SNK (2016-present)

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 23:22, 3 June 2023 by Redguy834 (talk | contribs)


Background

On April 25, 2016, SNK officially dropped the "Playmore" name from its corporate logo. A legal name change from SNK Playmore Corporation to SNK Corporation followed on December 1, 2016, to more firmly establish SNK Playmore as the successor to the old SNK brand and legacy. In 2018, SNK released NEOGEO Mini, a miniature console based on the design of the company's Japanese arcade machines.

1st Logo (2016- )

Logo: Same as the old 1988 SNK logo.

Technique: None.

Music/Sounds: None.

Availability: Seen on newer SNK games from the period, since 2016.

2nd Logo (2016-)

Logo: On a black background, blue cubes form a "pixelated" version of the SNK logo, which then generates a blue flaming aura. Then the logo "peels" itself upward to reveal the actual SNK logo with a registered trademark symbol on the upper-right side. The white text "The Future is Now" (the company's slogan) fades in below.

Variants: A short version, which only shows the cubes forming the logo, is shown in trailers. A version without the company slogan is only shown in the trailer for The King of Fighters World. The NEOGEO 30th Anniversary version, which is shown in trailers in 2020, is simular to the short version, but the full jingle is carried over to the NEOGEO 30th Anniversary logo, in which shines over the logo. For the SNK 40th Anniversary, which is also in trailers in 2018, SNK 40th Anniversary logo is shown after the short version of the normal logo

Technique: CGI animation.

Music/Sounds: A reorchestrated version of the NEOGEO startup screen jingle plays throughout the logo. A whoosh is heard when the cubes are forming the logo, and a "wailing" sound is heard when the logo generates the blue aura. The short version has the jingle shortened. In the NEOGEO Mini (Japanese ver.) trailer, the jingle is hummed by Kana Hanazawa. The SNK 40th Anniversary logo has the SNK Credit Insert sound.

Availability: Current. Seen on newer SNK games from the period, since 2016. It was used in tandem with the previous logo.

SNK Playmore
SNK (2016-present)
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