Variant: In 1994, a silver ball floats to the horizon, while in the way some figures and objects zooms to us. It emits a ray lighting. Another silver ball appears and it forms the Rede Record logo. FX/SFX:The figures and objects floating, the silver ball, the forming of the symbol.

Music/Sounds: It depends: Xylophones, drums, and guitar sounds are heard. Sometimes, pianos and guitar music are heard in some bumpers.

Availability:Mostly rare.

Editor's Note:The animation is very fast paced here, to the point in which it can cause various levels of discomfort; they remain harmless otherwise. 7th Logo (1995-1997) Rede Record (1995)RecordTV (1995)Record (1995)RecordTV 1996


Nicknames:The Flying Remote Control, Record Screens, Record in a Computer, Silver Ball II

Logo: In a strange location, a Remote Control magically appears. Then, it starts flying across the place. It meets a television, and turns on. The camera zooms to the TV, and then we see the Rede Record logo in a brown background.

Variant: In the first months of use, the Rede Record logo is in a blue background. Starting in mid-1995, the Remote Control turns the TV on, and goes inside of it. It continues flying into the strange area, until found many TV screens, all with the Rede Record logo. A wave appears, and then the Record logo forms itself. From 1996-1997, We see an location, while the Rede Record name floats by. In a computer, we see the Rede Record logo. The camera zooms to the computer.

FX/SFX:The remote control flying, the computer, the Rede Record logo appearing. Not too bad for 1995.

Music/Sounds: Most of the time, a strong guitar music is heard. A totally different music is used in the second version of the early 1995 ID. Another music is used for the 1996 version. It ends with a 7-tone guitar twang, which would be used for the next 5 years (albeit with some modifications). For the computer variant, it begins with a heavily amplified voice along with an announcer. This ends in a dramatic, almost awkward, finishing note.

Availability:Mostly rare.

Editor's Note: None.


8th Logo (1997-1999) Record logo 1997RecordTV (1998-1999)RecordTV World Cup 98RecordTV (90s)


Nicknames: "The (Brown-ish) Gold Ball, Rocket-Camera

Logo: Same as the previous one, but it's gold-colored.

Variant: In a background with lot of lines, two brown-ish balls synchronize together forming one, while the Rede Record font logo floats by, followed by multiple flashes. The three flat discs appear, followed by the Rede Record font name. Starting in 1998, a ID shows a gold Rocket flying into the horizon, in a space background. Multiple circles surround the rocket. It eventually morphs into a camera, and then, into a golden ball. The flat discs appear and connect to the ball, forming the logo, in a mix of a red, green and blue-ish background. There was a version of this ID, where the Record logo appears in a Green and Yellow backgrond. This was used during the World Cup that aired during that time. Another network variant (used from November 1998-March 1999) saw the RECORD letters zooming out, followed by a "+" appearing, and then "é D+!" (é demais, translating to "...is great"), along with "REDE RECORD" circling in a pendulum and the word "RECORD" flashing in various fonts.

Music/Sounds: There were many variations of different musics, but all end with the typical Rede Record jingle. For the November 1998 variant, it consisted of an announcer saying "A Record é mais. A Record é demais!" (Record is more, Record is great!) over a heavily synthesized fanfare.

FX/SFX: The animated rocket, the logo appearing. Varies for other variants.

Availability: Long extinct.

Editor's Note: None. 9th Logo (1999-2002) RecordTV 1999 logo (early version)RecordTV logo 1999Record 2001Rede Record (2001)Record logo 2001


Nicknames:"The Letters, Mini Record Text, Glass Ball, Transparent Ball, Rede GloboRip-Off, Moon Ball

Logo:It has the same logo from 1997, but the REDE RECORD text is much smaller and placed in the center of the logo.


Variant: In a bright blue-ish background, we see various letters, that form the name Rede Record flying away. While in the center, the same logo from 1997 appears. The Rede Record name (now much smaller) forms one-per-one in the middle of the logo. Starting in January 2001, two laser beams form the Rede Record name. The structure beyond then closes, turning into a Moon-like ball, that eventually becomes the Rede Record transparent logo. It looks different to the version adopted later. Also, the number 2001 (former by other laser) appears below the Rede Record name. The transparent ball and the flat discs float to the center, then the Record font appear. In a dark blue-ish background. The glass ball and the flat discs spins, then stops to forming the symbol. TV Hoster Gilberto Barros pokes from the right, and thumbs up to the viewer. This was used to comprove the transparency of the symbol at the time.

Music/Sounds: For the 1999-2000 logo, a combination between a xylophone, trumpet and piano plays over the ident. At the end, the Rede Record jingle, is played. For the 2001-2002 logo, a low-pitched guitar plays, and at the end, the Rede Record jingle plays. Sometimes, a guitar music plays, while laser sound are heard. FX/SFX:The letters flying, the logo appearing, the Record font forming. The "2001" variant uses dated animation, but the others are fine.

Availability: Long extinct.

Editor's Note: None. 10th Logo (2002-2004) Rede Record (2002)Rede Record (2003)


Nicknames: "Planet Earth Ball, "World Vortex"

Logo: A yellow Brazil map forms in a background that keeps changing. Many green lines surround the Brazil map. In it, it shows many images. Then, we see the Earth in a 90-degree down vision, surrounded by the flat discs. The Brazil Map appears one last time. A flash ball zooms up, and forms the new Rede Record logo, which have now the Planet Earth, this mean the creation of Record Internacional at the time. The Earth keeps spinning, while the Record name appears below.

Variant: In 2003, a new ident was used. It shows the Earth with the flat discs, just like the previous ID (but with lot of differences). A flash forms the Record name, and we see a small Record logo. It zooms and enlarge quickly, and takes its position. The Earth still keeps spinning.

Music/Sounds: A fanfare music is used. A different music, composed of xylophones and violins, was used specifically for the 2003 version (long version). This is "Personal Best" by Craig Palmer, also used in the Greek Videosonic logo of the previous decade, but slightly modified. The short version uses the previous music. FX/SFX:The Brazil Map forming, the Earth spinning, the formation of the logo.

Availability: Long extinct.

Editor's Note: None.

Trivia: This logo was still used for the ending of the programs until 2007, despite being succeeded by the next logos. 11th Logo (2004-2005) Rede Record (2004)

Nicknames: "Semi-Transparent Flat Discs, Discovery Channel Ball, Record Poké-Ball

Logo: We see a metal-istic ball flying into distance, while flashes lines follow it. Lot of buildings like the Eiffel Tower and the Big Bang, appears in its curse. The flat discs appears, and the metal ball turns into a different Earth. The Record Name appear below.


Variant: There is a second ID with the flat discs reflecting famous locations throughout the world, while the Earth ball floats in the middle. They form the logo.

Music/Sounds: In the first version, the previous logo fanfare music is used. A different music, is used in the second ID. FX/SFX:The metal ball flying, the flat discs floating, the formation of the logo.

Availability: Long extinct.

Editor's Note: None.


12th Logo (2006-2007) Rede Record (2006)Record (2006)

Logo: It's the same of 2002 logo, but it a bit enhanced.

Variant: It starts on a specific building or monument, then the camera zooms up to the space. A whoosh sound is heard, as a red arrow appears. It zooms back a little to reveal the logo. Another variant has the logo formed by rays, and it's light-blue colored. FX/SFX: The camera zooming up, the whoosh, the logo appearing.

Music/Sounds: A drumstick plays at the beginning, followed by a fanfare.

Availability: Extinct.

Editor's Note: The whoosh and the suddenness of the logo appearing might get some. The drums also might be scary for some.


13th Logo (2007-2010) Rede Record (2007)Record (2007)


Logo: A red arrow rises up an pan down, as the Record logo spin briefly and zooms back. The RECORD text appear below.

FX/SFX: The arrow rising up, the logo spinning, and the name appearing. Pretty simple animation.

Music/Sounds: A low guitar-theme plays. Sometimes, a female choir might say the company name at the end.

Variant(s): The following ones: Depending on the hour it aired, the logo background might be either blue-dark ou light. Sometimes, just the logo appears. Availability: Again, extinct.

Editor's Note: None.


14th Logo (2010-2012) Rede Record (2010)


Logo: Many white arrows zooms to the camera, and then, the camera zooms away, to reveal the Record logo, which spins briefly and quickly. The RECORD text appears below.

Variant(s): Another logo to have a few variants. Like the previous one, sometimes just the logo appears. TV host of programs in the network like Marcos Hummel, or the Idolos 2010 hosts sometimes appear between the logo animation.

FX/SFX: The white arrows, the logo appearing and spinning.

Music/Sounds: It starts with a whoosh, followed by a weirdo music, then ending with a slightly modified version of the Record jingle.

Availability: The version with the logo only is fairly common on YouTube. The others are extremely rare. Editor's Note: None.


15th Logo (2012-2016) Rede Record (2012)Record (2012)Rede Record (2015)Record (2015)


Nicknames: "Google Chrome Ball", "Record Poke Ball II", Very Quickly Zooming

Logo: We see an flash appearing, while many RECORD letters are floating in the background. We see a portion of the loogo. This continues for a while. Suddenly, the logo zooms up quickly spinning, and the RECORD text appear below.

Variant(s): This also had some variants. Like the 2007 logo, the background may be light grey, or blue. From 2012 to 2014, the text RECORD [YEAR] appear between the ID. Starting in 2015, the name ABERTA PARA O NOVO appear below the RECORD text.

FX/SFX/: The logo zooming up, the letters appearing.

Music/Sounds: Some futuristic music plays. At the end, a different interpretation of the Record jingle plays.

Availability: Not used by the company anymore.

Editor's Note: None.


16th Logo (2016-) RecordTV (2016)RecordTV with slogan (2016)


Nicknames: "Silver Ball III", The Silver Ball Returns

Logo: We see portions of the logo followed by a light. The logo appears with a whoosh, and the name RECORDTV below.

Variant(s): It has the following variants. Some color flowers form the logo. REINVENTAR É A NOSSA MARCA appears below the RECORDTV text. Starting in 2017, the plaques that circulate the sphere are now away from one another. A special logo was used inDecember 3, 2016, in honor of the victims of the crashed LaMia Flight 2933. It features the logo in green color.

FX/SFX: The logo appearing. Very simple.

Music/Sounds: A weird guitar sound, followed by yet another representation of the Record jingle.

Availability: Current.

Editor's Note: None.


ANNIVERSARY IDENTS

35 Anos (1988)

Record 1988

TBA


37 Anos (1990) Record 1990

ID: Consists of a blue-grayish 37 with ANOS in the left and RECORD in the right.

FX/SFX: None, it's a still logo.

Music/Sounds: A choir.

Availability: Extinct on TV.

Editor's Note: None.


38 Anos (1991)

Record 1991

ID: We see some lines form a stylized 38 with the words quem te viu, quem te vê. below, and ANOS on the left. The Record logo appears below.

FX/SFX: The animation, which is very simple.

Music/Sounds: An fanfare with an announcer.

Availability: Extinct.

Editor's Note: None.


40 Anos (1993) RecordTV (1993)

Logo:A silver 40 is seen rotating vertically under the Rede Record script font. Under the 40, the Rede Record logo can be seen.

Variants: The background of the aforementioned ID may vary.

FX/SFX: See the 9th logo.

Music/Sounds: Both the 1992 and 1994 themes.

Availability: Extinct.

Editor's Note: See the 9th logo.


45 Anos (1998) RecordTV 45 (1998)

Logo:The gold ball floats, while multiple objects appears under it. It takes its usual position. Then, two multi-colored lines appears, surrounding the logo. They form the number 45.

FX/SFX: The animation, the 45 drawing.

Music/Sounds: A somewhat re-orchestrated version of the 11th's logo theme.

Availability: Extinct.

Editor's Note: None.


50 Anos (2003)

RecordTV logo 2003

Logo:It starts with a view of a cartoon city and buildings, as we see a blue version of the logo (with the arrows in blue, red and green colors; quite similar to the next and 2007 logos) in a computer and then in a television. A cartoon version of the Record's helicopter passes by. The numbers 5 and 0 appears below and slowly approach with A,N,O and S following then, as the Record logo appears using the same animation as the 2002 logo. The logo is completed, and the screen fades to black.

FX/SFX: The flash that forms the logo, and the letters appearing.

Music/Sounds: An childish theme, with flutes and tubas playing.

Music/Sounds Variants: A calm violin orchestra. Availability: Extinct.

Editor's Note: None.


55 Anos (2008)

Rede Record (2008) ID: We don't know how the animation goes, but from what we know, it consists of a big "55", with ANOS in a small font below. The Record logo is seen sit on the 55.

FX/SFX: None from what we know.

Music/Sounds: Most likely the 16th logo theme.

Availability: Extinct.

Editor's Note: None.


57 Anos (2010) Record (57 years)

ID: It begins with some squares showing images of the company's programs. Then, the logo apperars, with 57 ANOS below, in white.

FX/SFX: The symbol rotating, the letters appearing.

Music/Sounds: The 16th logo theme.

Availability: Extinct.

Editor's Note: None.


58 Anos (2011)

Record (2011)

ID: Basically, it's the same logo and animation as the 17h logo, but 58 ANOS in blue, is seen below the logo.

FX/SFX: The arrows zooming, the symbol rotating, the letters appearing.

Music/Sounds: The 17th logo theme.

Availability: Extinct.

Editor's Note: None.


60 Anos (2013) Record (2013)

ID:We see some yellow and green blocks flying up, and an yellow + draws, while a silver 6 appear right to the Record logo. The RECORD text appears up.

FX/SFX: The blocks, the +, the logo appearing.

Music/Sounds: A dreamy fanfare orchestra.

Availability: Extinct.

Editor's Note: None.

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