Samsung Mobile

Credits

Descriptions by
Chiagozie Elobuike

Captures by
Chiagozie Elobuike

Editions by
Chiagozie Elobuike, Ezinne Elobuike, Kyrongenius1, TrademarkMagic04, and Jacek Janowski nr1

Background

Samsung established its telecommunications division in 1977. The company started developing mobile phones in the mid 1990s under the "Anycall" branding in South Korea. Later on the company expanded its market in other territories, reporting over 40% growth in 2007 and becoming the second largest mobile device manufacturer in the world. Samsung is also the largest manufacturer of devices running Google's Android, with the Galaxy series having a 46% worldwide market share in 2012.

1st Logo (2002)

Logo:

• Startup: After the GPRS logo, it cuts to a pink background with binary plastered over what appears to be the continents of the world, white outlined circles, and a hexagon shaped thingy. Two shiny lights and a wireframed sphere rotate on the outlined circles. White non-outlined circles (or spotlights) appear and brighten up. A countdown starting from 3 appears and when it reaches 1, the whole entire background brightens up and disappears leaving just a plain pink background with the Samsung wordmark (which is the word S/\MSUNG in the Linotype Univers 820 Condensed Black font and with the A having no line on it) in white.
• Shutdown: Same as the startup animation but different and with different animation. There is no GPRS logo and the pink background is replaced with an orange crystal background. An outlined circle comes into view, and lands on the crystals. A flash appears and disappears along with the detail in the background which leaves just a plain orange background with the text "SEE YOU" in white and in the Arial (or Helvetica) font.

Technique: 2D animation.

Music/Sounds: For the startup, it's a xylophone theme that also plays on the GPRS logo. For the shutdown, it is a different xylophone theme.

Availability: Seen on the Samsung S100.

2nd Logo (2003)

Logo:

• Startup: Same as the startup animation from the previous but different. The pink background is different, and the animation is different as well. A shiny thing slides from down to up. A flash appears on the left and the countdown from before appears this time in the left and instead of the background brightening and disappearing, It stayed still with the Samsung wordmark in blue fading in.
• Shutdown: Same as the shutdown from the previous but the background is blue, and the outlined circle animation was played in reverse.

Variants: The animation varies depending on each phone, but the most common ones are

• Airplane: For the startup, it shows an airplane ready to take off. Then it fades into two hands shaking each other and finally, the Samsung wordmark. For the shutdown, it has the airplane flying at sunrise. Then it fades out and only a black background with the text "SEE YOU!!" remains. This version has a different GPRS logo at the beginning.
• Flowers: For the startup, it was on a night background with flowers and little particle things that are shining. Each time when they get closer, they brighten up and in the end, once they collide together, they form a white background with the Samsung wordmark albeit being a little bit squished. For the shutdown, it's now set on a sunrise background. The particles just move around as the camera pans up. Then, the black background along with the text "SEE YOU!!" fade in. This version also has a different GPRS logo at the beginning.
• Desert Ball: For the startup, it is on a desert, 3 balls come into view and collide forming a white background with the Samsung wordmark but in a different font. There are also two versions of the shutdown. For the P400, one of the balls fall into a deep hole. Then it fades into a black background. For the X450, it's the same shutdown animation as the P400 but instead of fading into a black background, it fades into a white background with the same Samsung wordmark from the startup. This version also has a different GPRS logo at the beginning.
• Swan: For the startup, it starts on a sky with water. Swans come by flying through the right, and come closer to the left. The Samsung wordmark now in its original font fades in. For the shutdown, It is now sunrise. The swans fly to the right and the sun goes down. This version has the normal GPRS logo.
• Unknown: For the startup, it starts with something spinning. Then the camera pans up, and a white background with the Samsung wordmark fades in. For the shutdown, the camera goes down to the fan looking thing. Then, it fades onto a black background with "See You!!" in white. This version also has the normal GPRS logo.
• Butterfly: There is a close up of the butterfly, which flies. No Samsung wordmark appears. Just a white background. For the shutdown, it takes place on an icy background. The butterfly appears and flies away. Some text that says "Good Bye!" appears.

Technique: 2D animation

Music/Sounds:

• For the startup, it has a happy-sounding harpsichord theme. For the shutdown, a different 4 note theme is used. These sounds are sometimes referred as "Classical".
• There's an alternate sound set used in some phones in which the startup starts with a bombastic trumpet following a playful theme. The shutdown sound is a different playful theme. These sounds are sometimes referred as "Cheerful".

Music/Sounds Variants:

• The "Classical" theme might be slightly re-arranged depending on the phone's sound chip.
• On Anycall CDMA phones with SCH- prefix, a different melodic theme is used. The shutdown sound has the last notes of the same theme.
• On a few Anycall CDMA phones with realtone capabilities, a funky theme is used for the startup and shutdown.
• On some Anycall themes, a dramatic arpeggiating theme with a slight beat and whooshes is heard. The shutdown has a shortened version of the theme with the arpeggio slightly modified. These sounds are sometimes referred as "Future".
• On the SCH-E170, a mellow theme with a long, quiet intro is used. This theme would later appear as a shortened version with extra sound effects in other phones and used for the vortex animation. The shutdown sound exclusive to the model is a soothing string/flute theme.

Availability: The original version was seen on the Samsung S200. The variants are seen on these Samsung phones.

• Airplane: D100
• Flowers: D410
• Desert Ball: P400 and X450
• Swan: S300 and S300M
• Unknown: X400 (unused for X426)
• Butterfly: P100 and V200

3rd Logo (2003)

Logo:

• Startup: On an orange background, we see two things making a circle. The Samsung wordmark comes into view.
• Shutdown: Same animation but the text "See you!" or " Good bye!! " appear.

Technique: 2D animation

Music/Sounds: Same as the 2nd logo's music but with an octave pitched down.

Availability: Seen on the Samsung S500, E100, and E700.

4th Logo (2003-2004)

Logo:

• Startup: On a white background, there are many balls which are connected. It then fades into the same white background and Samsung wordmark from the Desert Ball startup.
• Shutdown: The lines disconnect. The balls fall down, and it fades onto a black background with the text "GOOD BYE" in white.

Variants:

• An alternate variant exists. Here, the line connected balls are different and in the shutdown, it fades into the same white background Samsung wordmark thing.
• Sometimes the animation would be slower and the same Desert Ball thing would fade at the ending of the shutdown.
• Other times, It would be different. The background is green, the lines are green and the balls are cyan. This time the Samsung wordmark appears in white. The shutdown would be the same as the startup, but in reverse and with the same animation as the original.
• Another version has this variant. Just the same, but this time the Samsung wordmark in black fades in. The shutdown is the same, albeit with Good Bye in black fading in as well.
• For the rest of the shutdowns, it would have the line connected balls spinning with "Good Bye" fading in over a black background. This would be updated without the Good Bye screen.

Technique: 3D computer animation.

Music/Sounds: For the startup, it's just a fragment of the "Classical" or "Cheerful" tunes. For the shutdown, it would be the same.

Music/Sounds Variants:

• On phones with true polyphonic capabilities, like the E800, E600 and D500, a bell rearrangement of the Classical theme is heard.
• For the C110, the music is low pitched.
• Sometimes, the startup tune would be full.
• For the rest of the shutdowns, basically just the shutdown music. Sometimes, different music could play which would later be used for the Samsung Fun Club startup and shutdowns.
• On Anycall SCH- prefixed phones, a funky, energetic instrumental is heard. The original has an extended version of the music with a male voice saying "Digital Exciting. Anycall" at the end. The more common version has an alternate ending with an arpeggio. The shutdown theme used for this variant is a mellow breakbeat theme with chopped voice samples.
• Alternate sounds were used for the SGH-D500, consisting of a rising bell arpeggio for the startup and a descending one for the shutdown. The shutdown sound was also featured on a few Z-series phones.
• Z and P phones used a soft, bleeping arpeggio for the startup. The shutdown theme used a chiming arpeggio or the shutdown sound mentioned before.
• The SGH-E620 model featured a more realistic re-arrangement of the "Classical" and "Future" themes, with the former having a piano and the latter having jazzy instruments.

Availability: Seen on many Samsung phones from the era including the E600, C110, E300, C200, C200N, X140, E610, P720, E850, X610, X120, and E850.

5th Logo (2009-2010)

Logo:

• Startup: On a black background, we see a bubble like thing forming the Samsung wordmark. The URL appears below.
• Shutdown: Same as the startup, but it plays reverse.

Technique: 2D computer animation.

Music/Sounds: The 2008 rearrangement of the Samsung Mobile theme.

Availability: Seen on some Samsung phones. It has also appeared on the first ever Samsung Galaxy.