Script to Screen: Difference between revisions

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Latest revision as of 11:52, 9 August 2024

1st Logo (Early 2000s-2011)

Visuals: On a black background, a stylized gray "S" appears via a ripple effect. Below it, the text "SCRIPT TO SCREEN" appears glowing white, then appears in front of a gray bar. Below all that, the text "Direct Thinking for Direct Response(R)", as well as the company's location and website, fade in underneath, and the slogan shines.

Variant: In its later years, the logo is still aside from the text shining.

Technique: 2D computer animation.

Audio: A dramatic synth note with shimmers, alongside an announcer saying, "This has been a production of Script to Screen. Direct thinking for direct response!" In later years, the announcer says the slogan differently.

Audio Variant: On Oreck infomercials, the logo is silent.

Availability: This was seen at the end of Script to Screen-produced infomercials at the time, including those for Oreck (like the one for the Oreck XL Platinum) and Guthy-Renker products like Malibu Fitness, as well as later infomercials for The Firm workout series.

2nd Logo (2010-)

Visuals: On a white background, a gray rectangle, a gray square, and a longer light blue rectangle slide in and come together to form a square. The shapes flip over to reveal the text "SCRIPT" (in white), "to" (in black) and "SCREEN" (also in black) on them. The same slogan as before fades in word-by-word below the logo, and the company's URL appears at the bottom of the screen.

Variants:

This logo was updated later in the 2010s. The outlines are now transparent, the text in the rectangles are now all white, and a line slides out of the left side of "SCREEN", and forms the text "CREATE | EXECUTE | OPTIMIZE", before sliding back into the rectangle. The finished product shines.
This logo may have no URL at the bottom.

Technique: 2D computer animation.

Audio: Generally none, but it may use the same music and announcer from the last logo.

Audio Variant: On later infomercials, an announcer says "This has been a production of Script to Screen, the results agency."

Availability: Seen at the end of later infomercials produced by the company, including the Nescafe Dolce Gusto: Live with Gusto infomercial.

@@ Line 4: / Line 4: @@
 </gallery>
-'''Visuals:''' On a black background, a stylized {{color|gray}} "{{color|gray|S}}" appears via a ripple effect. Below it, the text "SCRIPT TO SCREEN" appears glowing white, then appears in front of a {{color|gray}} bar. Below all that, the text "Direct Thinking for Direct Response(R)", as well as the company's location and website, fade in underneath, and the slogan shines.
+'''Visuals:''' On a black background, a stylized gray "{{color|gray|S}}" appears via a ripple effect. Below it, the text "SCRIPT TO SCREEN" appears glowing white, then appears in front of a gray bar. Below all that, the text "Direct Thinking for Direct Response(R)", as well as the company's location and website, fade in underneath, and the slogan shines.
 '''Variant:''' <u>In its later years</u>, the logo is still aside from the text shining.
@@ Line 22: / Line 22: @@
 {{YouTube|id=euHfoJS6lVs}}
-'''Visuals:''' On a white background, a {{color|gray}} rectangle, a {{color|gray}} square, and a longer {{color|lightskyblue|light blue}} rectangle slide in and come together to form a square. The shapes flip over to reveal the text "SCRIPT" (in white), "to" (in black) and "SCREEN" (also in black) on them. The same slogan as before fades in word-by-word below the logo, and the company's URL appears at the bottom of the screen.
+'''Visuals:''' On a white background, a gray rectangle, a gray square, and a longer {{color|lightskyblue|light blue}} rectangle slide in and come together to form a square. The shapes flip over to reveal the text "SCRIPT" (in white), "to" (in black) and "SCREEN" (also in black) on them. The same slogan as before fades in word-by-word below the logo, and the company's URL appears at the bottom of the screen.
 '''Variants:'''