Salter Street Films

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 14:56, 29 March 2021 by imported>SubparMario63



Background

Salter Street Films was a production company that was established in Canada by the Donovan (Michael and Paul) brothers in 1983. It was acquired by Alliance Atlantis in 2001, which maintained it as a wholly-owned subsidiary with its own distribution unit until 2003.

1st Logo (October 11, 1993-October 26, 2003)

Logo: In the end credits of a show, we see a silver image of a head in a bust-like pose in front of a TV-tube-like outline. To the right of the logo is the silver text:

SALTER STREET FILMS

in a stocky font. The logo "shines".

Variants:

  • In recent years the URL www.salter.com or one connected with a particular SSF series appeared under the logo.
  • The CBC series This Hour Has 22 Minutes has an enhanced "photo-realistic" version of this logo in the end credits, which also serves as the logo of the show itself. This end credit-variant reads "Produced by Salter Street Films Ltd. in association with the Canadian Broadcasting Corporation" with a post-1993 CBC network ID displayed below. This is followed by a tag for the show’s URL www.22minutes.com, and then the generic SSF logo with copyright info and no URL.

FX/SFX: The logo "shining".

Music/Sounds: Plays over the ending theme, or uses a generic backdrop of wind and seagulls calling.

Availability: Seen on season 4 of LEXX on Sci-Fi Channel and DVD, as well as syndicated reruns of The Odyssey.

Editor's Note: This logo might surprise if you’ve never seen it before, but with almost no animation and no regular music it’s pretty innocuous.


2nd Logo (1996-January 10, 1999)

Logo: On a black background we see the yellow text "SALTER STREET FILMS" with the thinner teal text "L I M I T E D" below it, each in a Times New Roman font. Behind it is a red slash with a white spear on it. The entire logo slides back and once it is in full view a white copyright notice fades in below.

FX/SFX: The sliding, the copyright fading in.

Music/Sounds: The closing theme of the program.

Availability: So far this was only seen on Emily of New Moon.

Editor's Note: None.

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