STER
Background
The STER, short for Stichting Ether Reclame, is the foundation responsible for broadcasting advertisements on NPO's radio stations and television channels. They were originally founded in 1965 as the Stichting tot Uitzenden van Reclame, before changing to its current name the same year. The company is most famous for their mascot, Loeki de Leeuw, who appeared in most of STER's breakbumpers until 2000. Loeki has made rare occassional appearances ever since.
1st Bumper (1970s-2000)
Visuals: All the breakbumpers feature STER's mascot, Loeki de Leeuw, in various situations. The STER logo might appear on-screen, or sometimes not at all.
Variants:
Technique: Usually stop-motion animation.
Audio:
2nd Bumper (2000-2001)
Visuals:
Variants: There are special variants made for each NPO TV network that were used in conjunction with the generic breakbumper, mimicking the style of these networks' idents used at the time.
- Nederland 1:
- Nederland 2:
- Nederland 3:
Technique: CGI.
Audio:
3rd Bumper (2001-2003)
Visuals:
Variants:
Technique: Usually live-action footage and fading effects.
Audio:
